KELLIE ROSE ALCOZER
San Antonio
Summary
Results- oriented Marketing and Public Involvement Professional with a decade of experience and a proven track record of developing and executing comprehensive PR strategies that drive brand visibility and positive media coverage. Skilled in building and maintaining relationships with key media contacts and stakeholders, resulting in increased media placements and social media growth. Highly-motivated leader with desire to take on new challenges. Strong work ethic, adaptability, and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.
Overview
11
11
years of professional experience
Work History
Customer Experience & Internal Communications Lead
CLEAResult
01.2025 - Current
- Manage daily execution of internal communications supporting multiple local offices, programs, and leadership teams.
- Develop template-driven internal materials including emails, announcements, newsletters, SharePoint content, briefs, and toolkits to ensure consistency and scalability.
- Serve as a central intake point for internal communications requests, coordinating priorities, timelines, approvals, and deliverables across departments.
- Track communications calendars, manage workflows, and support capacity planning for internal channels and initiatives.
- Partner with cross-functional teams to translate operational updates, program changes, and initiatives into clear, employee-facing messaging.
- Edit and proofread internal communications to ensure accuracy, tone, brand alignment, and strong attention to detail.
- Support measurement and continuous improvement by documenting engagement metrics, feedback trends, and lessons learned.
- Contribute to process improvement efforts, including SOPs and best-practice documentation for internal communications workflows.
COMMUNICATIONS & PUBLIC INVOLVEMENT SPECIALIST
WSP USA
01.2022 - Current
- Implement comprehensive Public Engagement strategies, including event planning and coordination that resulted in 85% of positive media coverage.
- Undertake additional responsibilities in public involvement and administration, while also managing and developing communications materials.
- Monitor social media channels and support content creation for clients resulting in a 75% of growth in social media followers.
- Lead and coordinate both virtual and in-person public meetings, manage planning logistics, and communication tasks.
- Spearhead media coordination, vendor management and ensure compliance with federal guidelines.
- Develop communications materials and assets for all events.
DIRECTOR OF COMMUNICATIONS & EVENTS
City of San Antonio
10.2018 - 01.2022
- Supported Councilwoman Rebecca Viagran by strategically leading all communications efforts throughout the district and city.
- Generated favorable media coverage for the councilwoman and District through effective utilization of social media, media relations, community events, public involvement, and business development.
- Fostered and maintained professional relationships with City departments and community partners.
- Handled and created all written materials for the councilwoman and District.
- Staffed and advised the councilwoman during appearances and meetings and made speeches and remarks.
- Led all events on behalf of the district office, both small and large scale.
- Served as a public servant and handled constituent services as needed.
MEDIA ASSISTANT
San Antonio Spurs
09.2017 - 06.2018
- Assisted in coordinating Public Relations (PR) efforts for game nights with the San Antonio Spurs throughout the NBA season.
- Supported gameday staff on media prep, pregame and post-game interviews with ESPN, TN, TNT, and Fox.
- Transcribed interviews for internal and external communications.
COMMUNICATIONS COORDINATOR
South San Antonio Chamber
01.2015 - 07.2017
- Designed and oversaw the design of all outreach materials.
- Reviewed all materials and content created.
- Managed Southside First Economic Development launch campaign.
- Created communications strategy.
- Strategized to improve the company’s brand image.
- Monitored the Chamber's online presence and brand.
- Fielded inquiries from the media or the general public.
- Evaluated communication strategies and campaigns to determine their effectiveness.
- Managed relationship with chamber members and supported business development and outreach.
- Responsible for weekly newsletter development and distribution.
- Event management and coordination for chamber galas, luncheons, and grand openings.
Education
AA -
Palo Alto College
San Antonio, TexasSkills
- Marketing material design and content creation
- Campaign strategy and management
- Communications management and strategy
- Event planning and public relations
- Public speaking and outreach
- Social media management
- Cross-functional collaboration
- Project management
High Profile Project Experience
- World Heritage Missions Manual & Work Plan
- Alamo Master Plan
- Brooks City Base Development
- Alamo Management Committee
- VIA ART Silver & Green Line Project
- Texas A&M University San Antonio Development
- NCAA Women's Final Four 2021
- Southside First Inaugural Thriving Together Symposium
Memberships Appointments
- Guardian House Board Chair
- City of San Antonio Parks and Recreation Board
- SAWS Conservation Committee
- Hope for the Future Board
- WSP Developing Young Professionals Region Lead
- 2024 New Leaders Council Institute Chair
- 2023 New Leaders Council Fellow
- WSP Diversity Equity and Inclusion Ambassador
- Erin Rios Castro Foundation Founding Board Member
Areas Of Practice
- Government and Community Relations
- Public Involvement and Outreach
- Event Management
- Strategic Marketing and Campaign Development
- Public Speaking
Timeline
Customer Experience & Internal Communications Lead
CLEAResult
01.2025 - Current
COMMUNICATIONS & PUBLIC INVOLVEMENT SPECIALIST
WSP USA
01.2022 - Current
DIRECTOR OF COMMUNICATIONS & EVENTS
City of San Antonio
10.2018 - 01.2022
MEDIA ASSISTANT
San Antonio Spurs
09.2017 - 06.2018
COMMUNICATIONS COORDINATOR
South San Antonio Chamber
01.2015 - 07.2017
AA -
Palo Alto College