Keilah Laing
New York,NY
Summary
Sales-driven and customer-centric professional with 4+ years of experience in B2B sales, lead generation, and account management. Proven track record of driving revenue growth, cultivating strong client relationships, and meeting sales quotas through strategic prospecting, personalized outreach, and cross-team collaboration. Adept at managing the entire sales cycle to optimize customer success.
Overview
6
6
years of professional experience
Work History
Senior Business Development Representative
HiBob
New York, NY
07.2023 - Current
- Spearhead lead generation efforts and drive new business acquisition within SMB and mid-market segments, consistently exceeding quarterly sales targets.
- Assisted in the negotiation of contracts and agreements with clients and partners.
- Managed CRM database, ensuring accurate and up-to-date information on leads and clients.
- Collaborate with cross-functional teams, including Sales, Product, and Customer Success, to ensure alignment on customer requirements and drive successful upsell opportunities.
Senior Sales Representative (Internship)
Bound
New York, NY
09.2019 - 12.2024
- Collaborated with marketing team on promotional campaigns targeting existing customers as well as new prospects.
- Used HubSpot CRM and LinkedIn Sales Navigator to manage sales pipelines, delivering proposals, and closing deals, with a focus on customer-centric solutions.
- Made outbound sales calls to contact prospective leads, using effective communication skills.
Business Development Representative
CAST
New York, NY
07.2022 - 07.2023
- Generated a consistent pipeline of qualified leads using tools like LinkedIn Sales Navigator and ZoomInfo, resulting in a 30% increase in new opportunities.
- Supported marketing initiatives by participating in webinars and email campaigns, contributing to a 15% improvement in lead-to-opportunity conversion rates.
- Managed CRM systems to track leads, document customer interactions, and analyze sales performance to meet quarterly revenue goals.
- Evangelized benefits of global platform to add value to unified product offering. Supported my Directors and VP's of Global System Integrators (GSI), PublicSector, Independent Software Vendors (ISV), and System Integrators (SI)
District Manager – Inside Digital Sales
ADP
Allentown, PA
01.2021 - 07.2022
- Managed over 10,000 SMB accounts, driving customer acquisition and expansion through proactive outreach and consultative selling.
- Consistently surpassed sales quotas, achieving 120% of target by identifying upsell opportunities and effectively managing the renewal process.
- Partnered with internal teams to streamline sales operations, improving onboarding efficiency and driving a 10% increase in customer satisfaction.
- Leveraged data and CRM tools (Salesforce, Oracle) to develop reports that provided actionable insights for revenue growth and customer retention strategies.
Account Manager
Verizon
Philadelphia, PA
05.2019 - 09.2019
- Managed a portfolio of accounts, with a focus on customer onboarding, upselling, and renewal, contributing to a 15% increase in quarterly revenue.
- Built strong client relationships through strategic selling and delivering value-driven presentations that positioned Verizon's offerings as superior in the market.
- Actively pursued new business development opportunities, expanding the account base, and deepening existing client relationships.
Education
Bachelor of Arts - Broadcast Journalism
Pennsylvania State University
University Park, PA05-2019
Skills
- B2B Sales SaaS Sales Lead Generation Account Management Customer Success CRM Management (Salesforce, HubSpot)
- Cloud Computing Data Analysis Customer Engagement Process Improvement
Timeline
Senior Business Development Representative
HiBob
07.2023 - Current
Business Development Representative
CAST
07.2022 - 07.2023
District Manager – Inside Digital Sales
ADP
01.2021 - 07.2022
Senior Sales Representative (Internship)
Bound
09.2019 - 12.2024
Account Manager
Verizon
05.2019 - 09.2019
Bachelor of Arts - Broadcast Journalism
Pennsylvania State University
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