Kelly McFarland

Design and lead equine-partnered, ground-based programs that foster personal growth and help clients cultivate self-awareness through experiential learning.

• Advanced certification as an Egoscue Practitioner with over 20 years of experience, specializing in posture alignment and corrective exercise to improve client mobility.
• Conduct in depth consultations using motivational interviewing to identify the root cause of client symptoms and dysfunctions.
• Assess client posture, gait, and movement mechanics in order to create customized corrective exercise programs based on the clients musculoskeletal imbalances and movement dysfunctions.
• Update weekly exercise prescription to progress client at appropriate pace.
• Demonstrate proper form and technique to prevent injury.
• Provide in person and virtual care.

• Empower clients to set SMART goals with customized action plans and regular follow-up sessions.
• Co-facilitated coach training courses.
• Progress clients by addressing limiting beliefs, reframing negative thought patterns, and fostering a growth mindset.
• Promote work-life balance for clients through tailored strategies focusing on time management, stress reduction, and self-care practices.
• Coach and Consult with clients experiencing chronic pain and physical limitations, empowering them to make sustainable lifestyle changes.

• Developed and maintained strong relationships with clients, healthcare practitioners and the community resulting in repeat business and referrals.
• Mentored staff members on best practices in customer service, exercise protocols and communication techniques, which led to increased client retention and sales.
• Trained and motivated employees to perform daily business functions.
• Implemented marketing strategies to increase brand awareness and attract new customers.
• Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
• Saw 12 clients per week while operating as clinic director.

• Collaborated with executive leadership on strategic planning efforts aimed at long-term growth and sustainability of the clinic facility.
• Boosted clinic''s reputation, establishing relationships with local healthcare providers and organizations.
• Streamlined clinic operations for increased efficiency.
• Developed and implemented patient care protocols to enhance service delivery and satisfaction.
• Facilitated regular staff meetings for effective communication, continuous learning, problem-solving, goal-setting, and progress monitoring.
• Saw 25 clients per week while also managing therapy operations.