Creative and versatile content professional with 10+ years of experience developing marketing campaigns, producing on-camera content, and driving audience engagement across corporate, entertainment, and digital environments. Founder of a content creation business with hands-on experience in brand storytelling, live event hosting, promotional strategy, and social media. Proven track record of producing content that builds community, amplifies brand identity, and converts audiences — from live arena stages to digital platforms.
Overview
14
14
years of professional experience
Work History
CEO & Creative Director
Empress Island LLC
Fort Lauderdale, FL
01.2023 - Current
Founded and operated a content creation and UGC production company serving brands, agencies, and commercial clients
Produced high-performing short-form video content (TikTok, Reels, Shorts) including product reviews, testimonials, lifestyle integrations, and scripted skits
Maintained rapid production timelines with 2–3 day turnaround on client deliverables
Executed on-location and remote shoots in diverse environments (retail, outdoor, studio, travel domestically and internationally)
Collaborated with brands and media companies on commercial content and campaigns, including work connected to ESPN, PFL MMA, and Disney-related productions
Built a personal brand leveraging on-camera performance, storytelling, and audience engagement
Signed to Wilhelmina Rocky Mountains for professional development
Studying Acting at The Juilliard School for continued acting development for on screen and on camera performance
Directed creative shoots including lighting, framing, styling, and performance delivery
Integrated authentic product positioning into content to drive consumer trust and relatability
Physician Consultant & Brand Spokesperson
Weatherby Healthcare — Pompano Beach, FL
Pompano Beach, FL
01.2021 - Current
Source Hospitalist provider names, contact information and generate call lists
Make outbound phone calls to providers and develop prospective business by building relationships, persuading and influencing them to consider new career opportunities with our clients
Screen, qualify and determine viability of providers then match them up with appropriate opportunities based on their needs/wants
Build an active pipeline, and continually identify and develop new healthcare provider prospects
Sell and negotiate throughout the recruitment process and act as a subject matter expert while taking a consultative approach with providers
Generate revenue through closing the permanent placement of healthcare providers into our client facilities
Meet and exceed production goals throughout a consultative sales cycle
Site and Divion Ambassador for Diversity and Inclusion groups throughout the company
Attend American College of Physicians (ACP) Medical Conferences to meet with providers and recruit potential clients
Film Television and online commercials as a Weatherby spokesperson to encourage engagement and as a recruiting tool.
Program & Administrative Professional
CloudLake Technology / Drug Enforcement Administration (DEA)
Chantilly, VA
01.2019 - 04.2021
Produced and edited a wide range of professional documents including executive briefings, reports, and communications — ensuring accuracy, clarity, and appropriate tone for multiple audiences.
Managed complex information flows across domestic and international stakeholders, maintaining meticulous records and documentation systems.
Member Services Supervisor & Marketing Coordinator
Life Time Fitness
Sterling, VA
07.2019 - 11.2019
Supported and implemented marketing initiatives in alignment with the Revenue Management and Marketing Teams' monthly and seasonal plans.
Coordinated monthly social clubs and community events designed to increase member engagement and retention.
Promoted health club packages and membership programs, driving sales through relationship-based marketing and member storytelling.
Promotional Marketing Team Member
Monumental Sports & Entertainment
03.2017 - 08.2019
Developed and executed in-game marketing and promotional activations for five professional sports franchises: Washington Wizards (NBA), Washington Mystics (WNBA), Washington Capitals (NHL), Capitol City Go-Go (NBAGL), and Washington Valor/Baltimore Brigade (AFL).
Served as on-court/on-ice emcee alongside the team DJ during live games — hosting in-game entertainment, halftime shows, and fan-facing activations in front of sold-out arenas.
Led community outreach events and promotional distributions throughout the Washington D.C. metro area to drive brand awareness and fan engagement.
Delivered VIP fan experiences at Capital One Arena and Royal Farms Arena, representing each franchise’s brand standards at the highest level.
Project Coordinator
General Electric (GE) Aviation
02.2015 - 10.2017
Lead Coordinator managing Military clientele for propeller aircrafts
Create and maintain appropriate data management systems for studies and program evaluation conducted within shop location, to include maintaining computer records in database software package.
Research and evaluates, and compiles a variety of data and information to report shop progress, explain problems or provide recommendations for solutions.
Logistical management for in house service request for Oracle Database.
Data analytics for products and pricing per customer contract agreement. SOP creation for changing processes.
Personally answer all non-technical request regarding Military products.
Liaison between on-site shop mechanics and process shipment logistics from our counterparts in The United Kingdom ERP support.
Member of GE Corporate Track Club, competing at a National level
Assistant Department Head — LifeSpa
Life Time Fitness
08.2013 - 06.2014
Created and executed monthly in-spa marketing events to drive salon revenue and member engagement.
Educated guests on service offerings and products, combining consultative sales with brand education.
Developed marketing plans and promotions for accounts aligned with corporate marketing strategy.
Marketing Coordinator
More Than Cheer LLC
10.2012 - 01.2013
Led promotional marketing across Northern Virginia to build brand awareness for a new cheerleading and gymnastics company.
Developed and submitted sponsorship proposals and established venue partnerships for live performances.
Managed community fundraising campaigns and handled logistics for customer events and registrations.
Education
Associate's Degree - Business Management & Marketing
Northern Virginia Community College
Annandale, VA
Skills
Content Strategy & Creation
Brand Storytelling
Social Media Marketing
Sponsorship & Partnership Development
CRM & Analytics Platforms
Microsoft Office Suite
Canva
Social Media Platforms
PC & Mac
Strategic visioning
Global perspective
Digital transformation
Client engagement
Strategic planning
Analytical and critical thinker
Consulting
Timeline
CEO & Creative Director
Empress Island LLC
01.2023 - Current
Physician Consultant & Brand Spokesperson
Weatherby Healthcare — Pompano Beach, FL
01.2021 - Current
Member Services Supervisor & Marketing Coordinator
Life Time Fitness
07.2019 - 11.2019
Program & Administrative Professional
CloudLake Technology / Drug Enforcement Administration (DEA)
01.2019 - 04.2021
Promotional Marketing Team Member
Monumental Sports & Entertainment
03.2017 - 08.2019
Project Coordinator
General Electric (GE) Aviation
02.2015 - 10.2017
Assistant Department Head — LifeSpa
Life Time Fitness
08.2013 - 06.2014
Marketing Coordinator
More Than Cheer LLC
10.2012 - 01.2013
Associate's Degree - Business Management & Marketing