Kelli Freeman
Post,TX
Summary
Dynamic Business Development Director at Encompass Health with a proven track record in sales strategy and operations. Expert in cultivating partnerships and enhancing team performance through engaging presentations and strategic decision-making. Successfully identified growth opportunities, driving significant increases in referrals and admissions while fostering a collaborative team environment.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Business Development Director
Encompass Health
Lubbock, TX
01.2017 - Current
- Cultivated multidisciplinary team environment to prioritize patient experience.
- Developed strategic partnerships with healthcare providers and community organizations to broaden service offerings.
- Implemented comprehensive training programs for team members in line with corporate standards.
- Conducted market analysis to identify growth opportunities within healthcare sector.
- Facilitated onboarding and training of new Business Directors across regional offices.
- Created monthly call cycles and initiatives to enhance volume via Referral Development System.
- Established ambitious employee goals to drive performance and surpass business targets.
- Analyzed market trends to discover new business opportunities in existing and potential markets.
Senior Rehab Liaison
Encompass Health
Midland, TX
09.2016 - 06.2017
- Team supervisor with the full ability to fill in as the Business Development Director as needed.
- Marketing Liaison with designated territory management. Proven record of meeting monthly goals. Self-motivated and driven to achieve individual goals.
- Analyze referral patterns with Customer Relationship Management (CRM) utilization, and documentation of daily activities.
- Coach team members through performance opportunities. Train new employees in referral development system and CRM utilization.
- Provide educational in-services and facilitate physician education through CEUs and webinars to referral sources.
- Developed and implemented strategies to enhance referrals and admissions to inpatient rehabilitation from physicians, hospitals, ERs, and the secondary market.
- Utilize market analysis data in individual territories, identifying new business and potential opportunities.
- Provide continuing education, in-services, and professional presentations for referral sources in the acute care setting, and community.
- Overcome barriers to admission and drive conversion of pending referrals.
- Collaborate with physicians to determine medical necessity for potential rehab patients.
Rehab Liaison
Encompass Health
Midland, TX
05.2014 - 09.2016
- Developed and implemented strategies to enhance referrals and admissions to inpatient rehabilitation from physicians, hospitals, ERs, and the secondary market.
- Utilize market analysis data in individual territories, identifying new business and potential opportunities.
- Provide continuing education, in-services, and professional presentations for referral sources in the acute care setting and community.
- Overcome barriers to admission and drive conversion of pending referrals.
- Collaborate with physicians to determine medical necessity for potential rehab patients.
Education
Licensed Vocational Nurse - Nursing
Texas State Technical College
Sweetwater, Texas12.2013
Skills
- Sales strategy and operations
- Team onboarding and development
- Problem resolution
- Strategic decision-making
- Engaging presentations
- Interpersonal communication
- Performance monitoring
- Networking and referrals
- Sales leadership and coaching
- Performance evaluations
Certification
Licensed Vocational Nurse
Accomplishments
- Marketing Team of the year 2017 - Encompass Health Abilene TX
- Marketing Team of the year 2021 - South Plains Rehab Lubbock TX
Timeline
Business Development Director
Encompass Health
01.2017 - Current
Senior Rehab Liaison
Encompass Health
09.2016 - 06.2017
Rehab Liaison
Encompass Health
05.2014 - 09.2016
Licensed Vocational Nurse - Nursing
Texas State Technical College