Kelsey Fishman

• Develop and execute strategic merchandising plans to enhance the member shopping experience and maximize golf shop revenue, contributing to a 35% increase in golf shop sales during the first year.
• Select, purchase, and merchandise apparel, accessories, and golf products based on member preferences, seasonal trends, and sales performance.
• Create visually compelling product displays, floor sets, and seasonal presentations that align with club standards and premium retail expectations.
• Analyze sales reports and inventory data to identify opportunities for product assortment adjustments and increased sell-through.
• Manage inventory levels through accurate forecasting, purchasing decisions, receiving, and replenishment strategies through Jonas Software.
• Collaborated with cross-functional teams to streamline merchandising processes and improve operational efficiency.
• Led training sessions for staff on effective merchandising techniques and product knowledge.

• Contributed to team success by consistently meeting and surpassing sales targets set by management.
• Effectively managed multiple accounts simultaneously, prioritizing tasks based on urgency and importance.
• Developed a referral network of satisfied clients, leading to increased business growth through word-of-mouth recommendations.
• Maximized revenue growth with proactive lead generation tactics and efficient time management skills.
• Cultivated relationships with clients to identify and meet insurance needs and establish trust and rapport.

• Increased sales through effective visual merchandising strategies and targeted promotions.
• Streamlined store operations for increased efficiency, implementing new processes and procedures.
• Lead corporate business presentations while upholding the integrity of the brand through upscale visual representations.
• Completed regular quarterly inventory counts to verify stock levels, address discrepancies, and forecast future needs.
• Analyzed sales trends to identify opportunities for growth within specific product categories or customer segments.
• Identified and communicated customer needs to supply chain capacity and quality teams.
• Lead in recruiting, interviewing, hiring, and onboarding of new employees to maintain adequate staffing levels.
• Collaborated with the management team to develop strategic plans for business growth and improvement.
• Implemented staff training programs, enhancing product knowledge and improving customer service skills.

• Over the course of 6 weeks, I Interacted with executive leaders across Tapestry's three brands that exposed me to the core areas of Tapestry's business. The topics included Design, Materials, Product Development, Marketing, Digital, Merchandising, Buying, Visual Merchandising and Store Leadership.

Dean's List Honoree Spring 2019 Dean's List Honoree Fall 2019