Kennedi Armour
Chicago,GA
Overview
8
8
years of professional experience
Work History
Marketing Communications Coordinator
The Gathering Spot
10.2024 - 12.2025
- Developed and executed integrated marketing communications to strengthen brand visibility across digital and in-person channels.
- Partnered with cross-functional teams to create compelling, platform-specific content aligned with campaign goals.
- Managed and grew social media presence through targeted campaigns that increased audience engagement.
- Supported planning and execution of promotional events, ensuring smooth coordination and brand consistency.
- Led internal communications across eight national markets, engaging 12,000+ members through segmented CRM campaigns via email, SMS, and social media.
- Drove member retention, recruitment, club attendance, and restaurant revenue, contributing approximately $50,000 in monthly membership value.
- Executed large-scale external email campaigns to audiences of 100,000+ contacts using Mailchimp.
- Built and managed multi-platform email campaigns using Mailchimp, Canva, and PeopleVine.
- Planned and coordinated campaign rollouts using Monday to ensure consistency, accuracy, and accountability.
Social Content Communications Intern
Major League Baseball
06.2024 - 08.2024
- Supported media relations efforts by drafting press releases and coordinating with local outlets.
- Assisted in managing social media content, enhancing fan engagement through timely updates.
- Collaborated with cross-functional teams to ensure consistency in brand messaging across platforms.
- Conducted research on industry trends to inform communication strategies and campaign development.
Public Affairs & News Production Intern
Whur 96.3 Fm
01.2024 - 05.2024
- Assisted in production scheduling, ensuring timely delivery of on-air content.
- Operated audio equipment for live broadcasts and recorded segments.
- Collaborated with team members to develop engaging promotional materials.
Marketing Intern
Turner Sports
08.2019 - 03.2020
- Assisted in developing and executing marketing campaigns across digital platforms.
- Conducted market research to identify trends and audience preferences.
- Collaborated with cross-functional teams to ensure project alignment and timely delivery.
- Analyzed campaign performance metrics to refine strategies for future initiatives.
Marketing Intern
BakerHostetler Law Firm
08.2018 - 05.2019
- Supported event planning efforts, contributing to successful promotional activities and outreach events.
- Developed presentations and reports for stakeholder meetings, showcasing project outcomes and insights.
Event Programming Intern
Chick-fil-A Franchise
08.2017 - 05.2018
- Organized programming and brand partnership documentation to support event and sponsorship initiatives.
- Collaborated with community outreach teams to track event attendance and contribute to marketing packages.
- Drafted targeted communications proposals in collaboration with event planning and communications leadership to advance nonprofit initiatives.
Education
Bachelor of Arts - Media, Journalism, And Film Communications
Howard University
Washington, District of Columbia, DC05-2024
Timeline
Marketing Communications Coordinator
The Gathering Spot
10.2024 - 12.2025
Social Content Communications Intern
Major League Baseball
06.2024 - 08.2024
Public Affairs & News Production Intern
Whur 96.3 Fm
01.2024 - 05.2024
Marketing Intern
Turner Sports
08.2019 - 03.2020
Marketing Intern
BakerHostetler Law Firm
08.2018 - 05.2019
Event Programming Intern
Chick-fil-A Franchise
08.2017 - 05.2018
Bachelor of Arts - Media, Journalism, And Film Communications
Howard University