Keith Cordero
Houston
Summary
Dynamic sales professional with a proven track record at Houston Dynamo FC, generating over $1.2M in revenue. Expert in revenue generation and customer relationship management, consistently leading in ticket sales and securing long-term partnerships. Adept at contract negotiation and market analysis, driving significant growth through strategic lead conversion.
Overview
12
12
years of professional experience
Work History
Sr. Membership Account Manager
Houston Dynamo FC
Houston
08.2022 - Current
- Generated $1.2M+ in total revenue by aggressively converting outbound and inbound leads for Houston Dynamo FC.
- Secured 800+ Full Season Equivalents (FSE) since the 2024 launch, consistently leading the department in new ticket sales.
- Spearheaded premium seating launches, prioritizing high-value inventory including the Regions Bank Club, new field seats, and the Jameson Club.
- Won 2026 "On-Sale" contest honors by closing 90 FSE within the first three months of availability.
- Conducted face-to-face stadium and office consultations with corporate partners to facilitate long-term season ticket commitments.
- Managed gameday sales operations, overseeing sales tables, VIP stadium tours, and box office logistics.
Account Executive
WellSaid Labs
03.2022 - 05.2022
- Exceeded weekly ramp goals by 110%, closing 13 business subscription deals totaling $10K+ within the first quarter.
- Automated outbound prospecting via high-volume email and cold-calling campaigns, consistently securing 10+ discovery meetings per week.
- Role elimated due to company reorg
Account Executive
Rev.com
Austin
09.2021 - 01.2022
- Surpassed $40,000 initial ramped quarter goal through strategic upselling and cross-selling of the inbound pipeline.
- Collaborated with SDR/BDR teams to architect a transition strategy, converting consumer-level accounts into enterprise business accounts.
- Role eliminated due to company reorg
Account Executive
SignEasy
02.2021 - 08.2021
- Negotiated and closed 30 enterprise deals valued between $1,000 and $20,000 using a dual inbound/outbound strategy.
- Cultivated new business verticals by identifying and qualifying 5+ fresh leads daily outside of the existing book of business.
- Role dissolved due to company moving overseas
SMB Account Executive
Dropbox
Austin
07.2020 - 01.2021
- Served as a founding member of the SMB pilot team, designing the framework for a new sustainable revenue stream.
- Produced $1M in new sales pipeline by surpassing call volume targets by 150% (150+ calls/week), resulting in 100+ qualified opportunities.
- Outperformed qualification quotas by 120% for six consecutive quarters, identifying high-value verticals across three distinct books of business.
- Role impacted due to company wide COVID-19 layoffs
Account Executive
Houston Astros
Houston
06.2014 - 10.2018
- Closed $5M in total career revenue, specializing in high-growth B2B sales and long-term corporate partnerships.
- Ranked as the #1 Revenue Producer for the ticket department during the 2017 and 2018 seasons.
- Delivered sales pitches to C-Suite executives, securing sponsorship and premium hospitality commitments through tailored presentations.
- Maintained a rigorous prospecting rhythm, averaging 100+ cold calls daily to secure 10+ weekly face-to-face appointments.
- Led B2B sales style integration to entire ticketing floor
Education
BA - Broadcast Communications, Marketing, Global Business
University of Houston
Houston, Texas01.2011
Skills
- Revenue generation
- Customer relationship management
- Sales strategy
- Market analysis
- Contract negotiation
- Lead conversion
Awards
- 2024 Ticket Sales MVP, Houston Dynamo FC
- Season Ticket Sales MVP, 2017, Houston Astros
- Rookie Of the Year, 2016, Houston Astros
- Momentum Maker, 2016, Houston Astros
- Most Improved, 2015, Houston Astros
- 12 Time Winner-Employee of the Month Award, Houston Astros
Timeline
Sr. Membership Account Manager
Houston Dynamo FC
08.2022 - Current
Account Executive
WellSaid Labs
03.2022 - 05.2022
Account Executive
Rev.com
09.2021 - 01.2022
Account Executive
SignEasy
02.2021 - 08.2021
SMB Account Executive
Dropbox
07.2020 - 01.2021
Account Executive
Houston Astros
06.2014 - 10.2018
BA - Broadcast Communications, Marketing, Global Business
University of Houston