Kelly Woznicki
Manlius,NY
Summary
Detail-oriented Sales Analyst recognized for strong analytical skills and a track record of driving performance improvements. Experienced in developing comprehensive reports and supporting sales teams with data-driven insights to enhance operational efficiency.
Overview
15
15
years of professional experience
Work History
Sales Analyst
TJ Sheehan Distributing
Liverpool, NY
09.2013 - Current
- Analyzed sales patterns to inform growth plans and pinpoint market opportunities.
- Supported sales forecasting to strengthen inventory management planning.
- Developed comprehensive reports on product performance and inventory status to support strategic decisions.
- Reviewed sales data to evaluate product performance and define improvement opportunities.
- Delivered forecast reports and analytics that highlighted key trends.
- Provided sales team with customer preference and behavior insights to improve outreach.
- Applied reporting tools to monitor KPIs and performance metrics.
- Compiled, entered, corrected, and modeled sales data for accurate analysis.
- Identified workflow gaps in sales processes and implemented solutions to enhance operational efficiency.
- Drove organizational and operational improvements by analyzing sales performance and service feedback.
- Collaborated with marketing to design targeted promotional campaigns.
- Collaborated with marketing, finance, and operations teams to create effective promotional plans.
- Partnered with marketing teams to produce promotional materials for craft beer campaigns.
- Developed innovative social media campaigns to increase online visibility and digital campaigns to grow brand awareness.
- Contributed to social media campaign development to attract new customers.
- Maintained current industry knowledge through trade shows, conferences, and webinars.
- Trained employees on best practices and protocols while guiding teams toward productivity goals.
- Assisted with training program development for new sales staff to support consistent messaging across channels.
- Interpreted raw data and analysis to present recommendations based on the findings.
- Sourced marketing data from existing sources to reduce costs and broaden usable data inputs.
- Implemented process improvements that increased team efficiency and workflow consistency.
- Streamlined issue resolution by coordinating communication between departments.
- Managed communication with internal teams and external vendors on project status and schedule changes.
- Tracked project progress and provided stakeholder updates throughout project timelines.
- Maintained inventory records and managed stock levels for beer products.
- Monitored inventory levels and placed supply orders to maintain optimal stock.
- Addressed customer issues to maintain service quality promptly while meeting company standards.
- Delivered technical support to clients for product features, functionality, and troubleshooting.
- Planned sales forecasts for multiple accounts and managed inventory to keep sites stocked.
- Coordinated with distributors to support timely product delivery to retail locations.
- Established relationships with business owners, distributors, and retailers to grow distribution networks.
- Prepared reports on sales performance, competitive activity, and market trends.
- Provided exceptional service to a high volume of daily customers.
- Delivered ongoing customer support across sales, delivery, and process steps.
- Managed weekly client appointments through scheduling and attendance.
- Applied company policies and procedures to project management work.
- Worked with management to apply departmental policies and standards that simplified internal processes.
- Facilitated meetings to collect input and strengthen stakeholder alignment.
- Drove organizational and operational improvements by analyzing sales performance and service feedback.
- Delivered ongoing customer support across sales, delivery, and process steps.
- Managed weekly client appointments through scheduling and attendance.
- Planned sales forecasts for multiple accounts and managed inventory to keep sites stocked.
- Stayed informed on company offerings and policy updates through frequent contact with service, inventory management, and technical staff.
Administrative Assistant
State Farm Insurance Inc
Liverpool, NY
12.2012 - 09.2013
- Coordinated planning and execution of large-scale summer marketing project, developing marketing strategy and promoting State Farm policies across multiple apartment complexes while partnering with apartment managers to attract new customers.
- Streamlined office procedures and accounting tasks using Microsoft Office applications to enhance organizational efficiency.
- Ensured secure handling and timely deposit of customer cash transactions.
- Executed essential business errands, including bank visits, car dealership trips, towing company coordination, and communication with other insurance agencies regarding client accidents, ensuring smooth operations.
- Delivered excellent customer service to existing and prospective customers.
Pre Sales Account Manager
Pepsi Beverages
Buffalo, NY
06.2011 - 10.2012
- Managed portfolio of 85+ accounts and delivered 60,000-unit sales volume over a period.
- Achieved or surpassed sales objectives and performance goals across all assigned territories.
- Cultivated strong customer relationships across 85+ accounts to enhance loyalty and retention.
- Expanded route volume by 8% in flat market through targeted execution.
- Applied analytical, fact-based selling methods to improve territory volume, revenue, and profitability.
- Identified low-moving products in territory and developed marketing initiative that drove 5% sales growth.
- Executed sales strategies to secure new accounts. of advertising features, displays, new brands, and package offerings to diversify product portfolio.
Education
Bachelor of Science - Business Administration And Management
SUNY At Buffalo
Buffalo, NY05-2011
Skills
- Sales forecasting
- Team collaboration
- Data analysis
- Market analysis
- KPI monitoring
- Report generation
- CRM software
- Microsoft Excel
- Data collection
- Marketing analytics
- Customer relationship management
- Data analysis
- Analytical skills
- Digital marketing
- Business operations
- Social media management
Timeline
Sales Analyst
TJ Sheehan Distributing
09.2013 - Current
Administrative Assistant
State Farm Insurance Inc
12.2012 - 09.2013
Pre Sales Account Manager
Pepsi Beverages
06.2011 - 10.2012
Bachelor of Science - Business Administration And Management
SUNY At Buffalo