Kelly Lassiter
Bradenton,FL
Summary
Results-driven Sales and Brand Leader with over 12 years of experience driving multimillion-dollar growth, managing client accounts, and delivering complex projects from concept to completion. Expertise in sales strategy, design consulting, and customer relationship management. Recognized for surpassing revenue targets, coordinating large-scale projects, and fostering long-term partnerships. Skilled in high-level administrative support, scheduling, and correspondence management, with a proven track record of streamlining operations and handling sensitive information with discretion. Adept at order entry, data management, and process optimization to ensure accuracy, efficiency, and seamless client experiences.
Overview
16
16
years of professional experience
Work History
Sales & Design Consultant
KorKat, Inc. LLC
01.2024 - 08.2025
- Spearheaded sales, design, and project management for large-scale spaces, serving as the primary point of contact for clients from concept through installation.
- Designed customized solutions that aligned with client needs, budgets, and community goals, ensuring functional and aesthetically impactful spaces.
- Managed a high volume of accounts, balancing new business development with relationship management to drive sustained growth.
- Partnered with diverse client segments to coordinate timelines, budgets, and deliverables.
- Secured and grew several large accounts, strengthening company visibility and profitability.
Business Owner
Dynasty Elite Allstar Cheerleading, Evo Training Center
05.2009 - 04.2024
- Managed aspects of the business, including budgeting, marketing, and customer relations, resulting in sustained growth and loyal member retention.
- Designed and implemented youth training programs that fostered skill growth, teamwork, and character building.
- Coordinated events, competitions, and showcases, strengthening family engagement and program visibility.
- Cultivated a positive and collaborative environment that encouraged discipline, teamwork, and personal confidence in young athletes.
Senior Regional Sales Director
Rebel Athletic
01.2014 - 03.2022
- Directed a high-performing sales team, providing coaching and support that consistently drove revenue growth.
- Surpassed individual and team sales goals while managing multimillion-dollar pipelines.
- Secured and retained hundreds of client accounts, strengthening long-term partnerships.
- Forecasted sales, created strategies, and established processes that aligned with company-wide growth goals.
- Chaired company culture committee (VP → President), implementing initiatives that improved employee engagement.
National Sales Director & Account Manager
Star Athletica
01.2012 - 01.2013
- Drove new client acquisition through prospecting and relationship-building.
- Consistently met sales quotas and contributed to regional market growth.
Sales Representative
Sillsport
01.2010 - 01.2012
- Oversaw national accounts and executed strategies to expand client portfolio.
- Strengthened customer loyalty through responsive communication and tailored solutions.
Education
Bachelor of Arts - Journalism & Mass Communication (PR Concentration)
University of Memphis
Skills
o Sales Strategy & Business Development
o Administrative Support
o Order Entry & Data Management
o Project Coordination & Scheduling
o Client Relationship Management
o Contract Negotiation & Account Management
o Cross-Functional Team Collaboration
o CRM & ERP Systems
o Reporting & Documentation
o Customer Experience Enhancement
o Communication & Presentation Skills
Timeline
Sales & Design Consultant
KorKat, Inc. LLC
01.2024 - 08.2025
Senior Regional Sales Director
Rebel Athletic
01.2014 - 03.2022
National Sales Director & Account Manager
Star Athletica
01.2012 - 01.2013
Sales Representative
Sillsport
01.2010 - 01.2012
Business Owner
Dynasty Elite Allstar Cheerleading, Evo Training Center
05.2009 - 04.2024
Bachelor of Arts - Journalism & Mass Communication (PR Concentration)
University of Memphis
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