KELSEY ACUNA
Modesto,CA
Summary
Creative and strategic minded professional with leadership experience focused on utilizing marketing, communications and branding to meet business objectives. Bringing solid history of success in boosting program operations efficiency, and performance. Well-versed in digital marketing campaigns, planning and public relations.
Overview
4
4
years of professional experience
Work History
Interim Director
National Ag Science Center
07.2022 - Current
- Exercised appropriate cost control to meet budget restrictions and maximize profitability
- Devised new promotional approaches to boost customer numbers and market penetration while enhancing engagement and driving brand awareness
- Spearheaded fundraising effort with annual event that grossed $100K
- Drove strategic improvements to enhance operational and organizational efficiencies.
Donor & Digital Media Specialist
National Ag Science Center
11.2020 - 07.2022
- Data entry reporting and managing constituent records that correspond to CRM (Customer Relationship Management) system and QuickBooks
- Developed targeted segments within CRM software for personalized and engaging digital solicitation that increased email open rates to average 42%
- Create and design email marketing campaigns and social media content strategies around organization events and fundraisers
- Networking with local non-profits to maximize outreach and increase community involvement in education, science, and opportunities in agriculture.
Digital Marketing Associate
Women's Audio Mission
10.2021 - 03.2022
- Optimized social media channels and web pages to improve SEO and usability
- Identified and improved campaign engagement rates as KPI to average of 2.5%
- Boosted brand awareness by establishing strong web and social media presence
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
Instructional Paraprofessional
Modesto City Schools
08.2019 - 07.2020
- Oversaw both one-on-one and groups exercises resulting in customized learning experiences to better suit individual students' academic needs
- Implemented evidence-based learning and behavioral strategies to foster independence, promote positive self-esteem, and motivate students socially and academically
- Collaborated with teachers to organize lesson plans that upheld district standards and philosophies for student preparedness
- Communicated with parents, guardians, and staff about students offering resources and defining steps taken to resolve issues.
Education
MBA -
University of California, Davis
Davis, CA03.2023
Skills
- Project Management
- Meta Business Suite
- WordPress
- Salsa CRM
- Lean Six Sigma Framework
- Manage Budgets
Timeline
Interim Director
National Ag Science Center
07.2022 - Current
Digital Marketing Associate
Women's Audio Mission
10.2021 - 03.2022
Donor & Digital Media Specialist
National Ag Science Center
11.2020 - 07.2022
Instructional Paraprofessional
Modesto City Schools
08.2019 - 07.2020
MBA -
University of California, Davis
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