Keith Nadrah
Marietta,Ohio
Summary
Driven professional with a broad range of experience in marketing seeking to leverage a polished background to take the next career step with a respected organization.
Overview
7
7
years of professional experience
Work History
MARKETING SPECIALIST
MEMORIAL HEALTH SYSTEM
Marietta, OH
11.2021 - Current
- Actively building and implementing SEO best practices to launch a new website in the first quarter of 2024
- Created email marketing campaigns, and increased open rates by over 20%, and now perform above industry average
- Collaborated with cross-functional teams to ensure successful execution of projects in a timely manner
- Collected and analyzed data on customer demographics, preferences, and needs to identify potential markets and factors affecting patients
- Maintained branding guidelines for website and all marketing platforms
- Managed relationships with external vendors to ensure timely delivery of projects within budget constraints
- Collaborated with design team to create visually appealing materials that align with company branding standards
- Created content for various channels, such as social media, email newsletters, print ads, and webpages
- Focused on learning new skills and staying updated with industry changes.
ASSISTANT SPORTS INFORMATION DIRECTOR
MARIETTA COLLEGE
Marietta, OH
07.2018 - 11.2021
- Developed, implemented and managed a comprehensive sports information program for the University's athletic department
- Organized media interviews with coaches and student-athletes to promote the university's athletics programs
- Assisted in creating media guides, brochures and other promotional materials to publicize upcoming games or events
- Created content for and managed all athletic video boards and message centers
- Implemented new online ticketing program for home events
- Created content for press releases, game notes, feature stories and other publications.
SPORTS INFORMATION DIRECTOR
LAKE ERIE COLLEGE
Painesville, Ohio
11.2016 - 07.2018
- Collaborated with graphic designers on branding initiatives that align with school colors and mascot
- Edited promotional publications, such as brochures
- Organized photo shoots featuring athletes or coaches for use in print publications or online galleries
- Maintained accurate records of all sports-related activities including budgeting information
- Managed the design and production of promotional materials such as brochures, flyers, and posters
- Wrote interesting and effective press releases, prepared information for media kits and developed and maintained company internet and intranet web pages
- Managed communications budgets.
Education
MASTER OF BUSINESS ADMINISTRATION (M.B.A.) -
LAKE ERIE COLLEGE
05.2016
BACHELOR OF ARTS (B.A.) IN SPORTS MANAGEMENT -
BALDWIN WALLACE UNIVERSITY
05.2014
Skills
- Digital Marketing
- Database Management
- Market Analysis
- Brand Guideline Enforcement
- Content Management
- Campaign Development Experience
- Proficient in Sharepoint
Timeline
MARKETING SPECIALIST
MEMORIAL HEALTH SYSTEM
11.2021 - Current
ASSISTANT SPORTS INFORMATION DIRECTOR
MARIETTA COLLEGE
07.2018 - 11.2021
SPORTS INFORMATION DIRECTOR
LAKE ERIE COLLEGE
11.2016 - 07.2018
MASTER OF BUSINESS ADMINISTRATION (M.B.A.) -
LAKE ERIE COLLEGE
BACHELOR OF ARTS (B.A.) IN SPORTS MANAGEMENT -
BALDWIN WALLACE UNIVERSITY