Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Generic

Kelly Schnorrbusch

Union

Summary

Accomplished sales leader with extensive experience in customer relationship management and problem-solving. Adept at establishing new business accounts and enhancing team performance, leading to significant revenue increases and improved client satisfaction across diverse markets.

Overview

12
12
years of professional experience

Work History

Regional Director of Sales and Marketing

RRI West Management, Inc
New Albany
01.2024 - 01.2026
  • Collaborated with senior management to develop and implement strategic planning initiatives.
  • Reviewed and optimized rate strategies and tools, offering actionable suggestions to enhance revenue potential.
  • Established new business accounts, managing prospecting, creation, and maintenance for up to 14 Red Roof hotels across five regions.
  • Coached hotel managers and teams to meet and exceed individual sales-related goals.
  • Handled RFP submissions and group requests efficiently.

Area Director of Sales

RRI West Management LLC
New Albany
08.2020 - 12.2023
  • Conducted in-person sales visits at hotels for team coaching and exploring local prospects.
  • Prospected hotel-provided leads and prepared communications for new accounts.
  • Submitted RFP responses promptly to meet deadlines.
  • Communicated approved pricing increases to clients upon General Manager's approval.

Director of Sales

RRI West Management, LLC
Secaucus
01.2014 - 08.2020
  • Developed annual Sales and Marketing plan, boosting hotel's market presence.
  • Conducted local sales visits and cold calls, resulting in new business opportunities.
  • Maintained Salesforce CRM database, ensuring accurate tracking of all sales activities.
  • Performed quarterly and annual year-over-year revenue reporting and analysis.
  • Trained new Property and Area Directors of Sales on standard operating procedures and best practices.
  • Assisted with Open House efforts post-renovation to promote hotel offerings.

Education

Bachelor of Arts - Communications

Kean University
Union, NJ
01-2002

Skills

  • Revenue management
  • Business development
  • Customer relationship management
  • Strategic planning
  • Operations management
  • Problem solving
  • Adaptability
  • Relationship building

Affiliations

Member/Ambassador, Meadowlands Live! Convention and Visitor's Bureau - Lyndhurst, NJ (2016-2025)

Timeline

Regional Director of Sales and Marketing

RRI West Management, Inc
01.2024 - 01.2026

Area Director of Sales

RRI West Management LLC
08.2020 - 12.2023

Director of Sales

RRI West Management, LLC
01.2014 - 08.2020

Bachelor of Arts - Communications

Kean University

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Kelly Schnorrbusch