Keith Morris
Akron,OH
Summary
Accomplished Vice President of Sales and Marketing with a proven track record at The Reserve Group, adept in negotiations and sales coaching. Spearheaded market strategy initiatives and pricing optimization, achieving significant revenue growth. Renowned for mentoring teams towards excellence and fostering innovative sales training methods, ensuring sustainable business success.
Overview
37
37
years of professional experience
2
2
Certifications
Work History
Vice President of Sales and Marketing
The Reserve Group
04.2016 - Current
- Negotiated lucrative contracts with key clients, securing long-term revenue streams for the business.
- Drove company branding efforts to increase market presence and brand recognition.
- Championed the adoption of CRM systems, improving lead management and increasing overall productivity levels within the department.
- Mentored junior staff members, fostering a culture of continuous learning and professional development within the organization.
- Optimized pricing strategies to maximize profitability while remaining competitive within the marketplace.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Built relationships with customers and community to establish long-term business growth.
General Manager
LSG Sky Chefs
03.2014 - 10.2015
- Assisted in recruiting, hiring and training of team members.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Trained and guided team members to maintain high productivity and performance metrics.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
Vice President, General Manager
Standex Engraving
03.2011 - 10.2013
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
- Delivered strong financial performance despite challenging economic conditions by executing prudent risk management strategies throughout all aspects of business operations.
- Established a culture of continuous improvement, fostering innovation and driving sustainable growth across the organization.
- Managed financial planning and budgeting processes, ensuring fiscal responsibility and maximizing return on investments.
Director of Sales and Marketing
Romeo RIM, Inc
09.2004 - 03.2011
- Secured major client contracts by delivering persuasive presentations that highlighted the value of our products and services.
- Managed sales promotions and marketing strategies on major social media sites.
- Managed a high-performing sales team, providing regular coaching and training to enhance their skills and performance.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
Sale Mgr, Business Unit Mgr, Program Mgr
TRW
01.1988 - 09.2004
Education
MBA - General Management
University of Michigan - Flint
Flint, MI05-1994
Bachelor of Arts - Economics Management
Ohio Wesleyan University
Delaware, OH05-1988
Skills
- Pricing strategy
- Sales Training
- Upselling strategies
- Negotiations
- Sales Coaching
- Market Strategy
Certification
Professional Selling Skill - Certified Trainer
Winning Accounts Strategy - Certified Trainer
Leadership Flight - School I & II
Business Acumen - Seeing the Big Picture
TRG - Award of Honor
Corporate recognition for resolving a commercial problem with a major customer while meeting our company's objectives without damaging the relationship.
Timeline
Vice President of Sales and Marketing
The Reserve Group
04.2016 - Current
General Manager
LSG Sky Chefs
03.2014 - 10.2015
Vice President, General Manager
Standex Engraving
03.2011 - 10.2013
Director of Sales and Marketing
Romeo RIM, Inc
09.2004 - 03.2011
Sale Mgr, Business Unit Mgr, Program Mgr
TRW
01.1988 - 09.2004
MBA - General Management
University of Michigan - Flint
Bachelor of Arts - Economics Management
Ohio Wesleyan University
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