KEANE AMDAHL
Director Of Culinary Marketing & Retail Operations
3752 16th AVE S. MINNEAPOLIS,MN
Summary
Successful Director of Culinary Marketing & Retail Operations responsible for proven campaigns and award-winning menus. Best selling cookbook author, food writer, media personality, and food sustainability advocate.
Overview
13
13
years of professional experience
5
5
years of post-secondary education
Work History
DIRECTOR OF CULINARY MARKETING & RETAIL OPERATIONS
Coastal Seafoods
Minneapolis, MN
09.2017 - Current
- Developed award winning menus, increased restaurant growth by a weekly average of 300%, and developed and implemented a variety of restaurant training, SOP, and leadership programs
- Developed and implemented successful B2C marketing strategies to increase online brand visibility over 800% and continued annual sales growth
- Supervised team of 40 in multiple locations to create and implement organizational SOP's, successful merchandising planograms, and top-shelf customer service initiatives
SUSTAINABILITY MARKETING COORDINATOR
Minnesota Zoo
Apple Valley, MN
08.2013 - 12.2015
- Worked with chefs, restaurateurs, and retail buyers on the intricacies, relevance, and implementation of sustainable seafood on menus
- Developed and implemented events, classes, and marketing campaigns including digital, print, social, and email
- Increased partner membership by over 300%
AUTHOR & CONTENT CREATOR
Self Employed
Various, Minneapolis, MN
09.2010 - Current
- Developed a wide variety of content including blog posts, news articles, photos, and video for a variety of local and national online and print publications including Thrillist, Eater, and Food52
- Published a top 50 "Best Selling of All Time" seafood cookbook
- Local media personality featured on TV, radio, event speaker, and podcasts
Education
Bachelor of Science - International Business
Metropolitan State University
St. Paul, MN 08.2009 - 12.2011
Associate of Science - Business Management
Minneapolis Community And Technical College
MN 08.2008 - 05.2009
Associate of Arts - Liberal Arts And General Studies
Minneapolis Community And Technical College
Minneapolis, MN 08.2006 - 05.2008
Skills
Key decision making
Time management
Media relations
Branding
Campaign management
Project Management
Strategic planning
Digital marketing
SEO and analytics
Campaign development
Operations management
Marketing and advertising
Market Analysis
Staff Management
Innovation
Market understanding
Accomplishments
- MSP Magazine's Reader's Choice "Best Seafood Restaurant"
- Minnesota Monthly's Reader's Choice "Best Seafood Restaurant"
- Star Tribune "Best Seafood Restaurant"
- Star Tribune "Best Seafood Retailer"
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Judge a man by his questions rather than his answers.
Voltaire
Timeline
DIRECTOR OF CULINARY MARKETING & RETAIL OPERATIONS
Coastal Seafoods
09.2017 - Current
SUSTAINABILITY MARKETING COORDINATOR
Minnesota Zoo
08.2013 - 12.2015
AUTHOR & CONTENT CREATOR
Self Employed
09.2010 - Current
Bachelor of Science - International Business
Metropolitan State University
08.2009 - 12.2011
Associate of Science - Business Management
Minneapolis Community And Technical College
08.2008 - 05.2009
Associate of Arts - Liberal Arts And General Studies
Minneapolis Community And Technical College
08.2006 - 05.2008