KEIKO FUKUDA
New York,NY
Summary
Self motivated and result oriented, highly responsible director in turning low-performing organization into top profitable producers. Over 20 years of experience in both Financial and Luxurious Brand industries. Willingness always to take on added responsibilities and drive necessary transformation besides managing and delivering day to day business. Positive personality team worker to meet team goals. International background living in five countries, Paris, London, Hong Kong and Tokyo before current residency in New York City in United States, it brings multiple nationalities team management skill with excellent time management and problem-solving attitude.
Overview
24
24
years of professional experience
3
3
Languages
Work History
Director
AXA
07.2021 - Current
- Working closely with CEO and leadership team as a board of directors to make critical decisions and guide operational strategy.
- Elaborating better and best organization for top line and bottom line achievement by departmental performance goals and providing feedback for underperforming areas to lift up.
- Weekly performance review with senior management team while overseeing multiple channels to foster increased productivity.
Customer Executive Officer (Head of Inforce)
AXA
09.2019 - 10.2021
- As a member of leadership team reporting CEO, Established in-force (Customer) division as a major strategic business development to address legacy portfolio for the financial soundness.
- Took a responsible for customer portfolio, initiate a strategic product for tackling the devaluating portfolio losing 46% of company profit by conversion scheme.
- Analyzed 5mio customer and 7,000 proprietary sales reps feedback and identified areas for continuous improvement, leading to increased profitable customer retention.
- Took over customer service call center to transform tp number driven team for effectiveness by monitoring performance and assessing metrics following complicate legal and compliance.
- Coordinated customer service team projects, achieving successful on-time completion.
- Delivered 15billion Yen (approx.150million USD *at that time of exchange) to the top line and significant contribution to bottom line reducing over 10bn Yen (100million USD*) in legacy portfolio with 240% achievement over goals
- A member of AXA’s Global Leadership Network in 160K employees over 68 countries entities among few Asian AXA leaders serving 1 trillion customers.
Marketing, Communication and BCM Officer
AXA
09.2014 - 08.2019
- Work and manage teams to lead successful marketing and communication professionals taking responsible designing promotional materials and outlining company vision. Supervised marketing plans and actions for product launches, public relations tasks and corporate events.
- Combined Communication, Marketing and Business Continuity Project Management teams into an integrated model PESO (paid, earned, shared, owned) to enhance efficiency and achieved cost savings -15% expense with 125% plus value delivering.
- Established and chaired the Group Brand Staring Committee to achieve “One AXA Japan” concept with all AXA subsidiaries in Japan to create a coherency of company voice for time to a market taking sensitive actions at reputational risk management.
- Improved and delivered Annual Reports for AXA Holding Japan and ALJ by with CFO and CEO towards to digital.
General Manager of Marketing
Shinsei Bank - Ex Long Term Credit Bank
03.2006 - 08.2009
- Lead and launched marketing campaign in this American capitalized Bank based in Japan, lead teams analyzed daily return on investment trucking for continuous improvement of numerous sales promotions, lead communication team for reputational risk management.
- Lead a whole campaign of a major investment product strategically launched with a brand campaign, hit a historical record 280% at the sales target with new customer in flow, and 19 years lasting corporate brand launched 32 colors cash card.
- Re-established the bank’s loyalty program by renewed customer segment structure based on various perspective of the customer data while focusing on customers with active investment portfolio
Communication Manager
Louis Vuitton Moet Hennessy
08.1999 - 02.2006
- Integrated team of Merchandising and Communication, developed communications strategies to drive forward progress in public relations in alignment with brand message presented in the best way of global merchandizing to fit to market.
- Lead new product line launch ahead of the world and roll out it, co-work w france HQ, earned significant public exposure to reinforce 130% achievement to aggressive sales target.
- Built and maintained relationships with key clinicians, spokespeople, advocates and opinion leaders.
Partner
Strategy Consulting Partners
09.2009 - 08.2014
- Provided business development, management and marketing advisory and lectures to diverse clients mainly for large companies, graduate schools and associations.
- Clients were in insurance, electric manufacturing, public museum, investment fund, re-insurance, advertising agency, cosmetic brand, expatriate servicer, international trading, MBA Students, over Japan, Hong Kong, Germany, France, US capital corporate and numerous Graduate Schools and Universities in Asia.
Education
MBA - Business Administration And Management
Waseda Graduate University
Tokyo07.2009
Bachelor of Arts - Space Produce And Visual Communications
Musashino Art University
Tokyo03.1992
Skills
- People Management
- Budget Management
- Crisis Management
- External and Public Relations
- Strategic Planning
- Innovation and Creativity
- Project Management
- Board Reporting
- Complex Problem-Solving
- Sales Activities
Languages
English
Full Professional
Japanese
Native or Bilingual
Timeline
Director
AXA
07.2021 - Current
Customer Executive Officer (Head of Inforce)
AXA
09.2019 - 10.2021
Marketing, Communication and BCM Officer
AXA
09.2014 - 08.2019
Partner
Strategy Consulting Partners
09.2009 - 08.2014
General Manager of Marketing
Shinsei Bank - Ex Long Term Credit Bank
03.2006 - 08.2009
Communication Manager
Louis Vuitton Moet Hennessy
08.1999 - 02.2006
MBA - Business Administration And Management
Waseda Graduate University
Bachelor of Arts - Space Produce And Visual Communications
Musashino Art University