Kellie A. Hernandez
Clinton,MA
Summary
Experienced Operations and Project Management professional with 27 years in retail, driving merchandising execution and enhancing operational workflows. Led large-scale projects, including new store openings and merchandise transitions, while coordinating cross-functional initiatives and aligning stakeholders. Consistently delivered results in high-pressure environments.
Overview
16
16
years of professional experience
Work History
Merchandising Projects Manager
BJ's Wholesale Club Corporate Office
Marlborough, MA
01.2025 - Current
- Led enterprise wide implementation of Monday.com across merchandising operations, establishing project governance standards, improving portfolio visibility, and driving adoption across domestic and offshore teams
- Manage 20+ high impact projects annually, including 12 new store openings, store remodels, category transitions and merchandising initiatives, driving on time execution across 200+ stores
- Coordinated project timelines, milestones, and stakeholder communications to deliver 20+ annual initiatives on schedule across 200+ locations
- Serve as the primary liaison among Merchandising, Space Planning, Supply Chain, Operations and offshore partners
- Drive alignment across cross functional teams from project planning through club execution
- Implemented process improvements that increased project visibility, strengthened accountability, and reduced execution risks across merchandising operations
- Support organizational change management efforts through training, communication, and adoption strategies
Merch Operations Manager, High Value Space & Demos
BJ's Wholesale Club Corporate Office
01.2024 - 01.2025
- Managed a $14M annual vendor funded merchandising portfolio, delivering 20+ rotating High Value Space and in club demo programs across 200+ stores while ensuring alignment with strategic priorities, financial goals, and operational execution standards
- Drove in-club execution compliance to support vendor-funded programs, ensuring alignment with merchandising standards and maximizing program effectiveness
- Partnered with Merchandising, Planning, Finance, Marketing, and Field Operations to optimize assortment and drive incremental sales
- Supported end-to-end assortment planning and article activation processes, ensuring accurate setup, on-time execution, and alignment with merchandising strategies
- Oversaw third-party vendor relationships, scheduling, and performance tracking for in-store demo programs
- Led end-to-end transition of High Value Space (HVS) program to offshore teams in India, driving knowledge transfer, process documentation, and seamless continuity of operations
Senior Assortment & Space Planning Analyst
BJ's Wholesale Club Corporate Office
01.2020 - 01.2024
- Created and refined planograms based on merchandising strategies and visual standards
- Ensured accurate execution through validation, quality checks, and coordination with Operations
- Supported resets, seasonal transitions, and special merchandising initiatives
- Partnered with Merchants, Planning & Allocation and Club Operations for in-store execution
Senior Operations Project Specialist
BJ's Wholesale Club Corporate Office
01.2017 - 01.2020
- Ensured Weights and Measures compliance across 200+ stores, maintaining regulatory standards and minimizing risk
- Oversaw all Home Office to Store Communications through Reflexes task management system
- Led cross-organizational projects with varying scope and complexity
- Led training and onboarding for Reflexes users, driving adoption and consistent execution across field teams
- Managed Operations scheduling for 200+ stores
Senior Club Merchandise Specialist
BJ's Wholesale Club Corporate Office
01.2010 - 01.2017
- Led training in merchandise presentation standards for merchants, guiding on in-store fixturing, elevations, and store layout designs to improve visual appeal and customer experience
- Managed merchandise projects and resets, ensuring accuracy and execution through collaboration with merchants, inventory, and operations to enhance overall presentation quality
- Supported development and execution of new store layouts and steel elevations, aligning with merchandising and operational standards to optimize product visibility and sales potential
Education
Six Sigma - White Belt -
Six Sigma - Yellow Belt -
Conlego Negotiations Training Academy
Mass Bay Community College
Lincoln Tech / Computer Ed Business Institute
Joseph P Keefe Technical High School
Skills
- Visual Merchandising
- Retail Layout Design
- Project & Program Coordination
- Operations & Process Improvement
- Project Management Tools
- SAP Business
- SAP Workflow
- Symphony Retail Viewer
- Microsoft Office
- Analytical Thinking
- Workflow & Calendar Management
Websites
Systems
- Monday.com
- Symphony Retail Viewer
- SAP Business
- SAP Workflow
- Microsoft Office
- DWG Viewer
- Reflexes
Timeline
Merchandising Projects Manager
BJ's Wholesale Club Corporate Office
01.2025 - Current
Merch Operations Manager, High Value Space & Demos
BJ's Wholesale Club Corporate Office
01.2024 - 01.2025
Senior Assortment & Space Planning Analyst
BJ's Wholesale Club Corporate Office
01.2020 - 01.2024
Senior Operations Project Specialist
BJ's Wholesale Club Corporate Office
01.2017 - 01.2020
Senior Club Merchandise Specialist
BJ's Wholesale Club Corporate Office
01.2010 - 01.2017
Six Sigma - White Belt -
Six Sigma - Yellow Belt -
Conlego Negotiations Training Academy
Mass Bay Community College
Lincoln Tech / Computer Ed Business Institute
Joseph P Keefe Technical High School