KELLY GAMBLE
Newport Beach,CA
Summary
Experiential marketing leader specializing in high-impact brand activations, retail partnerships, and wholesale growth. Former co-founder of a nationally distributed activewear brand with expertise in experiential strategy, community building, and revenue-driving partnerships.
Overview
13
13
years of professional experience
Work History
Founder
SETU Marketing & Sales Consultancy
01.2024 - Current
- Lead experiential marketing and brand activations for wellness and lifestyle brands.
- Develop pop-ups and events to drive awareness and customer acquisition.
- Manage full event lifecycle: creative, budgeting, vendors, logistics, ROI.
- Cold call and develop wholesale accounts to generate new business.
- Advise founders on brand positioning and go-to-market strategy.
Co-Founder
ThomasKelly Activewear
01.2013 - 01.2017
- Co-founded and scaled nationally distributed activewear brand carried by Equinox, The Bar Method, Aligned Pilates, and boutique studios.
- Built experiential marketing strategy through studio partnerships and retail activations.
- Increased online sales by 30% through integrated marketing initiatives.
- Developed wholesale accounts across fitness studios and retail partners.
- Led DTC and wholesale marketing strategy and customer engagement.
Education
Bachelor of Arts - undefined
Boston University
Skills
- Experiential Marketing
- Event Strategy
- Partnerships
- Wholesale Development
- Pop-Ups
- Influencer Engagement
- Sales Growth
- Brand Storytelling
Timeline
Founder
SETU Marketing & Sales Consultancy
01.2024 - Current
Co-Founder
ThomasKelly Activewear
01.2013 - 01.2017
Bachelor of Arts - undefined
Boston University