Summary
Overview
Work History
Education
Skills
Certification
Leadership Experience
Communication Skills
References
Timeline
Generic

Keith Long

Union City,NJ

Summary

Vibrant and innovative Senior Affluent Events and Communications expert with +15 years of extensive project management experience and a proven track record of leading diverse teams, timely problem-solving, and running successful events dedicated to satisfied client experiences.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Senior Director of Event Planning

JL. Goodman Events & Floral INC.
09.2013 - Current
  • Researched vendors and locations & coordinated event setup and teardown, and managed event staff
  • Established clear objectives for events, monitored results, and resolved issues promptly
  • Utilized digital marketing expertise to enhance event promotion and engagement
  • Managed administrative logistics of event planning and promotions
  • Coordinated team-building activities for staff and managed relationships with existing clients
  • Conducted post-event evaluations to gather feedback and identify areas for improvement
  • Decreased waste and garbage by 65% by closely monitoring the department and creating a composting and recycling program.

Senior Director of Event Hospitality & Event Floral Creative

Plant Fantasies Inc.
New York City, NY
08.2013 - 01.2024
  • Led a team of over 60 designers and 100 volunteers, overseeing the successful execution of yearly campaigns and high-profile events
  • Collaborated with a diverse team and various partners, including external agencies, brand, legal, PR, and social teams, to deliver comprehensive high-end event experiences
  • Negotiated vendor contracts and services to meet budget requirements, resulting in cost savings and improved event quality
  • Utilized strong organizational and project management skills to manage event operations, including seeking business approvals, budget management, and invoice processing
  • Developed and implemented detailed pre and post-event briefs with teams, resulting in streamlined event communication and documentation
  • Supervised design and production teams, implementing innovative designs for high-volume projects while managing budgets effectively.

Education

Bachelor of Arts - Marketing + Business

University of Pittsburgh School of Business
06.2010

Skills

  • Client-first Approach
  • Organizational
  • Multitasking
  • Creative Direction
  • Adaptable
  • Team Management
  • Leadership
  • Attention to Detail
  • Budget Management
  • Contract Negotiation
  • Event Marketing
  • Strategic Planning
  • Key Performance Indicators
  • Legal and Regulatory Compliance

Certification

  • CVENT Certification
  • Microsoft Office Certification
  • University of Penn Wharton School of Business Marketing Online Certification

Leadership Experience

Successfully led a team to exceed sales goals while maintaining excellent customer satisfaction scores.

Communication Skills

Implemented new procedures and technologies that improved efficiency and streamlined operations in both companies.

References

Available upon request.

Timeline

Senior Director of Event Planning

JL. Goodman Events & Floral INC.
09.2013 - Current

Senior Director of Event Hospitality & Event Floral Creative

Plant Fantasies Inc.
08.2013 - 01.2024

Bachelor of Arts - Marketing + Business

University of Pittsburgh School of Business

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Keith Long