KAYLEE PAYNE
Fayettville,US
Summary
Detail-oriented college student with a background in customer service and event planning, proven ability to maintain confidentiality while collaborating effectively with diverse teams. Demonstrates strong communication skills and a knack for bringing innovative ideas to traditional processes. Eager to leverage creative strengths and develop expertise in marketing, advertising, and business development.
Overview
7
7
years of professional experience
Work History
Shopper Marketing Brand Project
Bush Brothers and Company
01.2025 - Current
- Participating in a shopper marketing brand challenge, working with Bush's Beans to develop a strategic plan for both in-store and online tactics to increase awareness, improve the shopper experience, and motivate the shopper.
- Conducting a competitive analysis and utilizing Human-Centered Design Thinking to develop user personas and an empathy map (from in-depth interviews) to present the most viable solutions to the client.
- Developing a written creative brief, brand positioning strategy for both online and in-store, an ad campaign, and a strategic pitch for the client.
Retail Sales Associate
Trinkets Fayetteville
Fayetteville, US
08.2024 - Current
- Developed strong interpersonal skills to effectively communicate with customers and coworkers
- Gained experience in customer service, resolving customer complaints and inquiries with a positive attitude
- Greeted customers and engaged in conversation to assess needs
- Provided friendly and knowledgeable assistance to customers on the sales floor
Nominating Committee Representative
Alpha Chi Omega
Fayetteville, US
08.2024 - Current
- Maintained confidentiality of sensitive information, ensuring the integrity of the selection process
- Collaborated with committee members to evaluate candidates and ensure a fair selection process
- Exercised impartial judgment while reviewing nominations and assessing qualifications
- Facilitated discussions and communicated effectively with committee members to reach consensus
- Ensured adherence to organizational bylaws and selection criteria during the nomination process
New Member Team Position
Alpha Chi Omega
Fayetteville, US
12.2023 - 12.2024
- Developed and implemented onboarding process for new members, utilizing strong communication and organizational skills
- Evaluated effectiveness of current processes and made recommendations for improvements, exhibiting analytical thinking capabilities
- Organized events and activities to introduce new members to the organization's culture, showcasing exceptional interpersonal skills
Social Media Intern
Lead Abroad
Greece
04.2024 - 07.2024
- Researched current trends in social media space to identify opportunities for growth
- Collaborated with internal teams to develop social media campaigns that increased brand awareness
- Created engaging content for multiple social media platforms, including Facebook, Twitter, Instagram, YouTube, and LinkedIn
Peer Assistance Leadership Mentor
Lorena High School
Fayettville, US
08.2018 - 05.2022
- Through Alpha Chi Omega and High School Leadership Positions 200+ hours
Education
Bachelor of Science (B.S.) - Marketing Major, Managment Minor
University of Arkansas
Fayetteville, AR, US05.2026
Skills
- Creative Team Leadership
- Critical Thinking and Problem Solving
- Goal-Oriented Mindset
- Customer Service
- Social Media Experience
- Strong Work Ethic
References
- Lisa Key, Peer Assistance Leadership Mentor, (254) 424-8549, lisakey@lorenaisd.net
- Dr. Amanda Printz Whooley, Lead Abroad International Professor, (443) 852-9341, aprintz@oglethorpe.edu
Volunteer Experience
Alpha Chi Omega and High School Leadership Positions, 200+ hours, Fayetteville, Arkansas, 08/01/18, Present
Timeline
Shopper Marketing Brand Project
Bush Brothers and Company
01.2025 - Current
Retail Sales Associate
Trinkets Fayetteville
08.2024 - Current
Nominating Committee Representative
Alpha Chi Omega
08.2024 - Current
Social Media Intern
Lead Abroad
04.2024 - 07.2024
New Member Team Position
Alpha Chi Omega
12.2023 - 12.2024
Peer Assistance Leadership Mentor
Lorena High School
08.2018 - 05.2022
Bachelor of Science (B.S.) - Marketing Major, Managment Minor
University of Arkansas
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