Kelly Branch
Royal Oak,MI
Summary
Professional with robust background in directing and managing large-scale operations, consistently driving success through strategic planning and execution. Adept at implementing innovative solutions that enhance productivity and operational effectiveness. Known for fostering teamwork and adapting to evolving business needs, ensuring alignment with organizational goals.
Overview
24
24
years of professional experience
Work History
Director, Employee Experience
Ally Financial Inc.
01.2021 - 03.2025
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
- Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
- Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
- Strengthened internal controls by reviewing existing policies and procedures, ensuring compliance with regulatory requirements.
- Facilitated cross-functional collaboration for improved decision-making processes within the organization.
- Improved project efficiency with strategic planning, resource allocation, and time management practices.
- Implemented innovative solutions to solve complex problems, resulting in increased productivity and streamlined operations.
- Spearheaded innovative approaches to resource allocation and strategic planning.
- Negotiated favorable contracts with vendors for reduced costs and improved service quality.
- Evaluated employee performance objectively using established metrics, leading to fair compensation adjustments based on meritocracy principles.
- Leveraged data analytics insights for informed decision-making in critical areas such as sales forecasting, budgeting, or personnel management.
- Enhanced data-driven decision-making by implementing advanced analytics and reporting tools.
Director Marketing Innovation
Ally Financial Inc.
10.2011 - 01.2021
- Spearheaded innovative approaches to resource allocation and strategic planning.
- Negotiated favorable contracts with vendors for reduced costs and improved service quality.
- Secured key partnerships that contributed to the company''s overall growth strategy and market reach.
- Secured lucrative partnerships to expand market reach, negotiating favorable terms.
- Pioneered adoption of sustainable practices, leading to industry recognition and awards.
- Fostered culture of innovation, encouraging development of cutting-edge solutions.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Implemented innovative programs to increase employee loyalty and reduce turnover.
Vice President, International Database Marketing
Digitas
01.2006 - 10.2011
- Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
- Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
- Collaborated with senior management to develop strategic initiatives and long term goals.
- Managed financial planning and budgeting processes, ensuring fiscal responsibility and maximizing return on investments.
- Established a culture of continuous improvement, fostering innovation and driving sustainable growth across the organization.
- Leveraged technology to automate workflows and streamline processes, resulting in increased productivity and cost savings across the organization.
- Implemented advanced data analytics tools to drive data-driven decision-making across all levels of the organization, leading to better business outcomes.
- Increased company growth through collaboration with sales and marketing departments.
- Launched new products or services in various markets by conducting comprehensive market research studies and tailoring offerings based on customer needs analysis.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Represented organization at industry conferences and events.
- Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
- Devised and presented business plans and forecasts to board of directors.
Database Marketing Director
Grinblatt Marketing (owner)
01.2001 - 12.2005
- Increased revenue by leveraging predictive analytics tools for enhanced customer behavior insights.
- Managed end-to-end execution of direct mail programs to drive customer acquisition and retention efforts.
- Optimized email marketing campaigns through rigorous A/B testing and performance analysis.
- Championed innovative ideas that contributed to the overall success of various marketing campaigns, earning recognition among peers as a thought leader in the field of database marketing management.
- Collaborated with cross-functional teams to develop cohesive marketing strategies aligned with overall business objectives.
- Developed targeted marketing campaigns for optimal customer engagement and increased sales conversions.
- Enhanced database marketing strategies by implementing advanced data analysis techniques and segmentation.
- Monitored industry trends, staying abreast of emerging technologies in database-driven marketing practices to maintain a competitive edge.
- Improved customer targeting with advanced profiling, segmentation, and scoring methodologies.
- Trained junior staff members in database management best practices, fostering a culture of continuous learning within the team.
- Conducted thorough market research to identify new opportunities for customer acquisition and growth initiatives.
- Delivered impactful marketing presentations to senior leadership, communicating the value of database-driven initiatives in driving business growth.
- Led the implementation of CRM systems, streamlining operations and improving communication within the marketing team.
- Drove customer retention by developing targeted strategies based on customer lifecycle analysis and behavioral trends.
- Conducted market research to identify new opportunities and target markets.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
Education
BBA - Finance
University of Michigan
Ann Arbor, MISkills
- Relationship building
- Strategic planning
- Verbal and written communication
- Decision-making
- Creativity and innovation
- Contract negotiation
- Team leadership
Affiliations
- AdCraft
Timeline
Director, Employee Experience
Ally Financial Inc.
01.2021 - 03.2025
Director Marketing Innovation
Ally Financial Inc.
10.2011 - 01.2021
Vice President, International Database Marketing
Digitas
01.2006 - 10.2011
Database Marketing Director
Grinblatt Marketing (owner)
01.2001 - 12.2005
BBA - Finance
University of Michigan
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