Adobe Creative Suite
Kelli J. Little
Digital Marketing & Content Strategist
Work Preference
Summary
Creative strategist with 15+ years of experience leading content development, brand strategy and visual storytelling across public sector, corporate and agency environments, grounded in a strong foundation in graphic design. I specialize in helping organizations turn complex ideas into clear, compelling stories that resonate with real audiences and drive action.
My work spans federal and corporate organizations, where I’ve partnered closely with stakeholders to build cohesive brand systems, marketing content and communication strategies across digital, print and presentation platforms. I’ve led the development of executive-level materials, campaign assets, social media content, templates and style guides that bring consistency, clarity and impact across organizations.
What differentiates me is the combination of strategic thinking and hands-on execution. With a background in technical writing and knowledge management, I’m comfortable working with dense or highly technical information and translating it into user-focused, visually polished content. I approach every project with a clear lens on audience, message and outcomes, not just design.
I thrive at the intersection of creativity, content and coordination. I enjoy managing initiatives from concept through delivery, collaborating across teams and bringing structure, intention and momentum to creative work.
I’m drawn to roles centered on digital marketing, content strategy, brand communications and creative program management, where thoughtful storytelling and strong execution matter. I bring a calm, organized presence, a sharp eye for detail and a deep respect for content that serves both the business and the audience.
Secret Clearance.
Work History
Graphic Designer/Technical Writer/Capture Manager
Public Sector Solutions Group (PS2G)
Washington, DC
- Current
- Leads development of integrated visual assets including social content, executive decks, and campaign graphics that support brand consistency and amplify organizational messaging across digital and print platforms.
- Translates complex technical and business information into clear, compelling, and visually engaging layouts that resonate with diverse audiences.
- Develops branded proposal templates, compliance matrices, and style guides that streamline production and enhance professional presentation quality.
- Collaborates with cross-functional teams to create compliant, visually polished proposals and deliverables that balance technical accuracy with strong visual design.
- Reviews and edits documents for clarity, visual hierarchy, and adherence to corporate branding standards.
- Led the design and rollout of a knowledge management system using SharePoint and JIRA with an integrated visual library, improving efficiency and accessibility by 70%.
Freelance Web and Graphic Designer
Keligraphy The Collective
Washington, DC
- Current
- Provides marketing and design consultation services to over 100 diverse clients, developing customized solutions that addressed specific business objectives.
- Builds custom, user-centered websites and digital platforms that increase client visibility and conversion, resulting in an average 40% uptick in user engagement.
- Creates impactful marketing collateral, including brochures, flyers and presentations, to effectively communicate key messages and promote client offerings, leading to a 15% increase in lead generation.
- Develops and executes successful social media campaigns that expanded audience reach by an average of 30% and drove a 10% increase in business growth.
- Conducts market research to identify target audiences, understand industry trends and develop data-driven marketing strategies for 15+ campaigns.
- Manages project timelines and budgets for over 10 projects annually, ensuring 100% on-time and on-budget delivery.
- Collaborates with clients to understand their objectives and translates them into effective marketing solutions.
- Collaborates with proposal and grant writers to understand the core message and objectives of each proposal/grant.
- Designs and creates visually appealing graphics, charts and infographics for over 50 proposals and grant applications, contributing to a 25% increase in successful funding requests.
Lead Graphics Specialist/Technical Writer/Knowledge Management
Unites States Army G-3/5/7/QBE
Fort Belvoir, VA
- Spearheaded graphic design initiatives for mission-critical documents, ensuring alignment with Army branding and clarity in communications for senior leadership.
- Designed and produced high-impact visual presentations, briefing materials, onboarding slides and slick sheets, directly supporting critical mission planning and strategy development.
- Lead technical writing efforts for policy documentation, SOPs and reports, enhancing communication and understanding across the organization.
- Developed and implemented Configuration Management and Risk Management Policies, ensuring adherence to military standards and strengthening operational security.
- Managed a centralized document repository, significantly improving data accessibility and efficiency for the CHMR Program team.
- Collaborated on onboarding materials, facilitating new personnel integration into G-3/5/7 CHMR operations.
Lead Graphics Specialist/Technical Writer/SharePoint
Unites States Army Enterprise Cloud Management Agency/QBE
Fort Belvoir, VA
- Directed design projects, creating diverse graphic content including logos, illustrations and layouts, consistently maintaining brand consistency across all assets.
- Collaborated with cross-functional teams to produce high-quality digital assets supporting critical marketing and communication strategies.
- Delivered user-friendly technical documentation, ensuring adherence to regulatory standards and significantly enhancing product accessibility.
- Led SharePoint development efforts, ensuring streamlined access to information and demonstrably improving team collaboration.
- Directed brand and content strategy, producing multichannel digital assets and internal comms materials that reinforced cloud modernization initiatives.
SharePoint Administrator
Office of the Secretary of Defense/ATSI
Alexandria, VA
- Designed and launched eight custom InfoPath forms and automated workflows to streamline content intake and internal approvals, reducing manual processes and accelerating document lifecycle efficiency.
- Provided and supported governance policies and procedures, including change management, performing assessments of design changes and their impact.
- Planned and managed projects to ensure effective and efficient execution, aligning with established processes, guidelines and guardrails of scope, timeline, budget and quality.
- Created multiple Sites and Sub-sites within the site collection, establishing new Site Permission levels and Groups to enhance access control and organization.
Communications Strategist
United States Navy Technical Transfer Office/ATSI
Arlington, VA
- Developed and implemented formal strategic communications plans, including objectives, tactics, activities and metrics, to drive organizational initiatives.
- Developed comprehensive content for external communication products such as executive presentations, briefing packages, newsletters, social media, fact sheets, web content, blogs, agendas, flyers and annual reports.
- Created strategic messaging, data visualizations, graphics and supporting materials for internal strategic communications from the Program Office.
- Organized and prepared senior leadership briefings for upcoming events, meetings and conferences.
- Executed media outreach efforts by creating content for publication submissions and researching media outreach opportunities.
Strategic Communications Planner/Digital and Social Media Manager
United States Army Chief Information Office/JANSON
Fort Belvoir, VA
- Supported client planning and preparation for major events, conferences and media engagements.
- Developed integrated digital and content strategies that supported long-term communication objectives for Army CIO programs, improving engagement and message clarity across internal and external audiences.
- Developed engaging content across owned and earned social channels, including blog posts, tweets, status updates, pins, photos and videos.
- Leveraged measurement tools to provide progress reports and insights, continually improving metrics through testing and new initiatives.
- Led knowledge management and communications strategies for high-level Army CIO programs.
Technical Content Writer/Knowledge Manager
United States Navy Office of Naval Research – Global/CBS
Arlington, VA
- Supported the planning and execution of numerous meetings, events and conferences, providing on-site support as necessary.
- Interfaced directly with senior military and civilian leadership for tasking and facilitation of communication within the Command and with Stakeholders.
- Created impactful value vignettes in PowerPoint format, utilized by leadership to showcase the value of the organization to the Naval Research Establishment.
- Developed and executed a full-spectrum communications strategy and annual report to showcase Command milestones, enhancing organizational transparency and stakeholder trust.
- Assisted with reviewing, updating, and archiving duplicative content via SharePoint, ensuring data accuracy and efficiency.
- Operated, edited, and maintained content in Microsoft SharePoint Libraries, Lists, Site Collections/Columns, Workspaces, Pages and Communities of Interest (COIs).
Education
Bachelor of Arts - Journalism, Public Relations & Event Planning
Norfolk State University
Skills
- Software & Tools: Microsoft Office Suite, Adobe Design Suite, SharePoint Administration, HTML, CSS, JavaScript
- Knowledge & Content Systems: Editing, Policy Development, SOPs, Reports, User-Friendly Content, Regulatory Adherence
- Graphic Design & Visual Communication: Visual Storytelling, UX-Centric Designs, Annual Reports, Fact Sheets, Infographics, Branding Consistency
- Project & Program Management: Strategic Planning, Project Planning, Risk Management, Configuration Management, Knowledge Management, Change Management
- Communications & Marketing: Communication Management, Multi-Channel Campaign Development, Marketing Materials, Media Outreach, Strategic Communications Planning
Overview
20
20
Digital Marketing & Content Strategist
10
10
Knowledge Management
10
10
Technical Communicator
25
25
Graphic Designer
Certification
- HubSpot Content Marketing Certification - In
Progress (February 2026)
Software
SharePoint
HTML
Microsoft Office Suite
Timeline
Graphic Designer/Technical Writer/Capture Manager
Public Sector Solutions Group (PS2G)
- Current
Freelance Web and Graphic Designer
Keligraphy The Collective
- Current
Lead Graphics Specialist/Technical Writer/Knowledge Management
Unites States Army G-3/5/7/QBE
Lead Graphics Specialist/Technical Writer/SharePoint
Unites States Army Enterprise Cloud Management Agency/QBE
SharePoint Administrator
Office of the Secretary of Defense/ATSI
Communications Strategist
United States Navy Technical Transfer Office/ATSI
Strategic Communications Planner/Digital and Social Media Manager
United States Army Chief Information Office/JANSON
Technical Content Writer/Knowledge Manager
United States Navy Office of Naval Research – Global/CBS
Bachelor of Arts - Journalism, Public Relations & Event Planning
Norfolk State University