Kelley Folmar
Wag Hotels
Los Gatos,CA
17
years of professional experience
Accomplished and results-driven business leader with extensive experience in retail and sales management, complemented by a proven track record of driving operational excellence and achieving significant business growth. Adept at leading diverse teams, optimizing merchandising strategies, and enhancing customer experiences across multiple high-profile organizations. Demonstrated ability to streamline operations, improve profitability, and foster collaborative work environment. Known for strategic planning, innovative problem-solving, and exceptional leadership skills, consistently delivering outstanding performance and exceeding organizational goals.
Work History
General Manager
1 Year 9 Months- Spearhead strategic initiatives to drive sales growth and operational excellence. Orchestrate team development and training programs to elevate staff performance and customer service standards. Oversee facilities maintenance, optimize care standards, and reduce incident rate through effective animal behavior training and safety focused strategies. Cultivated positive and engaging hotel environment, fostering strong customer relationships and loyalty. Collaborate with cross-functional teams to streamline processes and improve efficiency. Analyze sales data and market trends to identify opportunities for growth and improvement.
- Trained, developed, coached, and guided direct reports to deliver exceptional customer service and operational excellence.
- Credited for consistent sales goals/targets while overcoming all objections, maintaining departmental standards, adapting to seasonality, improving customer NPS, and consistently fostering a care and safety culture to drive organizational growth.
General Manager
2 Years- Spearhead strategic initiatives to drive sales growth and operational excellence. Orchestrate team development and training programs to elevate staff performance and customer service standards. Oversee inventory management, optimize stock levels, and reduce shrinkage through effective loss-prevention strategies. Cultivated and maintained store environment, fostering strong customer relationships and loyalty. Collaborate with cross-functional teams to streamline processes and improve efficiency. Analyze sales data and market trends to identify opportunities for growth and improvement.
- Led team development initiatives, driving productivity and fostering culture of continuous improvement as district captain/trainer.
Operations Manager/Assistant Store Manager
1 Year- Guided diverse teams to optimize store operations and enhance customer satisfaction. Directed daily activities, coordinating schedules and task assignments to maximize productivity. Implemented inventory control measures, maintaining optimal stock levels, and reducing waste. Fostered collaborative and motivated work environment through targeted training and mentorship programs. Devised and executed sales strategies to drive revenue growth and meet performance targets. Streamlined processes to improve efficiency and reduce costs, contributing to overall profitability. Analyzed operational data to identify trends and make informed decisions. Maintained a high standard of compliance with company policies and regulatory requirements, promoting culture of excellence and accountability.
- Trained, developed, coached, and guided direct reports to deliver exceptional customer service.
- Credited for consistent sales goals/targets while overcoming all objections, maintaining departmental standards, adapting to seasonality, and managing product merchandising to drive organizational growth.
Merchandising/Sales/Operations Manager | Assistant Store Manager
3 Years- Drove key initiatives to enhance product displays and increase sales. Spearheaded cross-functional team, fostering inclusive, collaborative, and high-performance work environment. Developed and implemented merchandising strategies to maximize store layout and product visibility. Streamlined inventory management processes to maintain optimal stock levels and minimize shrinkage. Led comprehensive training programs to elevate team skills and customer service standards. Analyzed sales metrics and market trends to identify opportunities for growth and competitive advantage. Orchestrated training programs, and championed customer service excellence as district captain/trainer.
- Delivered impactful presentations and workshops, equipping staff with essential skills/knowledge.
- Headed various merchandising projects while upholding merchandising standards in pursuit of sales maximization.
Market Sales Manager | District Manager | Sales Manager
- Oversaw strategic sales initiatives across multiple territories, driving revenue growth and market expansion. Guided sales operations, developed strategic plans, and drove revenue growth across the Northern California Market. Managed and mentored sales teams, nurturing high-performance culture and enhancing overall team productivity. Devised and executed targeted sales strategies to capture new business and retain existing clients. Cultivated strong relationships with key clients and stakeholders, ensuring exceptional service and satisfaction. Coordinated cross-functional efforts to streamline operations and optimize resource allocation.
- Empowered senior management to form effective business decisions by steering leadership development initiatives.
- Reviewed market trends and sales data to identify opportunities for improvement and competitive advantage.
Specialty Sales Manager | Assistant Store Manager
2 Years- Guided specialized sales initiatives to drive departmental performance and customer engagement. Managed and developed a dynamic sales team, establishing a culture of excellence and continuous improvement. Rolled out merchandising strategies to enhance product visibility and boost sales. Optimized inventory management to maintain optimal stock levels and minimize shrinkage. Coordinated day-to-day store operations to maximize efficiency and customer satisfaction.
- Teamed up with vendors to secure high-quality products and favorable terms.
Branch Manager | Business Owner
7 Years- Led business operations and strategic planning to drive growth and profitability. Developed and executed comprehensive wildlife management solutions tailored to client needs. Managed dedicated team, promoting professional development and high performance. Implemented innovative marketing strategies to expand client base and increase market presence. Cultivated strong client relationships, delivering exceptional service, and ensuring customer satisfaction. Oversaw financial management, budgeting, and revenue forecasting to achieve financial targets.
- Optimized resource allocation and operational processes to enhance efficiency and reduce costs.
Education
Associate Degree
In Progress
High School Diploma
Skills
Leadership & Mentoring
Customer Relationship Management
Budgeting & Financial Management
Strategic Planning & Analysis
Merchandising & Inventory Management
Performance Metrics & KPIs
Leadership Development
Training & Development
Customer Experience Enhancement
Personal Information
Title: General Manager
Timeline
General Manager
Wag Hotels
01.2025 - CurrentRead More
General Manager
Petco
01.2023 - 01.2025Read More
Operations Manager/Assistant Store Manager
Sam’s Club
01.2022 - 01.2023Read More
Market Sales Manager | District Manager | Sales Manager
Empire Today
01.2021 - 01.2021Read More
Merchandising/Sales/Operations Manager | Assistant Store Manager
Lowe's
01.2019 - 01.2022Read More
Specialty Sales Manager | Assistant Store Manager
Home Depot
01.2017 - 01.2019Read More
Branch Manager | Business Owner
Antech Wildlife Management
01.2010 - 01.2017Read More
Colfax High School
High School Diploma
Read More
Cabrillo College
Associate Degree
Read More