Kelly Taney
Cincinnati,OH
Summary
Results-driven marketing leader with a proven track record in crafting and executing strategic marketing initiatives that drive business growth. Known for analytical thinking and meticulous attention to detail, combined with exceptional written and verbal communication skills. Adept at leading teams to uncover innovative solutions that enhance performance and achieve measurable results. Career-focused on leveraging expertise to elevate brand visibility and foster sustainable growth.
Overview
13
13
years of professional experience
Work History
Senior Marketing Manager, Oncology
Cardinal Health
Cincinnati, Ohio
11.2018 - Current
- Company Overview: A Fortune #14 healthcare products and services company
- Led marketing strategies and implementation for U.S. community-based oncology and urology physician practices.
- Directed promotional launch for Navista, oncology practice alliance.
- Directed naming and trademark strategy while coordinating process execution.
- Spearheaded digital marketing and lead generation strategies to enhance full-funnel engagement.
- Conducted lead generation and awareness initiatives across multiple channels, involving paid industry media.
- Developed and implemented tradeshow strategies for more than 10 events annually in partnership with sales teams.
- Conducted customer segmentation research activation project and competitive market study.
- Work with communications to create engaging thought leadership content via newsletters and promotional materials.
- Supervised Marketing Manager and directed marketing plans for technology solutions across all therapeutic areas.
- Developed and directed annual marketing strategies for top-priority specialty therapeutic area.
- Tracked ROI and performance metrics for campaigns, events, and marketing strategies.
Senior Marketing Manager, Enterprise Marketing
Cardinal Health
Dublin, USA
05.2015 - 10.2018
- Company Overview: A Fortune #14 healthcare products and services company
- Transformed longstanding perceptions of health system executives.
- Developed strategic marketing initiatives for health systems.
- Developed an initial enterprise value proposition for health system clients targeted at C-level executives.
- Developed innovative strategies for content and digital marketing.
- Directed collaborative teams from various business units to create cohesive marketing strategies.
- Led and crafted various integrated communications campaigns to transform customer perceptions.
- Recognized as a top expert for customer presentation contributions by the executive selling team.
- Analyzed customer insights through detailed market research.
- Led development of an innovative cross-business unit, cross-functional approach to harness shared customer insights.
- Developed internal knowledge management portal for 400+ marketers.
- Directed senior marketers to create an enterprise brand experience training for over 1,000 field sales representatives at a national meeting.
- A Fortune #14 healthcare products and services company
Marketing Consultant, Medical Analytics Solutions
Cardinal Health
Dublin, USA
06.2014 - 05.2015
- Company Overview: A Fortune #14 healthcare products and services company
- Managed development of new-to-the-market analytics solution for strategic customers enabling spend visibility, optimization and partnership opportunities with a potential incremental gross profit of ~$15M
- Managed program pilot inclusive of 7 strategic account executives and their accounts
- Established and implemented the launch strategy for internal/external training and marketing materials
- Traveled on-site to present solution to strategic customers and identify customized savings opportunities
- Launched new, innovative cross-referencing tool successfully across Medical segment
- Provided support for management of pilot, developing training materials and curriculum for multiple stakeholder groups
- Demonstrated improved foundational leadership capabilities by supporting 80-person Data & Analytics team
- Curated development/training opportunities, improved team culture, and organized talent assessment and VOE monthly pulse survey
- A Fortune #14 healthcare products and services company
Marketing EMERGE Accelerated Professional Development program participant
Cardinal Health
Dublin, USA
07.2012 - 05.2015
- Company Overview: A Fortune #14 healthcare products and services company
- 3-year development program for high potential marketers with specialized leadership training and curriculum
- A Fortune #14 healthcare products and services company
Product Marketing Senior Analyst, Private Brand Product Management
Cardinal Health
Dublin, USA
06.2013 - 06.2014
- Company Overview: A Fortune #14 healthcare products and services company
- Executed innovative marketing plans to drive financial results for the Laboratory products private brand portfolio
- Directed project to rationalize portfolio/drive private label product penetration yielding an incremental gain > $1M
- Successfully launched several private label product lines and delivered on-time results
- Drove cross-functional teamwork on product launches to ensure all quality, regulatory, legal, inventory, product data and product packaging standards were met and carried out to enable commercialization
- Supported 120 field reps with product training and sales tools
- Established tracking process for cross-functional team to achieve and streamline 20+ product launch projects
- Worked in collaboration with broader Marketing team to improve product pipeline and identify gaps in the private brand portfolio through competitive research, gap analysis and market analysis
- A Fortune #14 healthcare products and services company
Communications Business Partner Senior Analyst, Marketing Communications
Cardinal Health
Dublin, USA
07.2012 - 06.2013
- Company Overview: A Fortune #14 healthcare products and services company
- Developed and implemented internal and external communications, marketing collateral and campaigns
- Responsible for content management and timely execution of weekly e-newsletter distributed to 2,800 retail pharmacy customers
- Drove consistent messaging and brand standards across all channels of communication for company-wide uniformity
- Created comprehensive and cohesive customer facing 'solutions guidebook' for annual tradeshow, including more than 30 solutions
- Distributed to more than 2,000 customer attendees
- Directed project with video production agency to produce, storyboard and script 20 customer facing solution videos
- Managed detailed communication plan and strategy to convert customers to new ordering system using email, direct mail and other communication channels
- A Fortune #14 healthcare products and services company
Education
MBA -
University of Cincinnati
Cincinnati, OH01.2019
BS - Marketing
The Ohio State University
Columbus, OH06.2012
European Union, European Business Environment and Marketing to Europe
Audencia Nantes School of Management
Nantes, France06.2010
Skills
- Customer segmentation
- Cross-functional collaboration
- Digital advertising
- Multi-channel marketing experience
- Content strategy
- Strategic planning
- Sales enablement
Community And Professional Involvement
- Women's Initiative Network, Mentor and mentee
- Executive Communications Training, 2021, Completed personalized 8-hour executive communications training.
- Collaboration Award, 2021, Awarded for work on successful NavistaTM TS launch.
- Marketing Excellence Award, 2016, Awarded for work on Spend Essentials analytics platform launch.
- Marketing Corporate Executive Board, American Marketing Association, Member
- Pragmatic Marketing Training, Completed Foundations, Focus and Build Courses for Product Management.
- LifeTown Jr. Advisory Board, 09/01/13, 08/31/16
- Big Brothers Big Sisters of Columbus, 10/01/13, 05/31/14
- Alpha Kappa Psi Professional Business Fraternity, 01/01/10, 06/30/12
Timeline
Senior Marketing Manager, Oncology
Cardinal Health
11.2018 - Current
Senior Marketing Manager, Enterprise Marketing
Cardinal Health
05.2015 - 10.2018
Marketing Consultant, Medical Analytics Solutions
Cardinal Health
06.2014 - 05.2015
Product Marketing Senior Analyst, Private Brand Product Management
Cardinal Health
06.2013 - 06.2014
Marketing EMERGE Accelerated Professional Development program participant
Cardinal Health
07.2012 - 05.2015
Communications Business Partner Senior Analyst, Marketing Communications
Cardinal Health
07.2012 - 06.2013
MBA -
University of Cincinnati
BS - Marketing
The Ohio State University
European Union, European Business Environment and Marketing to Europe
Audencia Nantes School of Management