Summary
Overview
Work History
Education
Skills
Timeline
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Kelly Hayes

Kelly Hayes

Summary

Seasoned Learning & Development leader with over 17 years of experience in the field, having served as an Instructional Designer, eLearning Developer, Learning Consultant and Instructional Design Manager. Extensive experience designing, developing and managing instructor-led, blended & elearning courses and curriculum across many industries. Extensive experience leading project teams through the ADDIE lifecycle from scoping and analysis to launch. Expert skills in Articulate 360 and most authoring and design tools.

Overview

19
19
years of professional experience

Work History

Instructional Design Consultant

ELB Learning
09.2023 - Current
  • Designed and develop elearning and blended training for clients in a variety of industries including healthcare, retail. ecommerce, communications, and finance.
  • Projects vary in scope and include new course design and maintenance and re-release of existing courses.
  • Consulted clients on best practices in adult learning and design and development as well as LMS implementation and evaluation.
  • Clients include Amazon, Uber, T-Mobile, Intuit, Tailored Brands and Montefiore.

Instructional Design Manager

Reyes Beverage Group
04.2023 - 09.2023
  • Oversaw and led the planning, scoping and creation of ILT, blended and elearning programs around leadership development, safety and compliance, beer and spirits knowledge, and sales of all RBG products.
  • Acted as strategic leader and ensured team of instructional designer(s) conducted comprehensive needs assessments, gap analyses, and provided recommendations for trainings that fulfilled the needs and objectives of the company.
  • Mentored and developed team of Instructional Designers on ADDIE methodology, elearning development and graphic design skill development.
  • Identified and assessed future and current organizational learning needs by building partnerships and gathering input from key organizational stakeholders.
  • Contributed to the overall success of the Training Team by implementing ways to continuously improve the learning process.
  • Managed team of direct report(s) to enhance professional and leadership development and ensured continuous improvement within the department.

Manager, Instructional Design

VillageMD
01.2021 - 04.2023
  • Designed, developed and maintained online courses and blended learning programs for role-based curriculum (for primary care physicians, clinical support staff and other roles).
  • Led project team and SMEs through ADDIE process, from analysis through to implementation for training including courses on accurate clinical documentation in the EMR (Athena), proper process and handoffs for Annual Wellness Visits, clinical protocols and/or diagnosis and treatment of chronic conditions, Risk Acuity, Coding and Documentation, Direct Contracting Entities, and specific model and philosophies (ie, Value Based Care).
  • Consulted and collaborated on refining and enhancing processes and standards for delivery of education to providers and clinical staff.
  • Consulted and collaborated on determining criteria used to evaluate learner's performance and develop assessment instruments.
  • Consulted providers and trainers on instructional design best practices and provided assistance designing and redesigning PPT and other materials for use in webinars or educational sessions.
  • Mentored and provided guidance to team members on video editing in Camtasia, elearning development in Articulate 360, job aid and infographic creation, and various other aspects of design and development.

Instructional Designer

College of American Pathologists
12.2013 - 12.2020
  • Planned, designed, and developed a wide variety of online, instructor-led and blended educational programs and activities for CAP members, primarily pathologists and laboratory staff
  • Served as Lead Instructional Designer/ Integrated Project Lead on several educational programs and courses, managing subject matter experts and internal project team from needs analysis to design and development through to delivery
  • Programs I served as Lead on included: A blended Multidisciplinary Breast Pathology (MBP) program which consisted of seven online courses, a 2-day live workshop, cognitive and practical assessments
  • Patient Safety elearning required for pathologists to maintain their MOC certification
  • Several online activities and assessments for Anatomical Pathology programs including Nongynecological (NGC) Online Microlearning Research Report and Methodology Several interactive videos for various online courses
  • Other projects included the design and development of numerous elearning courses on pulmonary and Laboratory Medical Director (LMD), among other topics
  • Utilized software including Articulate Storyline to create fresh, modern, instructionally sound, interactive and engaging activities.

Instructional Designer

SweetRush Inc.
04.2013 - 12.2017
  • Created high-level design (HLD) & detailed design documents (DDDs) and storyboards for a variety of projects, both elearning and ILT, with clients in many industries
  • Major projects included several online digital/programmatic advertising courses for Amazon, several online regenerative medicine courses for Mayo Clinic, online courses for a large nursing organization, online courses on programmatic and search advertising for Amazon, an instructor-led course for Mars Inc., online courses for Bona, an instructor-led training for a major winery in Napa, CA, several online courses for Ellie Mae, several online courses for insurance company Horace Mann, and 4 day instructor-led sales training for Chubb/Combined Insurance
  • Interfaced with subject matter experts to analyze needs before designing and developing content, collected input/feedback for revisions and saw courses through to completion.

Senior Instructional Designer

BMO Harris Bank
02.2012 - 09.2013
  • Designed and developed several eLearning modules, introducing new web applications to Commercial Lending employees
  • Gathered information and input from SMEs on each application to plan and draft content; collect SME feedback on drafts in order to revise and finalize content
  • Drafted storyboards in MS PowerPoint, developed modules in Captivate 5.5 and leveraged SnagIt for screen captures, scrubbing and editing
  • Worked closely with fellow designers, project managers, SMEs, stakeholders and development team members
  • Conducted User Acceptance Testing and incorporated UAT feedback in finalized modules.

Instructional Designer

Answers Media
08.2012 - 12.2012
  • Wrote and designed user manuals and guides for web-based health products, AgeGauge and WellRight
  • Wrote and designed other ad hoc instructional guides, job aides and documents to help sales and marketing teams with customizing health products for specific clients
  • Planned online versions of guides for AgeGauge and WellRight for later development.

Instructional Designer

PepsiCo
01.2011 - 12.2012
  • Wrote and designed syllabus, participant workbook and PowerPoint ILT content for NEBOSH International Certificate for Occupational Health and Safety course
  • Created syllabus, participant workbook, job aides, QRCs and other instructional content for TEST Drive Train the Trainer Certification Course being piloted in Greece and Serbia (educating PepsiCo drivers on safe driving policy)
  • Incorporated PepsiCo branding, graphics and messaging.

Senior Copywriter

American Society For Clinical Pathology (ASCP)
06.2011 - 11.2011
  • Wrote copy for new ASCP website as well as a wide range of online marketing projects, including mobile, social, and emails
  • Used Google Analytics from previous site to strategize design, layout, navigation, and content of new website
  • Incorporated brand messaging and positioning into new copy to drive membership
  • Wrote, scheduled and managed social media content (Twitter and Facebook) via Hootsuite
  • Interacted and collaborated with SMEs to gather information and strategize content development for website and various marketing projects.

Content Developer

Cognitive Arts (NIIT Corp.)
08.2010 - 06.2011
  • Produced instructional content for a variety of internal training and courses for clients across all industries, including many Fortune 500 companies
  • Included content for Instructor-led Training and/or Computer and Web-Based Training (CBT/WBT) among other formats, primarily e-learning
  • Projects included: Bank of America web-based training to educate associates on a web-based system created to store, track and communicate about Debt Issuance documentation and Trades
  • (Lectora and Captivate)
  • Allstate Business Insurance instructor-led courses, including Business Auto Insurance, to educate agents on guidelines for selling business insurance
  • (PowerPoint and Word)
  • Kraft Foods online courses to educate Marketing associates about new guidelines for marketing to children
  • (In-house software called Springbok).

Learning & Talent Consultant

HCSC (Blue Cross Blue Shield IL, TX, NM, OK)
08.2009 - 05.2010
  • Talent Management/Leadership Development/Learning Project Lead for pilot leadership development program, Rising Stars
  • Wrote 2010 leadership development/talent management proposal for division
  • Team member on several talent management projects including annual performance reviews
  • Helped design & develop several employee webinars and trainings for enterprise and division
  • Communications/Change Management Communications lead on annual employee engagement survey
  • Created communication plans for a number of customer service programs and projects in Subscriber Services Division (SSD)
  • Wrote scripts for call center service rep campaigns and all project communications to customer advocates
  • Developed and delivered memos, newsletters, blogs, videos, website content, proposals, reports
  • Helped plan and manage large scale inter-divisional meetings and events
  • Wrote, edited and delivered Inter Plan Program Committee (IPPC) quarterly report.

Staff Reporter

NewCitySkyline
05.2007 - 11.2007
  • Served as first full-time reporter for start-up online architecture/construction publication
  • Researched leads and conducted interviews with architects, developers and other sources in architecture and real estate industry
  • Wrote 5+ features and 15+ short updates per week.

Research Editor

Bacon's Information (now Cision Inc.)
05.2006 - 05.2007
  • Role was in newspaper department of media research company
  • Primary responsibilities included writing and editing media profiles for media outlets throughout U.S
  • Conducted phone interviews with media contacts to provide detailed information for clients in PR & advertising
  • Awarded “Star of the Month” for high production and performance in December 2006.

Sales & Marketing Assistant & Web Content Writer

Hoyt Publishing & The In-Store Marketing Institute
01.2005 - 08.2005
  • Wrote articles on current in-store marketing trends and campaigns for In-Store Marketing Institute website, P-O-P Times magazine and assisted with tasks related to content in Home Décor Buyer and P-O-P Design magazines
  • Created ad plaques for ad sales presentations
  • Assisted sales representatives with writing and editing letters to clients or potential clients.

Education

Bachelor of Arts in English -

University of Iowa
05.2004

Bachelor of Arts in Psychology -

University of Iowa
05.2004

Skills

  • General / Project Management & File Sharing - Microsoft Office, Microsoft 365 Suite, MS Teams, Google Suite, Smartsheet, Hive, Asana, Box, Dropbox
  • Elearning Authoring Tools - Articulate 360 (Rise and Storyline), Lectora (all versions), Adobe Captivate (all versions), Evolve
  • Animation Software - Vyond
  • Graphic Design & Video Editing Tools - Techsmith SnagIt & Camtasia, Adobe Creative Suite (Photoshop, InDesign, Illustrator), Canva, Figma
  • AI Design / Voiceover Tools - Murf AI, WellSaid Labs, Synthesia, ChatGPT
  • Evaluation / Survey Tools - Survey Monkey, Microsoft Forms
  • Learning Management Systems - Cornerstone, Totara, CE City, Docebo, Moodle

Timeline

Instructional Design Consultant

ELB Learning
09.2023 - Current

Instructional Design Manager

Reyes Beverage Group
04.2023 - 09.2023

Manager, Instructional Design

VillageMD
01.2021 - 04.2023

Instructional Designer

College of American Pathologists
12.2013 - 12.2020

Instructional Designer

SweetRush Inc.
04.2013 - 12.2017

Instructional Designer

Answers Media
08.2012 - 12.2012

Senior Instructional Designer

BMO Harris Bank
02.2012 - 09.2013

Senior Copywriter

American Society For Clinical Pathology (ASCP)
06.2011 - 11.2011

Instructional Designer

PepsiCo
01.2011 - 12.2012

Content Developer

Cognitive Arts (NIIT Corp.)
08.2010 - 06.2011

Learning & Talent Consultant

HCSC (Blue Cross Blue Shield IL, TX, NM, OK)
08.2009 - 05.2010

Staff Reporter

NewCitySkyline
05.2007 - 11.2007

Research Editor

Bacon's Information (now Cision Inc.)
05.2006 - 05.2007

Sales & Marketing Assistant & Web Content Writer

Hoyt Publishing & The In-Store Marketing Institute
01.2005 - 08.2005

Bachelor of Arts in English -

University of Iowa

Bachelor of Arts in Psychology -

University of Iowa

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Kelly Hayes