Summary
Overview
Work History
Education
Skills
Timeline
Associations
Volunteering
Charity Fundraising
SalesAssociate
Ken Ramirez

Ken Ramirez

High-Performing Entrepreneurial Executive
Tempe, AZ,United States

Summary

Multi-talented Executive offering 10 years of success in product roadmap development, market research, and data analysis by executing go-to-market strategies for highly regulated industries, including cannabis and blockchain. Highly skilled in identifying opportunities to maximize revenue along with an entrepreneurial, forward-thinking mindset and demonstrated track record of accomplishment.


Talented project coordinator with natural leadership talents, solution-oriented approach to problem-solving, and expertise in developing effective go-to-market strategies. Self-motivated professional successful in seizing viable opportunities for expansion and innovation in business. Experienced in leading and supervising operational and sales teams.

Overview

8
8
years of professional experience
12
12
years of post-secondary education

Work History

Managing Partner

NXTSIX
Tempe, AZ
03.2021 - Current
  • Develop product and sales strategies based on research of consumer buying trends and market conditions.
  • Promote new businesses and expand clients' professional networks through attendance and participation in community, government, and industry events.
  • Monitor market trends and competitor performance to update promotional strategies.
  • Prioritize roadmap in order to achieve product goals and metrics.
  • Manage product demonstrations and testimonials for performance evaluation.
  • Analyze KPI's to measure product performance.
  • Provide go-to-market advice on new opportunities to drive business strategy at planning sessions.

Founder & Chief Executive Officer

Alt Thirty Six
Tempe, AZ
03.2015 - 11.2020
  • Developed innovative sales and marketing strategies to facilitate the initial go-to-market launch and business expansion
  • Achieved 100%+ customer growth rate in the first year of product launch with $300k in ARR
  • Successfully raised $5.1 million in capital ($2.1 million in grants from the Dash Blockchain Network)
  • Advised on high-level hiring decisions for key leadership positions, conducted senior hire interviews, and nominated new board members
  • Interviewed, supervised, and motivated 40+ staff members to achieve optimal productivity
  • Managed teams of 20+ product engineers on product development initiatives
  • Collaborated with State and Federal regulators in the blockchain and cannabis industries to establish industry compliance protocols
  • Created brand identity and guidelines, designed website, product UI/UX interface, marketing collateral, brand and product videos, social media assets, and marketing content
  • Managed creative team (10+) including designers, web developers, content writers, marketing managers, social media managers, and video production team
  • Cultivated forward-thinking, inclusive, and performance-oriented business culture to lead the industry in innovation and push progress
  • Developed, implemented, and integrated the strategic vision of the organization
  • Created the organization's mission and vision statements for use by all employees
  • Established the first blockchain laboratory for research at Arizona State University CASCADE department.

Executive Director of Sales & Marketing

SparrowOne
Scottsdale, AZ
10.2013 - 01.2015
  • Developed sales infrastructure and specialization processes for the organization
  • Developed and executed marketing programs and methodologies to increase market growth and brand awareness
  • Created overall account sales strategies and coordinated activities of sales executives to achieve revenue goals
  • Identified and established financial and business partnerships and lead all aspects of deal execution, including prioritization of partners, strategic and financial assessment, transaction structuring and negotiation
  • Managed financial partnerships and integration projects with banks and payment networks globally
  • Build and managed pipeline and portfolio of Fortune 100 global accounts
  • Worked closely with Marketing to develop and execute lead programs
  • Managed multiple channel selling strategies with integrated partners
  • Developed and Recommended sales strategies for improvement based on market research and competitor analyses
  • Developed annual sales plan in support of organizational strategy and objectives
  • Fostered performance development of staff through ongoing coaching and mentoring on best practices.

Education

Grand Canyon University
Phoenix, AZ
12.2015 - Current

Master of Science - Business Administration

University of Phoenix
Phoenix, AZ
05.2009 - 05.2011

Bachelor of Science - Business Administration

Arizona State University
Tempe, AZ
05.2005 - 05.2008

Skills

    Go-to-Market Strategies

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Timeline

Managing Partner

NXTSIX
03.2021 - Current

Grand Canyon University
12.2015 - Current

Founder & Chief Executive Officer

Alt Thirty Six
03.2015 - 11.2020

Executive Director of Sales & Marketing

SparrowOne
10.2013 - 01.2015

Master of Science - Business Administration

University of Phoenix
05.2009 - 05.2011

Bachelor of Science - Business Administration

Arizona State University
05.2005 - 05.2008

Associations

Committee Member

State of Arizona Blockchain and Cryptocurrency Study Committee (BCSC) as enacted by Laws 2019, Chapter 339 (HB2544), Phoenix, AZ

September 2021 - Current


  • Review data on the scope of blockchain and cryptocurrency throughout the country.
  • Determine the current status of blockchain and cryptocurrency in relation to previously enacted Arizona legislation on these subjects;
  • Compile overviews of potential legislation.
  • Solicit ideas and opinions of industry experts on additional legislation.
  • Attend regular sessions as often as the chairperson deems necessary.
  • Present strategies to position the State of Arizona as an innovative leader in the blockchain industry.
  • Submit reports of the Study Committee's findings and recommendations to the Speaker of the House and the Secretary of State.



CoFounder & Board Member

Arizona Cannabis Chamber Of Commerce (AZC3), Phoenix, AZ

August 2018 - November 2020


  • Established mission and vision for the community association.
  • Created brand and marketing deliverables for the initial launch.
  • Advocated on behalf of our member companies in the legislative, regulatory, legal, and public policy arenas to invigorate the growth and sustainability of Arizona
  • Focused on driving economic development, innovation, job creation, and sustainability of the Arizona cannabis industry.
  • Aligned organizational objectives with the association's mission to increase business growth and integrate work strategies.
  • Established foundational processes for business operations.

Volunteering

Volunteer

Maricopa County Animal Care & Control (MCACC)

Nov 2021 - Present · 8 mos

Animal Welfare


Volunteer

Rockstar Canine Rescue and Sanctuary

Jul 2015 - Present · 7 yrs

Animal Welfare


Volunteer
One Love Pitbull Foundation

May 2021 - Present · 1 yr 2 mos

Animal Welfare


Volunteer

Lucy’s Hope Sanctuary Rescue

Oct 2021 - Present · 9 mos

Animal Welfare

Charity Fundraising

MaskUp.Love COVID-19 Fundraiser

Navajo and Hopi Nations of Arizona

February - July 2020


A COVID-19 fundraising campaign in support of medical professionals on the frontline of the ongoing public health crisis through community donations. The donations received were used to purchase and import surgical face masks & bottled water and distributed to frontline workers in NYC and the Hopi & Navajo Tribes of Arizona.

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Ken RamirezHigh-Performing Entrepreneurial Executive