Kelly Widuch

• Led strategic cross-channel initiatives as the National Multi-Market Sales Executive for the Midwest Region across iHeartMedia’s ecosystem, including Broadcast, Digital, Podcasting, Live and Virtual Events, and 850+ local radio stations.
• Achieved 104% of 2025 goal, billing over $13 million, and driving strong year-over-year growth.
• Forged and grew strategic partnerships with top-tier national advertisers and agencies (Publicis Groupe lead), delivering integrated, cross-platform media solutions that achieved measurable brand outcomes.
• Crafted and delivered consultative, insight-led responses to avails and RFPs, leveraging deep industry knowledge to tailor high-value, multi-channel proposals that secured new business.
• Spearhead creative, data-driven new business development efforts, leveraging tools like LinkedIn Sales Navigator, Winmo, and ZoomInfo to identify opportunities and engage decision-makers with relevance and precision.
• Collaborate cross-functionally with internal teams spanning analytics, media strategy, event partnerships, and promotions to bring complex, integrated campaigns to life.
• Utilize platforms like Magellan AI and Tableau to extract audience insights and performance data that inform smarter media planning and client reporting.
• Design and execute bespoke campaigns across iHeartMedia’s premium suite of products, ensuring brand resonance, audience alignment, and ROI delivery.
• Maintain disciplined pipeline management and sales operations using Salesforce.com and Groove, ensuring visibility, forecasting accuracy, and team collaboration.
• Developed partnerships with national advertisers, focusing on execution of targeted campaigns that aligned with client objectives.

• Pioneered the launch of the Do312 brand in the Chicago market, building awareness and credibility for DoStuff Media as a go-to platform for brands seeking to engage with millennial and Gen Z audiences through digital, editorial, and experiential channels.
• Led business development efforts across the Midwest, cultivating new client relationships and expanding agency partnerships to grow both net-new and recurring revenue.
• Educated brand marketers and media buyers on Do312's value as a cross-platform entertainment and lifestyle solution, aligning campaign strategies with audience insights to enhance engagement.
• Created and pitched multi-channel marketing campaigns—including content editorial, native advertising, social media, and email—while delivering custom, high-quality RFP responses using a consultative sales approach aligned with brand objectives.
• Generated 68% of total campaigns from brand-new clients in 2018, directly attributable to proactive outreach, market education, and creative deal structuring.
• Managed all sales operations through HubSpot, optimizing campaign tracking, client communication, and performance analytics.

• Developed, sold, and executed integrated experiential marketing campaigns targeting Chicago Sports and XRT audiences, aligning brand objectives with on-air, digital, and live event activations to drive consumer engagement and revenue growth.
• Generated $3.1M in local direct sales in 2016, doubling revenue through legacy account optimization and strategic new business development.
• Recognized as a Top Performer across CBS Digital Properties, driving results through multi-platform executions including Custom Content Hubs, Targeted Email Campaigns, and more.
• Cultivated relationships with top media agencies and brand marketers in Chicago, enhancing collaboration with GroupM, Omnicom, KSM Media, RPM Advertising, Goose Island, Buick/Cadillac/GMC, Nestlé Waters, and Paramount Theatre.
• Spearheaded brand partnerships, aligning client campaigns with events like Lollapalooza/Bacardi USA, Joffrey Ballet/MB Financial, and Chicago Cubs/Nestlé Waters to drive consumer engagement and maximize ROI.
• Managed campaign lifecycle from ideation and proposal development through production, internal coordination, client communication, billing, and post-campaign analytics to ensure seamless execution.
• Surpassed Cubs Radio Play-by-Play revenue targets by 22% in 2016, leveraging sports media opportunities to exceed expectations and drive incremental sales.

• Exceeded revenue goals by increasing local ad spend on digital platforms like Comcast.net, E! Online, and Fandango.com, effectively aligning digital strategy with client marketing objectives.
• Revitalized dormant accounts such as Boyd Gaming, Chicago Theatre, NAPA Auto Parts, and Online Trading Academy through tailored outreach, resulting in 65% revenue increase.
• Delivered cross-platform media solutions combining TV and digital for maximum impact, building client trust through data-driven storytelling and measurable results.
• Represented over 60 national cable TV networks and Comcast digital properties, selling regional advertising solutions to local businesses, agencies, and media buyers throughout the Chicago market.

Executed account management strategies that strengthened client engagement and retention.

2005 – 2009

· Manage account list with new business development focus

· Establish and sustain relationships with key local and national accounts such as American Lung Association, Grand Geneva Resort and Spa, Heineken U.S.A. and Illinois Lottery, generating $2.4 million in annual sales

· Develop and execute the launch of ESPNChicago.com

Facilitated sale of play-by-play broadcasting rights for Chicago White Sox and Chicago Bulls, expanding market presence.