Summary
Overview
Work History
Education
Skills
Software
Work Availability
Languages
Timeline
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Open To Work

Kenbo Cai

Summary

Data-driven marketing professional with a Master of Science in Applied Communication Research from USC. Skilled in extracting insights from complex data using SPSS and R, experienced at data visualization using Tableau. Also experienced in business development & investor communications within international startups and technology firms. Fluent in English and Chinese, bringing a global perspective to datadriven decision-making processes.

Overview

13
13
years of professional experience

Work History

Marketing Specialist

HieFo Corporation
06.2024 - Current
  • Collaborated with creative teams to develop visually appealing marketing materials for both print and digital channels (website, catalogue, templates).
  • Boosted lead generation through the creation of engaging content for 2 social media platforms.
  • Selected vendors and negotiated pricing and contracts with press release vendors and successfully completed multiple press releases with over 35000+ views.
  • Managed and trouble shooting company website issues for better visitor engagement.
  • Managed 2 corporate social media accounts, consistently growing professional industry followers each week.
  • Managed cross-functional teams to successfully execute press releases and product launches.
  • Negotiated with vendors (6+) for marketing materials and services, optimizing budget allocation and ROI.
  • Tracked trade show expenses to maintain budget.
  • Coordinated with cross-functional teams to ensure alignment of marketing objectives with overall business goals.
  • Onboarded new team members and coached personnel in marketing tasks.
  • Spearheaded the use of the CRM tool (Hubspot) across the organization.
  • Led investor communication that resulted in $10M in seed fundraising.

Strategic Business Development Manager

WeView Energy Storage
07.2018 - 12.2022
  • Collected and analyzed global data to optimize key product/technology selection.
  • Approached 15+ battery companies before finalizing the selection.
  • Negotiated loan agreement and technology license agreement to consummate the key business relationship;
  • Developed compelling presentation decks to gain approval for ideas and communicate results.
  • Engaged in fund raising and investor communication that contributed to 5x increase in company valuation ($7M → $36M) in 3 years time.
  • Cultivated strong relationships with key stakeholders and strategic partners, ensuring a robust support network for ongoing business success.
  • Strengthened company reputation within the industry by participating in networking events, trade shows, and conferences.
  • Recruited, interviewed and hired key employees and grew team from 2 to 15.

Business Development Manager

Intelion
12.2012 - 07.2018
  • Drove market analysis for renewable energy technologies in Europe and the U.S., identifying new opportunities for expansion and investment.
  • Expanded the company's influence by developing a strategic network of high- profile contacts in the power and energy sectors of Europe, the Middle East, and the U.S.
  • Successfully navigated and won competitive bidding for major clean energy projects, including securing a $200 million project in Amman, Jordan.

Education

Master of Science - Applied Communication Research

University of Southern California (USC)
Los Angeles, CA
05.2025

Skills

  • Data-driven marketing insights
  • Quantitative & Qualitative Research
  • Data analysis and visualization
  • Survey Design & Multivariate Analysis
  • Audience Analysis
  • Fund Raising
  • Business negotiations
  • Global marketing
  • Stakeholder Communication

Software

SPSS

Xmind

R

Tableau

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse

Languages

English
Native or Bilingual
Chinese (Mandarin)
Native or Bilingual

Timeline

Marketing Specialist

HieFo Corporation
06.2024 - Current

Strategic Business Development Manager

WeView Energy Storage
07.2018 - 12.2022

Business Development Manager

Intelion
12.2012 - 07.2018

Master of Science - Applied Communication Research

University of Southern California (USC)

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