Kelly A. Reilly
New York ,NY
Summary
Dynamic, quality-driven leader with extensive experience in men’s and women’s apparel, luxury accessories, children’s accessories, soft accessories, and lingerie. Recognized as a strategic thought partner, adept at collaborating across organizational levels to deliver innovative solutions that drive business transformation. Proven track record in global travel focused on product development, nurturing local talent, and optimizing factory sourcing. Core competencies include product development, brand development, process alignment, talent development, and change management.
Overview
2026
2026
years of professional experience
Work History
Product Development Lead, Handbags
Ulla Johnson
12.2022 - 09.2025
- Led day-to-day operations from initial concept through to production for handbag collections
- Created and maintained Bill of Materials (BOMs) for all styles, annual average: 40 Groups, 75 styles, 60 colors, 200 SKUS
- Procured development materials and ensured timely delivery
- Managed and organized sample material inventory across all factory partners
- Oversaw hardware development from concept through to execution
- Owned sourcing and counter-sourcing of all raw materials including leather, textiles, hardware, and trims
- Cultivated and leveraged strong relationships with top European tanneries and textile mills
- Ensured quality, innovation, and cost-efficiency in all material selections
- Developed and maintained the annual product development budget with full ownership
- Created and implemented a budget tracking tool with monthly reporting delivered to the COO
- Proactively identified and addressed areas of overspending to ensure budget adherence
- Built and maintained seasonal and special project calendars
- Consistently delivered against tight timelines for 6 show collections and 8 pre-season collections
- Collaborated closely with internal and freelance designers on all product launches
- Maintained brand aesthetic and design intent through detailed reviews of tech packs and prototypes
- Provided actionable, detailed feedback to sample rooms and factories from initial salpas through TOP samples
- Partnered with production teams on allocation strategies
- Expanded factory base to reduce tariff exposure and enhance margin performance
- Contributed to a 20 basis point improvement in overall margin profitability
Associate Vice President, Product Development- Casual Lingerie
VS & Co.
06.2021 - 07.2022
- Built alignment with Raw Materials, Design and Merchant partners on a strategic product plan to increase style productivity.
- Oversaw and implemented new development strategies for the two largest business units within the lingerie business: casual bras and panties. Realized $3B in annual sales, improved margins by 8% through strategic product allocation, cost engineering of core materials & trims and optimizing the development calendar to rely on boat deliveries.
Product Development Lead- Accessories for Tommy Hilfiger & Calvin Klein
PVH
12.2017 - 11.2019
- Drove development and production strategies for Tommy Hilfiger North America and Calvin Klein global accessories groups (five total brands). Managed nine individual development calendars across 16 product categories.
Divisional Vice President, Product Development for Women’s Handbags
COACH INC.
- Established and drove the operational strategies for the women’s retail and outlet handbag business from initial concept to commercialization. Extensive travel to China and Vietnam for product and business development.
- Generated $3M in savings on sample budgets and improved adoption rates by 15% through alignment with design, merchandising and materials partners.
- Created and implemented comprehensive restructure plans for global department.
Senior Director, Product Development for Women’s Handbags
COACH INC.
- Developed and mentored a global, multi-function team focused on all stages of innovation and development for 65% of the women’s handbag business.
- Directed execution of special projects and collaborations including Barbie, Disney, Snoopy, Bonnie Cashman relaunch, Pierre Le Tan, Saint James.
- Engaged with cross-functional teams on implementing 3D technology into the design, proto sample and presentation process.
Director, Sourcing & Product Development for Women’s Handbags
COACH INC.
- Assisted in the restructuring of the department to a multifunction product development organization by hiring and providing training for product development specialists, technical designers and engineers.
- Maintained a 97% on time delivery while achieving +12% margin growth.
- Launched 4 of the top selling handbag collections: Madison, Poppy, Hamptons, and Logo Classic.
Education
Bachelor of Arts (BA) - Textiles, Fashion Merchandising and Design
UNIVERSITY OF RHODE ISLAND
Skills
- Product driven
- Calendar adherence
- Critical thinking
- Budget management
- Problem solving
- Team Building
- Change Management
- Process Alignment
Accomplishments
- Built and fostered teams with diverse backgrounds and work experiences.
- Developed global team focused on innovation and development for 65% of the women’s handbag business.
- Oversaw the development of two global brands across seven distinct labels while addressing specific regional needs.
- Redefined the global corporate calendars for three companies
- Department lead for PLM implementation across four companies.
Personal Information
EXPERIENCE
01-2018
ADDITIONAL EXPERIENCE
- COACH INC. - Senior Manager, Sourcing and Product Development for Women’s Handbags
- International Sourcing Group, (Li & Fung) - Production Manager
- Accessory Network - Product Manager, Kids Division
- Polo Ralph Lauren, RLX - Senior Product Manager
- Lerner New York - Associate Product Development Manager
- Federated Product Development - Assistant Product Manager
PROFESSIONAL DEVELOPMENT
- Change Management Executive Program (Coach-Sponsored Program)
- Leadership Training Program, Center for Creative Leadership, Greensboro, NC
Timeline
Product Development Lead, Handbags
Ulla Johnson
12.2022 - 09.2025
Associate Vice President, Product Development- Casual Lingerie
VS & Co.
06.2021 - 07.2022
Product Development Lead- Accessories for Tommy Hilfiger & Calvin Klein
PVH
12.2017 - 11.2019
Divisional Vice President, Product Development for Women’s Handbags
COACH INC.
Senior Director, Product Development for Women’s Handbags
COACH INC.
Director, Sourcing & Product Development for Women’s Handbags
COACH INC.
Bachelor of Arts (BA) - Textiles, Fashion Merchandising and Design
UNIVERSITY OF RHODE ISLAND
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