K.C. Danzansky
Edina,MN
Summary
People-first strategic leader with track record of building high-functioning and effective teams. Experience delivering results across a variety of sales-focused roles across multiple channels. Ability to influence up and down the organization to drive alignment and deliver key objectives.
Overview
27
27
years of professional experience
Work History
Director, Sales Operations, Capabilities & Trade
Blue Buffalo Segment, General Mills
08.2022 - Current
- Manage Sales Operations team, key liaison between HQ and Field Sales to drive optimized execution against key Pet Segment priorities
- Steer development of Sales Capabilities to support field sales execution, including data foundation, reporting, distribution management tools and CRM
- Own go-to-market strategy, delivery and execution of $0.5B+ trade spending, including deployment, trade flow optimization, post-promo analytics and insights
- Drive Strategic Revenue Management strategy and deployment for the segment. Delivered over $100MM in SRM in fiscal 2022-2023
- Manage, develop and inspire a diverse team of 15+ employees
Director, Sales Operations, Ecomm & Capabilities
Foodservice Segment, General Mills
11.2019 - 08.2022
- Led a diverse team of 30+ in Trade Marketing, Sales Operations, Sales Capabilities, Analytics and Ecommerce with top-tier engagement results
- Responsible for Trade Strategy development and deployment for $2B+ Foodservice business. Created new strategic Distributor Trade model to position segment for future advantage and deliver maximum ROI
- Developed Ecommerce strategy and go-to-market approach with our Foodservice Distributor partners
- Managed day-to-day field coordination for headquarters, including service challenges, new items, and product initiatives
- Responsible for sales-supporting tools and capabilities to drive sales-cycle efficiency and effectiveness
- Led execution of 450+ person National Sales Meeting for 8+ years
Director Channel Marketing & Ecommerce
Convenience & Foodservice Segment, General Mills
05.2019 - 10.2019
- Led development of go-to-market channel strategy for the General Mills Convenience & Foodservice segment, including new item and channel marketing strategy, industry, own-site content and Ecommerce strategy
Director, Trade Marketing and Ecommerce
Convenience & Foodservice Segment, General Mills
12.2017 - 05.2019
- Founded segment Ecommerce Team. Owned operator research, content development playbook and key distributor partnerships
- Owned strategic deployment, execution and optimization of 0.5B+ Trade budget
Director, Trade and Pricing
Convenience & Foodservice Segment, General Mills
12.2014 - 12.2017
- Developed and deployed operator and distributor trade strategy to maximize ROI for the segment
- Owned strategic pricing execution for the segment
- Managed cross-functional and diverse team of sales and finance employees with segment-leading engagement results
Director of Trade Marketing
General Mills
06.2011 - 12.2014
- Managed National trade and promotional strategy against multi-billion dollar Pillsbury, Totinos, Betty Crocker and Gold Medal businesses.
- Collaborated with field sales and marketing to optimize in-market execution against promotion, new items, seasonal execution and shopper-marketing support.
- Balanced profit, volume and share objectives to deliver long-term growth.
Zone Operations Manager
General Mills
02.2009 - 06.2011
- Chief-of-staff for President of Sales and Central Sales VP
- Accountable for monitoring and influence of field execution against key initiatives
- Negotiation and management of volume program for associated customer teams
Senior Customer Manager, Target, Small Format
General Mills
03.2007 - 08.2008
- Sales lead for Target Snacks, Cereal and Baking businesses, as well as Aldi, K-Mart and Save-a-lot.
- Over-delivered sales and profit growth objectives for the organization
Senior Development Manager
General Mills
03.2005 - 08.2006
- Founding member of Trade and Pricing Analytics Team
- Used account-level analytics to identify and deliver over $100MM+ in trade savings in Retail Segment
Region Sales Manager, Foodservice
Foodservice Segment, General Mills
09.2003 - 02.2005
- Managed distributor sales/brokers for GMI Food Service business for MN, ND, SD, IA, NE and MO
Product Sales Manager, Meals Division
General Mills
11.2001 - 08.2003
- Key liaison between GMI HQ and field sales against Hamburger Helper, Potatoes and Suddenly Salad
- Accountable for driving execution against key Division initiatives, including new items, pricing, and optimal trade flows
- Lead on 44-sku price pack architecture initiative on Hamburger Helper line
- Key partner with supply chain on service challenge management and prioritization
Category Development Manager - Baking Division
General Mills
06.2000 - 10.2001
- Responsible for research for and creation of the Category Management Growth story for the Baking Category
- Influenced with key customers to drive execution against optimized shelf set
Business Planning Manager
General Mills
11.1998 - 05.2000
Sales Management Associate
General Mills
08.1996 - 10.1998
Education
Bachelor of Arts - English
Dartmouth College
Hanover, NHSkills
- Building Effective, High-Culture Teams
- Strategic Selling
- Capability-Building
- Cross-Functional Influence
- Multi-Channel Expertise
- Trade Management
Additional Information
Non-Profit Board Member, Edina Give and Go
Amateur Runner
Expert Eater
Avid Kid Sports Supporter
Timeline
Director, Sales Operations, Capabilities & Trade
Blue Buffalo Segment, General Mills
08.2022 - Current
Director, Sales Operations, Ecomm & Capabilities
Foodservice Segment, General Mills
11.2019 - 08.2022
Director Channel Marketing & Ecommerce
Convenience & Foodservice Segment, General Mills
05.2019 - 10.2019
Director, Trade Marketing and Ecommerce
Convenience & Foodservice Segment, General Mills
12.2017 - 05.2019
Director, Trade and Pricing
Convenience & Foodservice Segment, General Mills
12.2014 - 12.2017
Director of Trade Marketing
General Mills
06.2011 - 12.2014
Zone Operations Manager
General Mills
02.2009 - 06.2011
Senior Customer Manager, Target, Small Format
General Mills
03.2007 - 08.2008
Senior Development Manager
General Mills
03.2005 - 08.2006
Region Sales Manager, Foodservice
Foodservice Segment, General Mills
09.2003 - 02.2005
Product Sales Manager, Meals Division
General Mills
11.2001 - 08.2003
Category Development Manager - Baking Division
General Mills
06.2000 - 10.2001
Business Planning Manager
General Mills
11.1998 - 05.2000
Sales Management Associate
General Mills
08.1996 - 10.1998
Bachelor of Arts - English
Dartmouth College
Similar Profiles
Jillian HudsonJillian Hudson
Logistics Executive at Blue Buffalo General MillsLogistics Executive at Blue Buffalo General Mills
Nancy RinehartNancy Rinehart
Finance Site Lead at Blue Buffalo, General Mills Inc.Finance Site Lead at Blue Buffalo, General Mills Inc.
Hannah TsaoHannah Tsao
Research & Development Scientist II at General Mills Blue BuffaloResearch & Development Scientist II at General Mills Blue Buffalo
Ivan CrespoIvan Crespo
Shipt Shopper at ShiptShipt Shopper at Shipt
Ian NordlandIan Nordland
Dock Attendant at Boatworks MarinaDock Attendant at Boatworks Marina