Summary
Overview
Work History
Education
Skills
Timeline
Generic

Kelli Mcdonald

waco

Summary

Dynamic Retail and Online Sales Manager with a proven track record at Hotel 1928, leveraging data-driven decision making, brand awareness and exceptional sales management skills to enhance revenue and streamline processes.

Overview

13
13
years of professional experience

Work History

Retail and Online Sales Manager

Hotel 1928
05.2024 - Current
  • Conducted team meetings and offered one-one-one guidance to maximize productivity and help employees reach full potential.
  • Diagnosed and resolved technical challenges for customers to facilitate online order process.
  • Worked with product marketing to support strategic planning, testing and execution of initiatives for e-commerce websites and in-store sales.
  • Analyzed online sales data and developed action plans to improve margin, revenue and processes.
  • Generated monthly sales reports and shared insights and recommendations to drive sales.

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Assistant General Manager

Boot Barn Holdings Inc.
08.2020 - 05.2024
  • Handled cash accurately and prepared deposits.
  • Motivated, trained, and disciplined employees to maximize performance.
  • Collaborated with the General Manager on marketing initiatives to increase brand awareness and drive sales growth.
  • Increased customer satisfaction by addressing and resolving concerns in a timely manner.
  • Managed financial aspects of the business, including budgeting and forecasting.
  • Developed and implemented new operational procedures, streamlining daily tasks and improving overall efficiency.
  • Mentored staff members, fostering a supportive work environment that enhanced employee performance and retention.

Owner/Manager of Operations

Sugarbritches Cupcakery
02.2012 - 02.2021
  • Managed day-to-day business operations.
  • Increased customer satisfaction by implementing efficient business processes and providing exceptional service resulting in repeat business and referrals.
  • Achieved financial growth with strategic planning, cost control measures, and targeted marketing efforts.
  • Organized and attended special events to showcase products, network with other businesses and attract new customers.
  • Expanded product offerings by researching market trends and identifying potential growth opportunities.

Education

No Degree - Psychology

McLennan Community College
Waco, TX

Skills

  • Sales presentations
  • Data-driven decision making
  • Online marketing
  • Inventory monitoring
  • Brand awareness
  • Sales management

Timeline

Retail and Online Sales Manager

Hotel 1928
05.2024 - Current

Assistant General Manager

Boot Barn Holdings Inc.
08.2020 - 05.2024

Owner/Manager of Operations

Sugarbritches Cupcakery
02.2012 - 02.2021

No Degree - Psychology

McLennan Community College
Kelli Mcdonald