Kelly Walsh
Philadelphia,PA
Summary
Energetic Sales Representative offering demonstrated success identifying prospects and converting leads into customers. Superior communication skills, understanding of client needs and sales closing rates. Recognized for creativity and resourcefulness in meeting and exceeding sales, revenue and profit goals.
Overview
9
9
years of professional experience
Work History
Territory Sales Representative (Bucks County)
Shangy's
02.2024 - Current
- Independently planned and executed weekly account visits and built strong relationships with buyers, managers and owners in key accounts including bars, restaurants, distributors, c-stores in Bucks County.
- Maintained and increased business in existing accounts through face to face visits and building trust with buyers
- sold in product from a large portfolio of craft beer, imports, ciders, other alcohol and NA products.
- sought out and successfully gained new clients through cold calling and following up with buyers in designated territory
- built strong relationship with brand partners such as brewery reps to work together to increase brand presence, consumer loyalty, educate buyers, set up demos and product tastings, and resolve any product trouble shooting that may occur
- maintained and increased brand presence in tap lines in key bar and restaurant accounts by fulfilling client needs, understanding what their consumers want, using POS such as bar signage, glassware, and setting up events to increase consumer awareness and loyalty
- Proactively negotiated profitable contracts for product lines and performed cold-calling to senior leadership to expand territory sales.
Territory Sales Representative (Grocery)
Muller, Inc
10.2023 - 02.2024
- Built and maintained strong relationships with managers, buyers and owners in key grocery retailers in Montgomery county such as Wegmans, Wholefoods, Giant, Acme, Weis, Wawa and independent markets
- developed a growing knowledge of a large portfolio of beer brands including major national brands, craft and local breweries, cider and imports ( Miller light, 1911 cider, Yards brewing, simply spiked beverages, Pabst Blue Ribbon and many more)
- independently organized weekly territory route to optimize time and increase sales efficiently
- worked closely with buyers during weekly visits to build orders face to face
- increased brand visibility in-store with POS marketing materials, end cap and floor displays to promote brand and attract consumers
- addressed any issues immediately and provided resolutions to maintain client satisfaction
- Attended monthly sales meetings and quarterly sales trainings to increase brand knowledge to educated buyers and consumers
- scheduled and executed product demos in-store monthly to build relationships with clients and consumers and consumer loyalty
Manager
East Falls Beverage
09.2019 - 09.2023
- Managed daily operations social media and merchandising for a small, high volume beer distributor specializing in local and craft beer selections as well as major national brands
- assisted owner in placing weekly orders with wholesale distributors and sales reps from local breweries
- merchandised product in-store and promoted various brands and new products on social media to increase sales
- answered phones and dispatched local deliveries to customers bars and restaurants
- developed strong relationships with customers and sales reps
- maintained a friendly attitude and assisted customers in-store with strong product knowledge
Territory Sales Representative
Lipari Foods
01.2019 - 09.2019
- Responsible for external account management and building a new territory in the Philadelphia area for a large, Detroit based food distributor
- Increasing sales by acquiring new client accounts and growing brand awareness in the region
- Building strong relationships with grocery store owners and regional managers
- Cold calling new accounts, growing and maintaining business in existing accounts
- Proven track record of boosting in-store sales by tracking data and augmenting product mix from a catalog of over 30,000 warehouse items in every major grocery category including deli, dairy, meat, dry goods, specialty items, as well as packaging and merchandising
- Educating retailers on the brands and product lines offered by Lipari
- Building strong relationships with retail managers, buyers and store owners through face to face sales, weekly visits, and calls
- Working closely with category managers and food brokers to offer individualized creative solutions to retailers, including sampling programs and full department resets.
Sales Representative
Dietz & Watson
09.2017 - 11.2018
- Responsible for independently managing a territory of Shoprite, Fresh Grocer, and Safeway retailers in Pennsylvania, New Jersey, Delaware, and Maryland
- Building and maintaining strong relationships with store managers, owners, and department managers in the deli, dairy, and meat departments during bi-weekly store visits
- Executing full department remodels, merchandise resets and consistent in-store solutions to increase brand visibility and drive sales.
Brand Ambassador
Downeast Cider
02.2017 - 07.2017
- Responsible for scheduling and conducting cider tastings at various bottle shops and distributors in the Philadelphia and surrounding areas, as well as working at craft beer festivals
- Tracking inventory, sales, consumer feedback, and manager feedback in detailed upstream reports.
Brand Ambassador
KRAVE Pure Eats
09.2015 - 03.2016
- Assisting Field Marketing Manager in executing special branded appearances at athletic events, festivals, and concerts
- Duties included direct sales, setting up and breaking down event materials, preparing products, and engaging with customers.
Education
Bachelor's Degree - English
Saint Joseph's University
Philadelphia, PA12.2011
Skills
- Social media marketing
- Retail sales
- Outside sales
- relationship building
- Territory management
- Account management
- Business development
- Branding & merchandising
- Sales strategy development
- Product Knowledge
- Territory Management
- Lead Generation
Timeline
Territory Sales Representative (Bucks County)
Shangy's
02.2024 - Current
Territory Sales Representative (Grocery)
Muller, Inc
10.2023 - 02.2024
Manager
East Falls Beverage
09.2019 - 09.2023
Territory Sales Representative
Lipari Foods
01.2019 - 09.2019
Sales Representative
Dietz & Watson
09.2017 - 11.2018
Brand Ambassador
Downeast Cider
02.2017 - 07.2017
Brand Ambassador
KRAVE Pure Eats
09.2015 - 03.2016
Bachelor's Degree - English
Saint Joseph's University
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