Summary
Overview
Work History
Education
Skills
Timeline
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Kelsi Giglio

Hornell,NY

Summary

Results-driven Marketing Director with over 3 years of experience in developing and executing strategic marketing plans that drive brand growth, customer engagement, and revenue. Skilled in digital and traditional marketing, market analysis, brand management, with a proven track record of launching successful campaigns across diverse industries. Proven success in leading campaigns, optimizing budgets, and using data analytics to refine tactics and achieve measurable outcomes. Strong communicator with high focus on aligning marketing efforts with company goals to fuel long-term success.

Overview

4
4
years of professional experience

Work History

Marketing Director

Maple City Savings Bank
Hornell, NY
10.2023 - Current
  • Grew the company's online presence through targeted social media strategies and online advertising, resulting in increased brand engagement and follower growth
  • Directed successful campaigns across multiple channels, including email, social media, SEO, and content marketing, to increase customer engagement and drive conversion rates
  • Strengthened brand identity through consistent messaging and visual standards, increasing brand loyalty and a competitive presence in the market
  • Oversaw budgeting for all marketing activities, ensuring expenditures were within allocated limits
  • Guided content creation across digital platforms, focusing on SEO optimization and engaging content that resulted in growth in organic traffic and improved lead quality
  • Developed and monitored key performance indicators for all marketing initiatives, providing insights through regular performance reports and enhancing campaign effectiveness

Marketing Coordinator

iNRCORE
Hornell, New York
06.2021 - 10.2023
  • Collected data on market competitors, including prices, product sales, and sales campaigns, as well as marketing and distribution methods
  • Lead coordination of all tradeshows across all 7 brands including registration, setting up company page, booth information, logistics, and marketing collateral
  • Designed creative materials such as brochures, flyers, and advertisements
  • Facilitated the creation and updating of product/facility capability videos and/or product imagery using in-house resources or 3rd party contractors
  • Worked with brands to coordinate and strategize new product launches/releases
  • Managed and created content for all social media platforms across 7 brands
  • Ensured all press materials, social media content, and other related media follow brand guidelines

Customer Service Assistant

DYCO Electronics
Hornell, New York
10.2020 - 06.2022
  • Planned and managed production schedules to ensure on-time delivery of customer orders
  • Increased customer loyalty by providing outstanding service in response to questions, complaints, and scheduling issues
  • Managed customer situations by responding promptly to customer complaints, soliciting customer feedback, and updating customer portals regularly
  • Accurately created and entered purchase orders and sales orders for needed services
  • Scheduled and rescheduled sales orders per customers' requests.

Education

Bachelor of Business Administration -

Alfred State College
05.2020

Skills

  • Digital Marketing & Social Media Strategy
  • Adobe Creative Suite
  • Communication Skills
  • Brand Management
  • Data Management
  • Market Research

Timeline

Marketing Director

Maple City Savings Bank
10.2023 - Current

Marketing Coordinator

iNRCORE
06.2021 - 10.2023

Customer Service Assistant

DYCO Electronics
10.2020 - 06.2022

Bachelor of Business Administration -

Alfred State College

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Kelsi Giglio