Keli Hammonds Bell
Knoxville,TN
Summary
Executive leader with 25 years of experience driving digital transformation and commercialization in financial services. Expertise in boosting digital adoption rates, optimizing sales processes, and leading cross-functional teams.
Overview
25
25
years of professional experience
1
1
Certification
Work History
Head of North American Digital Enablement Team
Elavon, Inc.
Knoxville , Tennessee
2020.01 - Current
- Directed a specialized team of 6 in Digital Transformation of sales processes supporting 1000 diverse users in the NA Revenue organization
- Developed roadmap strategies for Salesforce and eBoarding platforms to drive efficient & compliant digital onboarding of new customers and partners thereby increasing sales velocities through a frictionless sales process
- Digitized the intake and case management flow for Sales Process enhancements ensuring strategic alignment, accurate prioritization and on time delivery for all technology development requests in the NA Revenue Organization
- Facilitated a multiyear Cloud Merge and Salesforce Optimization Project enabling visibility and support for the full customer lifecycle
- Designed and implemented a technology InnerSourcing model empowering Revenue Enablement to improve development timelines by 50%
- Increased adoption of electronic tools at 130% of target while decreasing OPEX by 30%
- Improved cross-departmental collaboration and reduced technology delivery timelines by 84%.
- Mentored junior staff members in their professional development journey.
Head of Commercialization, Integrated Partner Solutions
Elavon, Inc.
Knoxville , Tennessee
2018.11 - 2020.01
- Led development and execution of commercialization strategies for the Integrated Partner Division, enhancing partner onboarding efficiency and improving speed to revenue by 30%.
- Aligned integration strategies with business goals, driving a 20% increase in revenue from integrated solutions.
- Fostered joint marketing initiatives to improve market reach and drive new business through internal and partner referrals.
Senior Director, North America Sales Change & Enablement Strategies
Elavon, Inc.
Knoxville , Tennessee
2015.01 - 2018.11
- Established two in-house e-boarding platforms, as well as a partner-focused external CRM and digital onboarding platform, thereby automating 90% of application processes and reducing the cost of onboarding by 75%.
- Established key performance indicators to track progress towards goals which delivered digital tool adoption to 70% in less than 1 year, resulting in streamlined sales operations and reducing sales cycle time by 67%.
- Established change management framework for product and strategy commercialization across all NA Revenue business lines, reducing time-to-market by 50%.
Director, MSP/ISO Channel Initiative Development and Partner Support
Elavon, Inc.
Knoxville , Tennessee
2007.01 - 2014.12
- Spearheaded internal and external initiatives, leading to a 50% Improvement in program efficiency and ensuring measurable alignment with Federal and Card Brand compliance guidelines
- Managed a team supporting external partners and internal relationship managers, expanding MSP program support to Canada and increasing market penetration by 15%
- Enhanced Training and Communication Programs and self-service support options cutting resolution time by 50%.
Senior Relationship Manager, Premier MSP
Elavon, Inc.
Knoxville , Tennessee
2004.08 - 2007.01
- Led team supporting Elavon’s largest third-party clients, achieving 20% revenue increase and improving customer satisfaction scores by 35%
- Optimized portfolio support processes, reducing client escalations by 25%.
Relationship Manager, Upper East Coast Region - MSP Channel
Elavon, Inc.
Greater Boston , Massachusetts
1999.09 - 2004.08
- Provided bespoke revenue generating support for diverse partner relationships in the New England and Mid-Atlantic regions
- Exceeded revenue targets consistently by 25% or greater achieving Elavon’s Executive Circle recognition.
Education
Bachelor of Science - Business Finance
The University of Tennessee - Knoxville
Knoxville, TN2000-05
Skills
- Business Process Optimization
- Digital Transformation
- Cross-Functional Team Leadership
- Salesforce Administration
- Customer Experience Enhancement
- Technology Adoption
- Product Commercialization
- Sales Enablement/Change Management
- Market Expansion
- Revenue Growth Strategies
Certification
- Salesforce Certified Administrator (SCA), Salesforce, 09/2022
- Pragmatic Institute PMC Level III, Pragmatic Institute, 08/2023
Accomplishments
o Developed scalable eBoarding and Sales Management platforms transforming the Customer onboarding experience to decision applications in a matter of minutes vs days.
o Achieved a 90% digital enablement rate and increased overall digital tool adoption to 78%, enhancing operational efficiency and customer satisfaction.
o Pioneered change management frameworks driving company wide strategic alignment with streamlined prioritization and work planning to achieve on time deliverables of key initiatives.
o Developed go-to-market strategies, improving partner integration efficiency by 45% and revenue streams by 30%.
o Successfully facilitated a multi-year cloud merge initiative across the Sales and Service organizations enabling visibility and support across the full customer lifecycle.
Community Involvement
Founder and Owner, Hopscotch Child and Teen Consignment Event
• Launched and operated successful seasonal consignment event providing an affordable way for area families to shop for their families needs and turn their outgrown items into family income
• Achieved 60% growth in seller participation and generating over $200,000 in annual sales.
• Oversaw all aspects of the business including marketing, staffing & customer service
• Voted Best Consignment Sale in our Region for 6 consecutive years.
Timeline
Head of North American Digital Enablement Team
Elavon, Inc.
2020.01 - Current
Head of Commercialization, Integrated Partner Solutions
Elavon, Inc.
2018.11 - 2020.01
Senior Director, North America Sales Change & Enablement Strategies
Elavon, Inc.
2015.01 - 2018.11
Director, MSP/ISO Channel Initiative Development and Partner Support
Elavon, Inc.
2007.01 - 2014.12
Senior Relationship Manager, Premier MSP
Elavon, Inc.
2004.08 - 2007.01
Relationship Manager, Upper East Coast Region - MSP Channel
Elavon, Inc.
1999.09 - 2004.08
Bachelor of Science - Business Finance
The University of Tennessee - Knoxville
- Salesforce Certified Administrator (SCA), Salesforce, 09/2022
- Pragmatic Institute PMC Level III, Pragmatic Institute, 08/2023
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