Kellie Rucker

• Founded a beauty education and cultural platform focused on Black beauty innovation, artistry, education, and community impact.
• Develop educational beauty content centered on product knowledge, beauty history, ingredient awareness, and career pathways within the beauty industry.
• Lead workshops, brand conversations, beauty experiences, and educational initiatives for beauty professionals and enthusiasts.
• Build partnerships with beauty founders, creatives, and community organizations to promote representation and accessibility in beauty.
• Curate editorial-style beauty storytelling highlighting Black-owned beauty brands, artistry, and industry pioneers.
• Established strategic partnerships with local artists and influencers for brand promotion.
• Coordinated workshops educating clients on makeup techniques and product usage, enhancing client skills and confidence.
• Managed a team of beauty consultants, providing training and performance feedback.
• Fostered a welcoming environment for clients, enhancing overall customer experience.
• Oversaw all aspects of operations including product development, marketing, sales, customer service and finance.
• Developed and implemented comprehensive business plan for company launch, establishing a foundation for growth and sustainability.
• Organized webinars, conferences, and trade shows to promote brand visibility and engage target audience.
• Identified potential partnerships to expand the reach of the business.

Contract Role

Traveled throughout the Michigan region supporting retail activations, beauty education, and brand representation for a nationally recognized inclusive beauty brand.

Strengthened customer relationships through education-first selling and personalized beauty experiences that fostered loyalty.

Educated consumers on complexion products, color cosmetics, skincare preparation, and product application techniques.

Conducted live product demonstrations and beauty consultations tailored to deeper skin tones and multicultural beauty needs, enhancing customer engagement.

Assisted with in-store merchandising and promotional events, boosting brand awareness and driving customer engagement initiatives.

• Managed beauty department operations and supervised daily staff activities to ensure smooth functioning.
• Trained and developed beauty consultants on product knowledge and sales techniques.
• Coordinated promotional events that increased customer engagement and elevated brand visibility.
• Managed prestige beauty operations within a high-volume luxury retail environment.
• Led beauty advisors and supported team development through coaching, product knowledge training, and sales leadership.
• Oversaw multiple prestige beauty brands while maintaining elevated customer service and operational excellence.
• Developed strong relationships with clients through personalized beauty consultations and luxury service experiences.
• Executed events, optimized visual merchandising, and implemented promotional initiatives to enhance customer engagement and boost revenue.

• Represented a globally recognized luxury beauty brand within a prestige retail environment.
• Delivered personalized beauty consultations focused on complexion matching, luxury skincare, fragrance, and makeup artistry.
• Educated clients on Dior products, beauty routines, and application techniques to enhance customer confidence and loyalty.
• Maintained luxury service standards, achieved sales goals, and strengthened repeat client relationships through personalized interactions.
• Supported brand events, launches, and promotional campaigns while advising clients on skincare and makeup techniques to enhance their experience.
• Demonstrated makeup application during customer consultations and events.
• Conducted inventory checks and managed stock levels effectively.
• Trained junior staff on customer service standards and product knowledge.
• Collaborated with team members to achieve sales targets and enhance store performance.
• Educated customers on proper use of cosmetics and fragrances, fostering informed purchasing decisions and enhancing overall satisfaction.

• Assisted in managing daily store operations and ensuring smooth customer experiences.
• Trained and mentored staff on product knowledge and customer service techniques.
• Streamlined inventory management through effective stock organization and replenishment processes.
• Managed daily retail operations while supporting team leadership, coaching, and customer experience initiatives.
• Supported campaigns centered on sustainability, diversity, inclusion, and ethical sourcing.
• Built meaningful customer relationships through service-focused beauty consultations and leadership.
• Addressed customer inquiries and complaints by actively listening and providing tailored solutions.
• Executed visual merchandising standards to optimize product displays and enhance store aesthetics.
• Completed frequent walk-throughs and directed team members to correct issues impacting store appearance or professionalism.
• Provided leadership support during peak business hours by motivating staff members to meet targets.
• Supervised a team of employees and provided ongoing training to ensure high levels of customer satisfaction.
• Handled complaints from customers by empathetically listening, recording details and offering solutions.
• Oversaw daily cash handling procedures, reconciling discrepancies as necessary.
• Managed the day-to-day operations of the store, including customer service, inventory management and staff scheduling.
• Analyzed sales trends to assist in strategic planning for promotional events.
• Collaborated with team members to maintain a positive work environment and morale.