Work Type
Full TimeContract WorkLocation Preference
On-SiteRemoteHybridLocation: Farmington Hills, MI
Open to relocation: Yes
KEERTHANA ANJANI
Farmington Hills,MI
Work Preference
Summary
Dynamic Business Development Manager with over 8 years of experience in B2B sales, specializing in new business development and key account management across diverse sectors including Automotive, Aerospace, MedTech, Logistics, Technology, Industrial Manufacturing, and Professional Services. Proficient in managing the entire sales cycle from lead generation and cold outreach to contract negotiation and closing while fostering strong relationships with executives and senior decision makers. Skilled in driving cross selling initiatives and referrals, as well as developing strategic new territory sales plans. Successfully built and led a high performing business development team from inception, demonstrating expertise in CRM tools such as Salesforce and Zoho, pipeline forecasting, and market research.
Overview
3
3
Languages
9
9
years of professional experience
Work History
Sr. Business Development Manager
King Stubb & Kasiva
11.2022 - 03.2026
- Led new territory development and key accounts across Automotive, MedTech, Logistics, and Technology.
- Led the end-to-end sales cycle, from lead generation, prospecting, discovery meetings, negotiation, and close, managing pipeline on CRM.
- Generated new business through targeted outreach, referrals, networking, campaigns, and industry events, spending about 50% of time on the road building relationships.
- Managed key accounts from onboarding through growth, improving retention and driving cross-sell, upsell and referrals.
- Worked with senior management across practise areas to shape pitches, negotiate commercial terms, and win new business.
- Built the BD function from 1 to 9 members over three years, establishing processes for lead generation, pipeline management, and client engagement.
- Exceeded sales quotas and increased profitability through territory sales plans, business planning, and effective sales strategy.
- Managed pipeline activity in CRM to track opportunities and improve forecast accuracy, and monitored competitor and market trends to refine territory focus.
- Analyzed market trends, competitive positioning, and internal performance to inform executive decision making.
Business Development Executive
Aakruthi3D Pvt Ltd
04.2021 - 10.2022
- Generated new business across Automotive, OEM, and Industrial Manufacturing, building a qualified pipeline in new territories through targeted outreach.
- Managed opportunities from discovery and RFQs through solution development, proposals, negotiation, and closure, aligned to customer needs and timelines.
- Managed approximately 200-250 outbound cold calls and emails per day.
- Engaged engineering, procurement, and business stakeholders to understand technical requirements and scope, and to manage deliverables.
- Created tailored proposals that showed the value of our products while addressing client needs and expectations.
- Coordinated with design and production teams to ensure accurate order execution and timely delivery.
- Identified new market opportunities and partnership channels by monitoring industry and competitor activity, and spearheaded entry into international markets.
- Worked with clients to understand technical staffing requirements, identify suitable candidates, and coordinate placements across engineering and manufacturing roles.
Assistant Airside Operations
Bangalore International Airport Limited
04.2017 - 04.2021
- Coordinated day to day airside operations with airport teams, ensuring smooth and timely aircraft and ground operations.
- Collaborated with airport authorities, regulatory bodies, and external stakeholders to ensure compliance and address operational needs.
- Worked with multiple teams, stakeholders, and service vendors in a time-sensitive, highly regulated environment, where clear communication and quick decision making were essential.
- Addressed operational issues and critical situations with prompt action, escalating as needed to maintain operational continuity and safety.
- Directed approximately 150 aircraft movements, conducted 6 inspections, prepared weekly operational reports.
- Transitioned into business development through a structured cross functional learning program, building exposure to client communication, relationship management, and commercial operations.
Education
Diploma - Aviation Operations
BRADFORD AVIATION
Bangalore, India01-2016
Bachelor of Science - Aerospace Engineering
Jain University
Bangalore, India03.2015
Skills
- New Business Development
- B2B Sales
- Lead Generation
- Prospecting
- Sales Forecasting
- Contract Negotiation
- Consultative Selling
- Key Account Management
- Territory Management
- Cross-Selling and Upselling
- Client Engagement
- Client Relationship Management
- Proposal development
- CRM (Salesforce, Zoho)
- Market Analysis
- Customer acquisition
Accomplishments
- One of the first women in India to work in Airside Operations at BIAL, directing aircraft movements, conducting runway inspections, and leading Follow-Me vehicles across the airfield. Youngest member of a team that included only Air Force and Navy veterans.
- Promoted within 2 years for consistently exceeding sales targets, increasing profitability through territory sales plans.
Languages
English
Native or Bilingual
Hindi
Full Professional
Japanese
Limited Working
Interests
- Animal Welfare Advocacy
- Running
- Historical Exploration
- Hiking
Timeline
Sr. Business Development Manager
King Stubb & Kasiva
11.2022 - 03.2026
Business Development Executive
Aakruthi3D Pvt Ltd
04.2021 - 10.2022
Assistant Airside Operations
Bangalore International Airport Limited
04.2017 - 04.2021
Bachelor of Science - Aerospace Engineering
Jain University
Diploma - Aviation Operations
BRADFORD AVIATION
Personal Information
- Title: Business Development | Account Management | Strategic Partnerships
- Work Permit & Visa Status: On L2 Visa, No sponsorship required