- Hunting
- Fishing
- Hiking
- Strength/Fitness training
- Time with family; married with two adult children
KEN FASSETT
Kingsley
Summary
Results-driven business professional and shareholder with 30+ years of success in business development, global sales operations, and leadership development. Proven track record in building international markets, strategic profit margin defense, and leading high-performing sales teams. Particularly effective in one-on-one coaching for leadership development across roles, including Sales, Marketing, HR, and Executive Leadership.
Overview
33
33
years of professional experience
1
1
Certification
Work History
Business Development Advisor
Cavity Eye Hungary
Kecskemet, Hungary
11.2023 - 03.2026
- Provided situational sales coaching; economics of selling, customer value, margin defense.
- Performed financial analysis; profit margin and discount impact analysis.
- Evaluated competitive landscape, delivering insights that informed strategic decision-making.
- Participated in trade shows and conferences to promote company offerings and establish valuable connections within the industry.
- Mentored junior and senior team members, fostering their professional growth and enhancing team performance.
- Negotiated contracts for optimal terms, ensuring maximum benefit for the organization.
- Analyzed financial data to make informed decisions about investment opportunities and resource allocation.
- Enhanced sales techniques and marketing plans to strengthen business development efforts.
Director of Global Sales
RJG, Inc.
Traverse City, MI
01.2019 - 06.2023
- Led global sales strategy to enhance market penetration and drive revenue growth.
- Analyzed market trends to identify new business opportunities and inform strategic decision-making.
- Optimized the use of CRM software for better pipeline management, accurate forecasting, and efficient communication within the team.
- Streamlined sales processes for improved efficiency, reduced costs, and increased profitability.
- Collaborated with marketing team to develop impactful promotional materials and campaigns that drove sales growth.
- Managed complex negotiations with key clients, securing long-lasting partnerships and continued profitable revenue generation.
- Participated in international trade shows, conferences, and events to expand brand awareness on a global scale.
- Oversaw implementation of global sales initiatives, ensuring consistent messaging and branding across all regions.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
Shareholder
RJG, Inc.
Traverse City, MI
05.2007 - 06.2023
- Member of the Senior Leadership Team.
- Served on the Board of Directors.
- Responsible for development and execution of long and short-term strategic plan.
- Participated in monthly company Financial Planning meetings.
- Self-motivated, with a strong sense of personal responsibility.
- Skilled at working independently and collaboratively in a team environment.
- Proven ability to learn quickly and adapt to new situations.
- Excellent communication skills, both verbal and written.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
International Business Development Manager
RJG, Inc.
01.2005 - 12.2018
- Established international offices in Singapore, China, Germany, Ireland, and France.
- Integrated a UK acquisition into the parent company.
- Developed and negotiated distribution agreements in Italy and Korea.
- Led cross-functional teams in identifying and pursuing new business opportunities globally.
- Negotiated high-value contracts, optimizing terms to maximize profitability for the organization.
- Mentored team members, fostering skill development and enhancing overall team performance.
- Collaborated with marketing team to create targeted campaigns that resonate with diverse global audiences.
- Supported company executives in developing long-term strategies for international expansion and growth.
- Recruited, interviewed, hired, and mentored employees to promote positive feedback and engagement.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
Sales & Marketing Manager
RJG, Inc.
Traverse City, MI
01.2003 - 12.2004
- Analyzed market trends and competitor activity to inform strategic planning and decision-making.
- Streamlined communication processes between sales and marketing teams to improve operational efficiency.
- Analyzed sales and marketing data for improved strategies.
- Optimized sales processes, streamlining procedures for increased efficiency and better customer service.
- Negotiated contracts skillfully, achieving favorable terms that contributed to bottom-line results.
- Led a high-performing sales team, providing coaching and ongoing support to ensure success.
- Spearheaded trade show participation, showcasing products effectively while networking with potential partners or clients.
- Produced strong revenue numbers and continued promotional success with continued coaching of sales and marketing teams.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
Sales Manager
RJG, Inc.
Traverse City, MI
01.1999 - 12.2002
- Developed key client relationships, resulting in increased customer loyalty and repeat business.
- Led sales strategy development to enhance market penetration and drive revenue growth.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
- Attended industry events and conventions to explain sales opportunities.
- Secured lucrative contracts with major accounts, leveraging strong negotiation skills and deep industry knowledge.
- Prepared sales presentations for clients showing success and credibility of products.
Regional Sales Manager
RJG, Inc.
Traverse City, MI
09.1993 - 12.1998
- Developed and maintained strong relationships with key clients, enhancing customer satisfaction and loyalty.
- Implemented sales strategy to use manufacturer's representatives that increased efficiency in lead generation and conversion processes.
- Ensured customer satisfaction by addressing inquiries promptly, resolving issues, and providing exceptional service.
- Analyzed competitor offerings to devise targeted sales pitches, effectively differentiating our products from competitors in the marketplace.
- Exceeded quarterly sales targets consistently by leveraging extensive product knowledge and effective selling techniques.
- Conducted product demonstrations and presentations to potential clients to capture more sales.
- Finalized sales contracts with high-value customers.
- Participated in sales calls with sales reps to strengthen customer relationships and uncover possible opportunities for growth.
Process Engineer
Lear Corporation
02.1993 - 08.1993
- Specializing in Cavity Pressure Technology and Decoupled III Process Control
Education
Bachelor of Arts - Business Administration
Spring Arbor University
Spring Arbor, MI05.1989
Skills
- Sales Strategy Development
- Executive Coaching
- Sales Coaching
- Financial Analysis
- Financial Planning
- Sales Forecasting
- Sales Target Management
- International Commercial Contracts
Certification
- Goal Setting: Objectives and Key Results (OKRs)
- Profit Mastery
- Leadership Skills – Northwestern Michigan College
- Karrass China Insight Workshop
- Karrass: The Effective Negotiating Course
- The Counselor Salesperson – Achieva Group
- DiSC for Sales – Northwestern Michigan College
- Effective Sales Management – University of Chicago Graduate School of Business
- RJG Master Molder I & II
Interests
Timeline
Business Development Advisor
Cavity Eye Hungary
11.2023 - 03.2026
Director of Global Sales
RJG, Inc.
01.2019 - 06.2023
Shareholder
RJG, Inc.
05.2007 - 06.2023
International Business Development Manager
RJG, Inc.
01.2005 - 12.2018
Sales & Marketing Manager
RJG, Inc.
01.2003 - 12.2004
Sales Manager
RJG, Inc.
01.1999 - 12.2002
Regional Sales Manager
RJG, Inc.
09.1993 - 12.1998
Process Engineer
Lear Corporation
02.1993 - 08.1993
Bachelor of Arts - Business Administration
Spring Arbor University