Ken Sanchez

• Led team of Regional Sales Managers generating over $200M in sales.
• Established key performance indicators to monitor progress and support data-driven decision-making.
• Led cross - functional teams through SAP implementation.
• Oversaw budget management, ensuring alignment with organizational goals and resource allocation.
• Mentored departmental managers, fostering leadership skills and promoting a culture of continuous improvement.
• Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
• Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
• Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.

• Implemented best practices in supply chain management, resulting in optimized inventory levels.
• Managed network of broker sales reps
• Managed direct sales team of Territory Sales Managers
• Recruited, interviewed and hired employees and implemented a mentoring program to promote positive feedback and engagement.
• Established KPIs to measure performance improvements across departments, driving accountability.

* Managed broker network of sales reps.

* Worked on developing planograms.

* Responsible for tracking weekly sales growth to budget.

* Managed many national retailers like Kroger, Albertsons and regional retailers like Raley's, Safeway.

* Helped launch 2 new national brands into all retailers.

* Developed and executed strategic sales plans to enhance market presence in wholesale, retail, and direct-to-store distribution networks.

* Directly managed Territory Sales Reps

* Recruit, mentor, and coach regional managers or sales consultants to hit performance targets.

* Helped company migrate to SAP OS

* Helped develop KPI reporting to track growth

• Cultivated strong relationships with key accounts to enhance customer loyalty.

* Strategic Planning: Developed go-to-market plans, established business development goals, and managed annual department budgets to align with organizational objectives.

* Sales Leadership: Set sales quotas, manage pipelines, forecast revenue, and mentor regional or team managers.

* Created sales pricing model for all segments

* Helped create all sales reports and tools

* Managed a network of brokers

* Helped launch first CPG products into retail

* Directly managed 3 departments (Sales, Marketing and customer Service).

• Drove company branding efforts to increase market presence and brand recognition.
• Developed comprehensive marketing strategies aligned with organizational goals to drive revenue growth.