Kaylin-Noel Diaz

Digital Media:

• Utilized Google Trends, Google Analytics, and SEMRush to create and manage content schedule
• Developed, wrote, and edited all content and copy for: landing pages, emails, videos, blogs, website copy, and infographics
• Increased Organic Search Traffic by 61.33% YoY with effective video, photography, and text
• Monitored, measured, and assessed the engagement for landing pages and emails

Social Media:

• Increased social reach by 100K and grew social channels by 96.1% YoY
• Increased sales through Instagram by 113% YoY

Media Relationships:

• Fostered strong relationships with prominent brands and media partners that increased referral revenue by 51% YoY
• Communicated with media weekly to optimize press coverage and increase audience engagement

Team Communication:

• Collaborated daily with marketing team to align content and commerce roadmaps to ensure efficacy of content
• Collaborated weekly with Ignite and SEMRush to develop content initiatives and schedules
• Collaborated with a team of eight on a new product launch that increased annual sales by $2M
• Achieved 116% increase in online sales year-over-year by implementing new marketing strategies
• Increased online conversion rate by 0.50% YoY through effective digital marketing

• Managed all relations regarding custom ordering process and acted as liaison between manufacturer and client
• Used industry expertise, customer service skills, and analytical nature to resolve customer concerns and promote loyalty
• Performed forecasting to identify necessary changes for supply chain business
• Increased operational efficiency by developing improved filing systems for confidential client records and reports