KELLY L. GEDINSKY
New York,USA
Summary
Results-driven business leader prepared for high-impact executive role. Known for leveraging extensive experience to foster team collaboration and guide companies toward strategic goals. Recognized for adaptability and strong results orientation in dynamic environments. Expertise in leadership, strategic planning, and operational oversight.
Knowledgeable in all elements of retail leasing from High Profile Landlord leasing to Luxury Tenant representation, with proven track record in driving organizational growth and enhancing operational efficiency. Successfully led cross-functional teams to execute strategic initiatives, resulting in significant business advancements. Demonstrated leadership and strategic planning skills to align corporate vision with actionable objectives.
Highly passionate for motivating focused teams toward goal attainment. Known for adhering to high ethical standards and embracing new challenges. Expertise in networking, contracts and negotiations and forecasting.
Overview
19
19
years of professional experience
Work History
Executive Vice President
RETAIL BY MONA
New York, NY
01.2023 - Current
- Recruited by the firm to add to the Landlord representation side of the portfolio, separate from the primary Landlord investor.
- Elevated marketing collateral, changed the structure of email marketing campaigns for higher quality and luxury branding.
- Implemented and executive Landlord agency process, to help maintain and keep Landlord clients stratified.
- Mentored several junior brokers with best in class strategy to canvas for Landlord and Tenant agency work.
- Completed several deals on spaces that had been vacant for years.
Vice President
SCG Retail
New York, NY
01.2019 - 01.2022
- Recruited into the company to elevate the Landlord representation side of the company.
- Transformed all company collateral for new business pitches and branding.
- Introduced effective marketing strategies via email, advertising and social media.
- Streamlined street canvassing techniques and comparison analysis data collection.
- Served as the Manhattan real estate selection person for Everytable which is seeking to open up to 35 locations by the end of 2023.
Senior Director
Winick Realty Group
New York, NY
01.2007 - 01.2019
- Brokered over 750,000 square feet of retail space representing both Landlords and Tenants.
- Assisted Winick Realty Group with re-inventing company techniques such as modifications to street mapping system, Tenant tour techniques, Landlord pitches, ESRI targets, company branding, Tenant database system, procuring new Talent and new broker training.
- Focused on Landlord representation primarily on high profile, luxury, new construction and flagship projects.
- Consistently utilized in lease negotiation on behalf of both Landlords and Tenants to ensure deal completion, renewals and/or dispositions.
- Uniquely qualified to provide retail construction consultation in a redevelopment capacity for retail configuration as well as in an advisory capacity for new construction. Has specific knowledge of building systems, zoning codes, and use group comprehension.
- Provided landlords with rent roll comparisons, retail income projections, property analysis based on comparables of interest, commission calculations and potential purchase price for retail asset or building.
- Explicit and comprehensive unique knowledge of retail LED advertizing design, construction and installation. Times Square “spectacular” sign knowledge is highly specialized and widely misunderstood.
- Specializes in Manhattan luxury markets with a focus on Times Square, the Plaza District/ Fifth Avenue, Columbus Circle, Madison Avenue, SoHo and the Meatpacking District.
- Expanded company retail customer base through targeting desired tenants for vacant space and representation; separate from personally created relationships.
- Elevated company/personal collateral for individual marketing of retail property through graphic aesthetic, design and messaging.
- Creates and designs efficient retail tenant site tours throughout New York City, as well as New Jersey, Long Island, Boston, Chicago, Philadelphia, Miami and London.
- Cultivated relationships with a multitude of luxury and sought-after brands and Landlords through years of marketing high profile, flagship retail space as well as through personal relationships.
- Established strong relationships with local, national and international retail brokers by actively representing national and international brands.
- Actively sought after by existing colleagues as an asset in bringing in new business and to manage accounts.
- Individually selected consistently to act as a company representative for national and international real estate conventions as well as to attend real estate panels, events and charity events (ex. MAPIC & various out of State ICSC’s).
- Served as the head of marketing for the Company from 2007-2008.
Education
Bachelor of Arts - English
University of Wisconsin, Madison
Madison, WISkills
- Highly proficient in Microsoft Office, Adobe Illustrator, Basecamp, Canva, Chat GPT, ACT, ESRI, Regis, CoStar, Loopnet, Spacer AI
- Leadership experience
- Customer care
- Organizational growth
- Strategic planning and execution
- Logical thinking capability
- Strategic partnerships
- Data-driven decision making
- Strategic planning
- Process improvements
SELECTED AWARDS AND RECOGNITION
CoStar Power Broker, Commercial Observer- “Top 20 to Watch”; “Top 30 Under 30”; Broker Team Spotlight., Real Estate Forum- “Top 40 under 40”, “Top Women to Watch”; “Tomorrow’s Leaders in NY”, “Top Women of Influence”., Sokol Media- “Top Women in Real Estate”, Chain Store Age- “Top 20 to Watch”, Real Estate Weekly –Deals & Dealmakers “Gedinsky Gets Her Groove”, New York Real Estate Journal “Women in Real Estate Spotlight”, Mann Report- Feature for “Unique Style And Substance” and for “Mastering the Art of Retail For Ground Up Construction”.
Timeline
Executive Vice President
RETAIL BY MONA
01.2023 - Current
Vice President
SCG Retail
01.2019 - 01.2022
Senior Director
Winick Realty Group
01.2007 - 01.2019
Bachelor of Arts - English
University of Wisconsin, Madison