Keith Rogers
Portsmouth,NH
Summary
Results-oriented sales professional with a proven track record of driving consistent growth and increasing bottom line profits in the craft beer industry. Expertise in negotiation, sales process training, and strategic business planning. Demonstrated success in executing effective sales plans for maximum advantage to increase new accounts by more than 700 percent over the past year.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Sales Director
Big Boy Beers
Manchester, NH
04.2023 - Current
- Implemented retention-focused sales plans ensuring sustained customer engagement.
- Established and maintained relationships with key customers to identify new business opportunities.
- Directed all aspects of the sales cycle from initial contact through successful closure of deals while opening more than 175 new accounts,
- Managed financial forecasting for future sales activity based on historical performance metrics.
- Created, maintained and evaluated customer databases in order to maximize sales opportunities throughout the State of New Hampshire
Sales Representative
Craft Beer Guild of New Hampshire
Portsmouth, NH
03.2014 - 03.2023
- Generated new sales leads through cold calling and networking activities throughout the State of New Hampshire, particularly in the Lakes and Mountains regions and in major metropolitan areas such as Manchester.
- Developed and maintained relationships with existing clients to ensure customer satisfaction while steadily increasing sales to more than $2 million dollars annually.
- Reviewed monthly performance against targets set by management team.
- Answered inquiries from prospective customers regarding features of products and services offered.
- Developed key customer relationships to increase sales.
Education
Bachelor of Science - Sports Journalism/English
University of New Hampshire
Durham, NH05-1991
Skills
- Sales Presentations
- Market Trend Analysis
- Key Performance Indicator Tracking
- Order Management
- Vendor Management
- Contract Negotiations
Certification
- Certified Cicerone
Accomplishments
- Won multiple vendor incentives with breweries and cider houses such as Bells, Left Hand, Downeast Cider, Stone and Maine Beer Company.
Timeline
Sales Director
Big Boy Beers
04.2023 - Current
Sales Representative
Craft Beer Guild of New Hampshire
03.2014 - 03.2023
Bachelor of Science - Sports Journalism/English
University of New Hampshire