Kelly Reid
Hampstead,MD
Summary
Strengths include: -Motivated and passionate sales and business development professional with 20+ years of field sales experience -Operates with Excellence, self-directed and confident leader. Manage changing day-to-day dynamics of a fast paced, complex business landscape -Internal Selling and Joint Business Planning. -Collaborates effectively, thinks strategically and listens to understand Results-driven Key Account Manager combining cross-functional competencies in sales forecasting and analysis, sell-in and sell-thru strategies, design and production. Expertise includes creating brand awareness, analyzing data and and implementing projects to positively impact organizational goals. Proficient in identifying challenging areas and achieving corrective measures. Recognized by executive management as a dependable leader that contributes as a team player, coach and develop colleagues and interface with professionals on all levels.
Overview
24
24
years of professional experience
Work History
Senior Key Account Manager
Henkel
Maryland, United States
03.2021 - Current
- Drive successful performance in a multi-million dollar market, while also leading a sales team to surpass individual sales targets.
- Target and open new salons and schools in each region, achieving new customer goals of $320,000.
- Effectively manage, coach, and mentor territory development managers to achieve optimal business outcomes in their respective territories.
- Ensure accurate and timely reporting of monthly sales data to support territory distributor's objectives.
- Develop business plans for independent distributors and organize quarterly meetings with distributor leadership to showcase progress on previous quarter's objectives and celebrate annual accomplishments.
- Manage and oversee expense budgets to align with the SME plan territory.
- Attend quarterly GTM meetings with Henkel leadership and present Competitive Analysis of the industry.
- Lead monthly meetings with Sales Managers and Education Managers to strategize and create tailored promotional campaigns for independent distributors, ensuring a competitive edge in the market.
- Mentor and coach 50+ sales consultants, enhancing their industry knowledge and sales skills at Color University.
- Administering and monitoring the expense budgets in accordance with the SME plan.
- Participate in trade shows, conferences and other events to promote company products and services.
Key Account Manager
Henkel
Baltimore, Maryland
05.2017 - 03.2021
- Responsible for achieving annual distributor business plans and providing regular analysis on assigned distributor partners
- Work closely with National Sales Manager for Independent channel on creating annual business plan, distributor specific promotional plan, salon target lists and co-managing distributor specific education plan
- Work in conjunction with National Sales Manager in leveraging and managing trade funds to achieve company plans and objectives
- Sell and deploy bi-monthly promotions, order forms and manage allocations and performance.
Regional Business Consultant
Bumble and bumble
MD and DE
07.2015 - 05.2017
- Deliver impeccable support and drive sales within 58 Salon Accounts and 11 Prestige Retailers locations and develop new business opportunities within the market
- Co-create 6-12 month business plans with salon and retail accounts to reach goals
- Facilitate in-salon/in-store education events and regional events
- Manage the Bumble.LIVE program and support sales through Bumble and bumble education.
Account Manager- Wella/Salon Division of Procter and Gamble
Procter & Gamble
Baltimore, Maryland
12.2007 - 06.2015
- Introduce Salon Professionals to our amazing brands and partnership with Wella, Sebastian and Nioxin
- Create Joint Business Plans and Joint Value Creations with Key Accts
- Map out 6-12 months of promotions, education plans, goal setting as well as create customized client events
- Distributor Partner Lead- Collaborate with distributor partners to assist with introduction to new salons and stylists in the MD market.
Account Manager
Wella/Salon Division of Procter and Gamble
10.2004 - 11.2007
- Introduce Salon Professionals to our amazing brands and partnership with Wella, Sebastian and Nioxin
- Create Joint Business Plans and Joint Value Creations with Key Accts
- Map out 6-12 months of promotions, education plans, goal setting as well as create customized client events
- Prospect and close new business in the MD market.
Sales Representative
Rudolph's Office and Computer Supply, Inc
02.2002 - 10.2004
- Worked for a local office supply and furniture company selling to Government Agencies, Schools, and local businesses.
Sales Representative
George Falter Wholesalers
09.2000 - 02.2002
- Sold products available in convenient stores, small groceries and local businesses.
Education
BA, Psychology -
Frostburg State University
01.1997
Skills
- Retail
- Consumer Products Selling
- Relationship Management
- Key Account Management
- Industry Expertise
- Needs analysis
- Account Retention
- Customer rapport
- Sales Lifecycle Management
- Client Relationship Building
- Proficient in excel, powerpoint, adobe, word and SAP
- Territory Management
- Sales Quota Achievement
- Business Development
- Cross-Functional Collaboration
- Sales tactics
- Lead Generation
- Business strategies
- Relationship selling
Accomplishments
- 2019- Schwarzkopf Professional and Alterna Haircare Sales Leader Award
- 2010- Wella Professional Trendsetter Award
Timeline
Senior Key Account Manager
Henkel
03.2021 - Current
Key Account Manager
Henkel
05.2017 - 03.2021
Regional Business Consultant
Bumble and bumble
07.2015 - 05.2017
Account Manager- Wella/Salon Division of Procter and Gamble
Procter & Gamble
12.2007 - 06.2015
Account Manager
Wella/Salon Division of Procter and Gamble
10.2004 - 11.2007
Sales Representative
Rudolph's Office and Computer Supply, Inc
02.2002 - 10.2004
Sales Representative
George Falter Wholesalers
09.2000 - 02.2002
BA, Psychology -
Frostburg State University
Similar Profiles
Dennis JonesDennis Jones
ELECTRICALLY QUALIFIED MAINTENANCE ENGINEER at HENKELELECTRICALLY QUALIFIED MAINTENANCE ENGINEER at HENKEL
Michaela ImreMichaela Imre
Manager Customer Excellence at HenkelManager Customer Excellence at Henkel
Nikolina OelschlaegelNikolina Oelschlaegel
Process Manager ITSM at HenkelProcess Manager ITSM at Henkel
Aya KalouAya Kalou
Head of R&D HCB (Henkel Consumer Goods) in GCC at HenkelHead of R&D HCB (Henkel Consumer Goods) in GCC at Henkel
Carter StrohmanCarter Strohman
Grill Cook at Jersey MikesGrill Cook at Jersey Mikes