Kristina Davenport Woodburn
Excelsior,MN
Summary
Senior Researcher and Human-Centered Service Designer with a passion for creating impactful experiences through innovative design strategies. Proven expertise in conducting user research, journey mapping, persona development, and applying design thinking methodologies to solve complex challenges. A strategic thinker with a strong background in service-oriented roles.
Overview
10
10
years of professional experience
Work History
Senior Service Designer and Researcher
Vervint, formally OST
08.2019 - Current
- Conducted comprehensive user research to inform customer-centric design solutions
- Synthesized research findings into detailed reports and actionable insights for stakeholders
- Converted abstract ideas and requirements into user personas and journey maps.
- Developed comprehensive service design blueprints for opportunity mapping, strategy assessments and corporate alignment.
- Collaborated with UX/UI and product teams to define visual and functional requirements
- Coached cross-departmental teams in design thinking methodologies to foster innovative problem-solving approaches
- Facilitated focus groups, brainstorming workshops, and other collaborative sessions to drive ideation and innovation
- Managed multiple design projects simultaneously, ensuring timely delivery within budget constraints.
- Led primary and secondary research initiatives to analyze industry and market trends
- Co-developed user-friendly design systems to enhance user satisfaction and experience
User Experience Consultant, Trainer + Project Manager
Azul Seven
12.2017 - 08.2019
- Contributed to design development and brand strategy, creating and refining personas and customer journey maps
- Conducted stakeholder interviews to gather requirements and establish project goals, resulting in clear UX strategy alignment with business objectives.
- Developed journey maps illustrating end-to-end user flows, enabling cross-functional teams to better understand users'' needs and pain points.
- Managed client projects, coordinating with creative, design, and development teams
- Conducted competitive analysis within industry verticals to identify UX trends and opportunities for differentiation in the marketplace.
- Prepared proposals and managed project timelines and budgets.
- Facilitated design workshops with clients and stakeholders to encourage collaboration, shared understanding, and alignment on project goals.
Operations Manager and HCD Trainer
Azul 7
04.2014 - 01.2016
- Executed research processes and authored journal articles for publication
- Managed office operations, client meetings, and organized and executed corporate events
- Facilitated Human-Centered Design Bootcamps and contributed to business visibility strategies.
Education
MBA - Hospitality Administration And Management
Cornell University School of Hotel Administration
Ithaca, NY05.1995
Bachelor of Arts - English, Sociology
Wesleyan University
Middletown, CT05.1992
Skills
- Human-Centered Design (HCD)
- Design Research
- Service Design
- Journey Mapping
- Persona Development
- Qualitative Research
- Surveys
- Synthesis and Analysis
- Project Management
- Training and Coaching
- Facilitation and Workshopping
- Insights and Recommendations
Affiliations
- Cornell University Society of Hoteliers Member, 1995-present.
- IDEO Human Centered Service Design Certificate.
- Certificate: Introduction to Online Quantitative Market Research
Timeline
Senior Service Designer and Researcher
Vervint, formally OST
08.2019 - Current
User Experience Consultant, Trainer + Project Manager
Azul Seven
12.2017 - 08.2019
Operations Manager and HCD Trainer
Azul 7
04.2014 - 01.2016
MBA - Hospitality Administration And Management
Cornell University School of Hotel Administration
Bachelor of Arts - English, Sociology
Wesleyan University
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