Summary
Overview
Work History
Education
Skills
Awards & Certifications
Timeline
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Kelli McCubbin

Edmond

Summary

Strategic Insurance Product Leader experienced in developing and executing personal auto product strategies that drive profitable growth and enhance customer experiences. Delivered complex product enhancements through leadership of enterprise initiatives across multiple functions, translating market dynamics and legislative changes into actionable strategies. Skilled in product lifecycle management, underwriting strategy, and regulatory execution, supported by MBA and MLS degrees.

Overview

2027
2027
years of professional experience

Work History

State Product Consultant

CSAA Insurance Group
2024 - Current

Lead Product Strategy

  • Partner with State Product Managers to define and execute product strategies across Connecticut, New Jersey, and New York, balancing profitability, growth, customer experience, and regulatory requirements.
  • Evaluate portfolio performance through profitability, loss trends, retention, segmentation, and competitive analyses to identify strategic opportunities.
  • Recommend and implement product, underwriting, and pricing actions that improve portfolio performance.

Drive Product Development

  • Lead complex product initiatives from concept through implementation, coordinating Product, Pricing, Actuarial, IT, Legal, Claims, Compliance, Sales, and Service.
  • Translate legislative and regulatory changes into executable product enhancements, underwriting guidelines, and operational processes.
  • Support development and launch of Next Generation Auto products across multiple states.

Enterprise Leadership

  • Lead cross-functional implementation teams responsible for operational readiness, training, business requirements, and implementation planning.
  • Develop executive-level recommendations and presentations supporting strategic decisions by senior leadership.

Business Performance

  • Monitor market trends, competitor filings, and emerging risks to proactively adjust product strategy.
  • Partner with Pricing and Actuarial to evaluate indications, catastrophe exposure, and claims trends supporting rate and underwriting decisions.
  • Drive implementation of underwriting strategies improving portfolio quality while maintaining regulatory compliance.
  • Serve as product subject matter expert for complex regulatory and underwriting initiatives.

Product Specialist

CSAA Insurance Group
2020 - 2024
  • Led multi-state product initiatives supporting profitable growth, rate adequacy, and regulatory compliance.
  • Partnered with Pricing to develop and execute rate, rule, and underwriting filings.
  • Monitored portfolio KPIs and recommended actions to improve profitability and growth.
  • Led redesign of enterprise Policyholder Incident Response process improving execution and accountability.

Sr. Staff Underwriter

CSAA Insurance Group
2015 - 2020
  • Partnered with Product, Sales, and Actuarial to improve underwriting strategy and portfolio performance.
  • Analyzed claims and portfolio trends to identify opportunities to improve profitability.
  • Delivered enterprise training on products and underwriting guideline changes.

Underwriting Supervisor

CSAA Insurance Group
2011 - 2015
  • Led teams of 12–15 underwriters across six states while improving underwriting quality, profitability, and operational performance.

Underwriting Supervisor

Mercury Insurance Group
2003 - 2010
  • Progressed through underwriting leadership roles with increasing responsibility for underwriting quality, compliance, and portfolio performance.

Education

Master of Legal Studies (MLS) -

Oklahoma City University School of Law
Oklahoma City, OK

Master of Business Administration (MBA) -

Oklahoma State University
Stillwater, OK

Bachelor of Science - Marketing

Oklahoma State University
Stillwater, OK

Skills

  • Portfolio Profitability
  • Underwriting Strategy
  • Competitive Intelligence
  • Regulatory Strategy
  • Executive Presentations
  • Product Strategy
  • Product Lifecycle Management
  • Pricing & Rate Strategy
  • Product Development
  • Business Case Development

Awards & Certifications

  • CSAA Insurance Group Catalyst/Top Talent (2024–Present)
  • Business Analytics Science Certification
  • Ethical Leadership Certification
  • Phi Kappa Phi Honor Society
  • Beta Gamma Sigma Honor Society

Timeline

State Product Consultant

CSAA Insurance Group
2024 - Current

Product Specialist

CSAA Insurance Group
2020 - 2024

Sr. Staff Underwriter

CSAA Insurance Group
2015 - 2020

Underwriting Supervisor

CSAA Insurance Group
2011 - 2015

Underwriting Supervisor

Mercury Insurance Group
2003 - 2010

Master of Legal Studies (MLS) -

Oklahoma City University School of Law

Master of Business Administration (MBA) -

Oklahoma State University

Bachelor of Science - Marketing

Oklahoma State University