Kendall Howell
Cleveland
Summary
Marketing professional with 5 years of experience excelling in relationship development, advertising, merchandising and digital marketing. Demonstrates a strong ability to analyze consumer trends, and enhance customer loyalty through innovative event planning and personalized experiences. Passionate about leveraging skills to drive brand success and customer satisfaction.
Overview
5
5
years of professional experience
Work History
Marketing Manager
Stark Enterprises
Cleveland, OH
11.2025 - Current
- Wrote and distributed press releases and media alerts, ensuring clear, timely, and brand-aligned communication for key company announcements and initiatives.
- Developed engaging written content for multiple channels, including newsletters for tenants and internal company communications.
- Managed website content using WordPress, ensuring digital marketing materials were current, accurate, and aligned with company messaging.
- Managed and executed social media content across LinkedIn, Instagram, Facebook, and YouTube, including writing captions, scheduling posts, and aligning messaging with brand strategy.
- Created marketing collateral using Canva, supporting digital storytelling and campaign execution across platforms.
- Produced post-event sponsorship recaps highlighting key activations, partnerships, and engagement outcomes through compelling narrative writing.
Merchandising Specialist
CrossCountry Mortgage
Cleveland, OH
12.2024 - 11.2025
- Analyzed consumer purchasing trends to inform inventory decisions, resulting in optimized stock levels and reduced waste.
- Helped maintain the company's online promotional store, while also accepting outside custom orders from Loan Officers.
- Sourced new products from multiple different vendors to implement in the store, while working with the creative team to approve brand designs for items and apparel.
Executive Casino Host
JACK Entertainment
Cleveland, OH
01.2024 - 12.2024
- Developed one-on-one relationships with premium players and provided exceptional guest service to cultivate and maintain VIP relationships, which enhanced guest satisfaction and loyalty through personalized experiences.
- Partnered with marketing to help orchestrate exclusive events that drove significant increases in VIP guest attendance, directly boosting casino revenue.
- Analyzed player behavior to identify retention strategies, resulting in measurable improvements in customer loyalty.
Advertising Specialist
JACK Entertainment
Cleveland, OH
06.2022 - 01.2024
- Oversaw the design, installation, and production processes for casino signage, ensuring alignment with marketing objectives.
- Reviewed, edited, and proofread advertising collateral (including digital and print signage) for successful production and implementation.
- Maintained company website by uploading content, highlighting monthly promotions with backend editing skills and familiarity with WordPress.
Leasing and Marketing Manager
Cardinal Group Management
Akron, OH
11.2021 - 04.2022
- Created and executed marketing campaigns, surveys, contests, and giveaways while maintaining active social media presence.
- Maintained consistent communication between management and residents while providing administrative support.
- Executed targeted marketing strategies, resulting in a notable increase in tenant inquiries and enhanced property visibility.
Education
Bachelor of Business Administration - Marketing and Economics
Kent State University
Kent, OH01-2021
Associate in Arts (A.A.) - undefined
Kent State University
Kent, OH01-2019
Skills
- Customer Service
- Relationship Development & Management
- Event Planning Execution
- Social Media Marketing
- Promotions and advertising
- Merchandise planning
- Communications and PR
Timeline
Marketing Manager
Stark Enterprises
11.2025 - Current
Merchandising Specialist
CrossCountry Mortgage
12.2024 - 11.2025
Executive Casino Host
JACK Entertainment
01.2024 - 12.2024
Advertising Specialist
JACK Entertainment
06.2022 - 01.2024
Leasing and Marketing Manager
Cardinal Group Management
11.2021 - 04.2022
Associate in Arts (A.A.) - undefined
Kent State University
Bachelor of Business Administration - Marketing and Economics
Kent State University