I created my own local radio station in Memphis, TN. Grit901 was developed to bring unknown artists to local airwaves and utilize small business networks and venues to market community driven artists to the spotlight in the city.
I filed for ASCAP, SEASAC, and SoundExchange licenses and purchased all music directly from local vendors or artists themselves leveraging these opportunities to offer promotional packages on my social pages, website, media player, and audio stream.
At one point my fully automated station had 8 sponsors, 5 regular shows, and over 1000 unique listeners, but then the pandemic happened and I wasn't able to keep revenue above expenses forcing me to shut down the service.
I gained many skills through the experience not limited to the following:
- Developed schedules for production, editing, and duplication for timely delivery.
- Planned video shoots in studio and remotely by managing production through stages to completion.
- Presented production ideas and determined creative scenarios for production and delivery.
- Liaised with directors, actors and other creative staff to successfully complete projects.
- Facilitated communication between production staff and other departments to synchronize work.
- Maintained project costs through careful budgeting and monitoring of expenditures.
- Remained composed and highly professional in fast-paced and constantly changing environment, effectively handling challenging situations and difficult individuals to achieve objectives.
- Supervised breaking news coverage and determined priority for stories within each broadcast.
- Reviewed scripts and made changes to improve wording, flow or interest levels, consistently producing highly successful shows.
- Alleviated issues between actors on set to keep projects on track and avoid delays or budget overages.
- Booked guests for on-air interviews and assigned stories to reporters to manage coverage and schedule needs.