Kelly Dodson
Jacksonville
Summary
Results-oriented Brand Manager and Sales Manager with expertise in brand strategy and partnership development. Increased market share through innovative promotional planning and effective communication. Enhanced team performance and expanded market reach by developing sales strategies and fostering client relationships. Leveraged coaching techniques to drive revenue growth and optimize operational processes.
Overview
24
24
years of professional experience
1
1
Certification
Work History
Area Sales Manager
Origami Sake / Snow Monkey
Jacksonville
09.2025 - 04.2026
- Launched 2 new brands in Florida market, expanding product offerings and increasing market presence.
- Led sales planning and account management, establishing new sales accounts and driving revenue growth.
- Developed sales forecasts and schedules aligned with productivity targets, ensuring resource optimization.
Brand Manager
Half Shell Vodka
Jacksonville
01.2024 - 07.2025
- Grew brand by 120% in first year through targeted marketing initiatives.
- Developed and implemented strategic brand plans, resulting in increased market share and revenue.
- Negotiated partnerships with influencers and complementary brands to enhance market reach.
Sales Consultant
Curio Wellness
Baltimore
06.2023 - 09.2023
- Developed sales strategies to meet market demands and client needs in cannabis/wellness industry.
- Enhanced profitability and built pipeline through multiple marketing channels and sales strategies.
- Collaborated with marketing teams to align promotional efforts with sales goals.
- Analyzed sales performance and service feedback to drive organizational and operational changes for greater profitability.
Bartender, K-J
Walt's Inn
Baltimore
01.2015 - 09.2023
- Managed bar area, designed cocktails and menu, handled inventory, ensured regulation compliance, and fostered customer relationships.
- Coordinated special events that increased customer engagement and profitability.
- Created seasonal drink specials tailored to customer preferences.
- Effectively multitasked within fast-paced environment.
Sales Representative
Charm City Beverage
Baltimore
09.2017 - 07.2023
- Converted 75% of prospected leads into contracted accounts.
- Managed portfolio of brands to achieve over 20% growth in designated territory.
- Accelerated sales through strategic brand-building events, expanding product portfolio.
Sales Representative
O'Berk Kols Containers
Baltimore
02.2017 - 08.2017
- Secured sales by delivering product demonstrations and utilizing persuasive communication to address client objections.
- Negotiated client contracts, ensuring compliance with company guidelines while meeting client needs.
- Collaborated with departments to facilitate timely order deliveries.
Advertising Account Executive
Hearst Media
Baltimore
04.2016 - 08.2016
- Showcased advertising portfolio to prospective customers, highlighting tailored solutions.
- Secured new business and valuable accounts through effective cold calling, networking, and referral management.
- Developed multi-channel strategies to achieve customer marketing goals.
Sales Representative
Kellogg's
Baltimore
07.2015 - 03.2016
- Reviewed services with existing customers to identify sales opportunities across 20-store territory.
- Prepared sales forecasts using historical data and market analysis to inform strategic decisions.
- Oversaw merchandisers to enhance productivity and ensure service quality.
Sales Consultant
Breakthru Beverage
Baltimore
09.2002 - 12.2014
- Managed a portfolio of 75 accounts and $200+ in sales a month.
- Advised businesses on product and service offerings, facilitating informed purchasing decisions.
- Drafted and processed sales contracts for secured orders, ensuring timely fulfillment.
- Developed and executed brand-building events to enhance product visibility and market reach.
Education
BBA - Marketing
Hofstra University
Hempstead, NY05-2001
Skills
- Territory and account management
- Revenue growth strategies
- Brand management
- Marketing strategy development
- Sales forecasting techniques
- Business development and planning
- Analytical skills
- Market and competitive analysis
Certification
Certified Beverage Professional
Accomplishments
- Received Full-Athletic Scholarship
Timeline
Area Sales Manager
Origami Sake / Snow Monkey
09.2025 - 04.2026
Brand Manager
Half Shell Vodka
01.2024 - 07.2025
Sales Consultant
Curio Wellness
06.2023 - 09.2023
Sales Representative
Charm City Beverage
09.2017 - 07.2023
Sales Representative
O'Berk Kols Containers
02.2017 - 08.2017
Advertising Account Executive
Hearst Media
04.2016 - 08.2016
Sales Representative
Kellogg's
07.2015 - 03.2016
Bartender, K-J
Walt's Inn
01.2015 - 09.2023
Sales Consultant
Breakthru Beverage
09.2002 - 12.2014
BBA - Marketing
Hofstra University