Kelsey Cayton
Uplight
Whitefish,MT
7
years of professional experience
Strategic marketing manager with experience guiding high-value client partnerships, leading a team, and shaping marketing strategies that drive impact. Trusted advisor to clients and internal stakeholders, with a strong ability to connect business objectives, audience insights, and marketing opportunities into clear, actionable strategies. Experienced in developing talent, navigating complex stakeholder relationships, and providing strategic guidance that strengthens client performance and long-term partnerships.
Work History
Manager Marketing Operations
4 Years 8 Months- Own strategic relationships across a portfolio of high-value clients, serving as a senior marketing partner and driving initiatives with significant business impact.
- Lead and develop a team of five marketers, providing mentorship, training, and strategic guidance to elevate team performance and client outcomes.
- Shape marketing strategy and direction for clients, translating business objectives into actionable plans, priorities, and opportunities for growth.
- Serve as a strategic advisor to clients who manage their own marketing, providing expertise, guidance, and best practices to strengthen their overall marketing approach.
- Build and influence strong internal and external partnerships, aligning key stakeholders and driving collaboration across complex, high-impact initiatives.
- Identify opportunities to improve client strategy, team processes, and marketing programs, developing solutions that enhance effectiveness and long-term value.
Sr. Marketing Operations Specialist
10 Months- Cultivated and strengthened client relationships, supporting effective collaboration and responsiveness to evolving business and marketing needs.
- Developed and presented marketing and e-commerce reports, translating performance data into actionable insights for internal and external stakeholders.
- Identified opportunities to enhance marketing programs and processes, developing creative solutions tailored to individual client goals and needs.
- Analyzed demographic and audience data to inform strategic targeting, messaging, and marketing tactics.
Marketing Operations Specialist
1 Year 3 Months- Configured and deployed marketing campaigns for 10 utility partners.
- Created monthly marketing content packages and reviewed with individual utility marketing leads to customize and create a branded feel.
- Orchestrated e-commerce, engineering, and client management teams to execute marketing activities.
- Developed and retained strong rapport with multiple high-value clients.
Education
B.S. - Business Administration
Skills
Email Marketing
Strategic Planning
Campaign Development
Communications Management
Data Analysis
SalesForce Marketing Cloud
Cross Functional Team Leadership
Timeline
Manager Marketing Operations
Uplight
01.2022 - CurrentRead More
Sr. Marketing Operations Specialist
Uplight
03.2021 - 01.2022Read More
Marketing Operations Specialist
Uplight
12.2019 - 03.2021Read More
Oklahoma State University
B.S. from Business Administration
Read More