Adobe Illustrator
Hi, I’m
Kelsey Franco
Sherman Oaks,CA
Leading creativity with heart and strategy.
Kelsey Franco
Work Preference
Summary
Driven by design and purpose, I'm a creative professional who leads with heart and strategy. I bring 8 years of experience in branding, creative and art direction, and visual strategy. I specialize in developing cohesive brand systems and shaping campaign design that connects with audiences and elevates brand positioning.
Overview
8
years of professional experience
1
Certification
Skills
- Branding & Visual Identity
- Campaign Development
- Integrated Marketing Collateral
- Presentation Design & Visual Storytelling
- Art Direction & Concept Development
- Creative Direction & Brand Positioning
- Brand Research & Competitive Analysis
- Stakeholder Communication & Collaboration
- Project & Workflow Management
- Team Mentorship & Creative Leadership
Software
Adobe Photoshop
Adobe InDesign
Canva
Google Workspace
Microsoft Office Suite
Monday
Asana
Keynote
Basic HTML & CSS Coding
Figma
Articulate 360
Work History
Skyrocket Education ServicesPasadena, CA
Graphic Designer
07.2019 - Current
Job overview
- Led creative strategy and production for enrollment campaigns across Options for Youth charter schools, delivering 130+ digital ads, 20+ print pieces, and large-scale assets that boosted CTR from 0.22% to 0.68%, reduced CPC by 30%, and generated 2,500+ high-value leads.
- Steered the creative direction and design for the Equity Summit 2025 conference rebrand, developing a cohesive visual identity and event experience that supported a 94% attendee satisfaction rating, 89% engagement across sessions, and consistently strong participation throughout the conference.
- Oversaw development of 20 brand systems and style guides for multiple schools, ensuring each was accurate, accessible, and consistent while guiding the creative strategy to unify all school branding under one cohesive visual framework.
- Serve as creative lead for junior designers, mentoring on branding best practices, overseeing projects from concept to completion, and maintaining high-quality standards across 100-250 projects annually.
Onward SearchWest Hollywood, CA
Freelance Graphic Designer
06.2018 - 05.2019
Job overview
- Produced marketing collateral, including brochures, flyers, booklets, print ads, and digital visuals, supporting client campaigns across different industries.
- Assisted in strengthening brand identity by re-designing logos, retouching photos, and creating dozens of social media graphics to boost online presence.
- Supported client communications by designing presentations and infographics for non-profit organizations, helping simplify complex data for audiences of 50-200+ stakeholders.
California State University, NorthridgeNorthridge, CA
Graphic Designer
01.2017 - 06.2018
Job overview
- Designed brochures, newsletters, flyers, posters, banners, and signage for major student programs and campus events, ensuring consistency with university branding guidelines.
- Created and managed collateral for high-visibility events, including multiple student orientations and graduation ceremonies, reaching audiences of hundreds to thousands of students, families, and faculty.
- Coordinated student volunteers and collaborated with staff on 20+ events over two years, contributing to smooth operations and elevating the visual identity of university programming.
Creative Impact AgencyEncino, CA
Graphic Design Intern
01.2018 - 05.2018
Job overview
- Supported award-winning seasonal campaigns for clients including Netflix, A24, and Six Flags Magic Mountain/Hurricane Harbor, updating advertisements, seasonal maps, and logos.
- Curated print and digital advertising layouts in collaboration with the design team, ensuring visually engaging designs that communicated client messaging effectively.
- Applied photo retouching and finishing skills to prepare final deliverables, contributing to multiple high-profile projects in a fast-paced, deadline-driven environment.
Education
American College of Education
Master of Education from Instructional Design and Technology
09.2022
California State University, Northridge
Bachelor of Arts from Visual Communication
05.2018
Websites
Certification
Content Marketing Training, HubSpot Academy, 2024-04-01, 2026-05-31
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Graphic Designer
Skyrocket Education Services
07.2019 - Current
Freelance Graphic Designer
Onward Search
06.2018 - 05.2019
Graphic Design Intern
Creative Impact Agency
01.2018 - 05.2018
Graphic Designer
California State University, Northridge
01.2017 - 06.2018
American College of Education
Master of Education from Instructional Design and Technology
California State University, Northridge
Bachelor of Arts from Visual Communication