Kelsea Meers
Linwood,USA
Summary
I am a performance-driven Paid Social Director with nearly 10 years of experience scaling high-budget campaigns, implementing data-driven measurement strategies, and maximizing impact. I lead a team of 8+ specialists, optimizing paid social strategies to boost ROI and efficiency while cultivating strong relationships with key stakeholders. I seek to join a team of likeminded forward-thinking professionals to optimize decision-making processes and drive innovation in the realm of paid social and beyond.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Paid Social Director
Publicis Health Media
10.2024 - Current
- Lead and manage $40M+ in paid social investment, across various DTC (Direct to Consumer) and HCP (Healthcare Professional) campaigns, ensuring strict KPI efficiency across multiple brands and disease states
- Construct measurement framework for audience optimization and creative performance to drive brand awareness and increase scripts
- Build and maintain relationships with key platform partners and third-party audience providers to secure early access to alpha/beta programs, explore new targeting capabilities, and leverage educational opportunities
Paid Social Associate Director
Publicis Health Media
07.2022 - 09.2024
- Designed and executed cross channel audience strategies, driving 14% growth in unaided brand awareness
- Scaled social investment by 200% YoY, launching 20+ campaigns and testing emerging ad formats across platforms
- Drove agency revenue growth by introducing social listening reports and broadening paid social services for existing clients, strengthening their strategic approach and investment in social
- Define Key Performance Indicators (KPIs) for stakeholders to effectively measure success for future media strategies
Paid Social Media Supervisor
Publicis Health Media
04.2021 - 07.2022
- Served as the primary client contact, providing strategic guidance, performance insights, and recommendations on emerging platform opportunities
- Designed and implemented comprehensive test-and-learn strategies, including creative A/B tests, audience segmentation, funnel optimization, emerging platforms, and new ad formats
- Led a team of 4+ paid social specialists, overseeing campaign execution, ensuring compliance, and managing financial accuracy
Paid Social Media Manager
Publicis Health Media
03.2019 - 03.2021
- Optimized campaign pacing and spend forecasting, ensuring budgets were fully utilized with high efficiency
- Launched the first-ever pharma in-stream ad on Meta, driving brand lift +4pts over industry benchmarks
- Executed an award winning, high-impact HCP campaign, testing new channels & ad formats
Social Media Supervisor
Spencer’s
11.2016 - 02.2019
- Managed paid social campaigns & influencer partnerships, driving brand awareness and revenue growth
- Led creative production for social media content, increasing organic engagement by 30% and growing social following by 500K+ users
Social Media Coordinator
Spencer’s
07.2015 - 10.2016
- Launched the company’s first influencer marketing program, expanding brand reach and engagement and driving online sales
- Developed content calendars to align social strategy with promotional initiatives, enhancing campaign effectiveness
Education
Bachelor of Science - Marketing
University of Delaware
Newark, DE05.2015
Skills
- Budget Ownership & Performance Marketing
- Paid Social Strategy & Execution
- Measurement & Analytics (MMM, Lift Studies)
- Creative & Audience Testing
- Cross-Functional Leadership
- New Channel & Market Expansion
Certification
- Meta Certified Media Buying Professional
- Snapchat Advertising Core Competencies Certification
Timeline
Paid Social Director
Publicis Health Media
10.2024 - Current
Paid Social Associate Director
Publicis Health Media
07.2022 - 09.2024
Paid Social Media Supervisor
Publicis Health Media
04.2021 - 07.2022
Paid Social Media Manager
Publicis Health Media
03.2019 - 03.2021
Social Media Supervisor
Spencer’s
11.2016 - 02.2019
Social Media Coordinator
Spencer’s
07.2015 - 10.2016
Bachelor of Science - Marketing
University of Delaware
Similar Profiles
Laura WallLaura Wall
Vice President, Strategy at Publicis Health MediaVice President, Strategy at Publicis Health Media
DIVIJ BHATIADIVIJ BHATIA
VP, Investment Lead at Publicis Health MediaVP, Investment Lead at Publicis Health Media
Kelsea MeersKelsea Meers
Paid Social Associate Director at Publicis Health MediaPaid Social Associate Director at Publicis Health Media